On Friday, November 28th at 12:01AM, the New SounDoctrine Digital Single “After All,” written by our great friend Jim Couchenour hits the servers. “After All” features the fiery Michael Austin on sax, Frank Walton on keys, bassist Dylan Waters and Mike Donadio on guitar.
As we’ve been walking through the process of final edits and mix, I thought I’d share my personal process of releasing new music, since these steps are almost second nature by now. We’re trying a few different twists this time out, so I’d like to engage you in a dialogue to learn your methods and see what’s working for you as well.
Firstly, as stated, this is a Digital Release Only. We’ve done this once before with the remix of “Smallmouth Bass” (also written by Jim and featuring Bob Baldwin on keys and Keith McKelley on sax).
I’ve been using CD Baby as an aggregate for years. They haven’t changed much since Derek Sivers left the building, but I stiil miss him. Bottom Line is I’ve never had a problem with them and they keep things simple and reasonable. I have not yet seen the need to go ‘PRO’ with them, as I already have my own P.R.O.* affiliations intact and would rather they not take any interest in repping my publishing whatsoever. Some EMs may find that feature helpful, but at present, it’s not for me.
With “After All,” I also needed to check back in with the Copyright Office as we had previously released another version back in 2009 on Jim’s “Quiet Canvas II,” there was still a need to update the SR filing** – so I took care of business.
I keep a list of terrestrial & online stations and DJs & Music Reviewers whom I maintain relationship with and I began the process of sending them the track, along with a brief note of the release date, personnel, production, copyright notices, etc. I seek a reply as to when they would be able to add the tune to their playlists. Some came back immediately while others are forthcoming. As is usually the case, some contact info has changed, so I update accordingly.
My second phase is to email all secondary multimedia with whom I have never worked with or have no relationship. I make inroads by telling them who will be playing the single (now that I have that information) and ask if they would consider doing the same.
Next will be the E-Blast to Friends of SounDoctrine who have previously purchased or enjoyed our music online. We inform them that they can download the New Song on the Release Date (Only) for a Very Special Price, just because they have supported us in the past. The SounDoctrine website, powered by Bandzoogle allows us to make such offers. The Blast will also offer include a few free downloads and additional discounts on previous SD music.
I then construct and send a Press Release to all genre specific and select entertainment media, alerting the music community that the song is available. This would be a good time to mention that we have chosen NOT to send the song to Spotify. This not only intensifies the headline, but makes a more newsworthy story to certain editors who want to further the conversation. Lastly, since we have no immediate gigs scheduled to specifically promote “After All”, (another first, as we’ve usually had a “release party”), we will provide a link to a free download for our ‘new’ friends who purchase this single – again, at our website only.
As reviews come in, we’ll update our websites and create subsequent press releases featuring them, which drives further interest as we move the music out of the music community into the mainstream. During this phase we begin networking with old and new venues to plan a series of gigs with our new show.
SounDoctrine will be release a series of digital singles in this manner to lead up to the full project “Source” in Spring of 2015.
It would be great to hear from you! Share Your Strategies and all EntreMusicians Prosper and Grow!!
BW, I am listening to Dave Weckyl’s “Rhythm of the Soul” as I write this!