Tag Archives: Leadership

The Only Two Things You Truly Own are the Only Two Things You Need to Succeed

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You & I Only Own Two Things.

Really.

That’s It!

2…!

Everything Else Can Be Taken Away in a Flash. Our Home could very well Go Up In Flames, even if We Burned our Mortgage years ago. Our Cars, Bank Accounts and Even Our Freedoms, Rights, Privileges, Traditions, Children, Family and Bodies are Subject to Irreparable Dissolve & Dust in a Twinkling of an Eye. At the End of the Day, when We Look to All We’ve Placed Our Trust and Security, an honest analysis confirms We Are Unable to Control Any Of It, with the exception of Two Things. Herein, I submit that  these are the Only Two Elements onto which Your Entire Life, Career and World could either Soar to the Zenith of Success or Ensure a Lifetime of Scarcity.

Now, I Must Apologize in Advance that in order to properly flesh out my explanation, I will need to interject a bible passage and venture into a few faith based precedents to make my practical points. I realize that I am writing to an audience of various perspectives and belief systems. One may choose to disagree with my method, but I am hopeful that once I’ve concluded, it will be difficult to dismiss my message.

These Two Gifts were bestowed at Birth. Extremely Valuable but Free of Charge. Exceeding the Importance of Organ or Extremity. These Two can Never Ever be Taken Away From Us, Without Taking Our Lives. Nor Can Anyone Force Us to utilize them in any form other than how We ultimately wish to – even if that person has somehow temporarily manipulated us, we still, at anytime can reassert Our Inherent Control. Genetics and Environment obviously Play a Respective Role in helping to condition These Two Properties, but in the majority of circumstances, You & I are endowed with the Absolute Ingredients to attain our Highest and Best.

These Two Components Are Priceless. Their Role Profoundly Shape Our Destinies and are Continual Aids for Advancement. They are a Natural Means  for Progress & Prosperity.  When Used Wisely, they contain the capacity to Improve the Human Condition globally. Not Unlike Everything Else We Steward, these Sacred Assets should be Nurtured and Protected. In fact, to Gain Enormous Advantages, These Resources Must Be Developed, Disciplined and Continually Responsive to Our Demands. Once We have Diligently Mastered the Necessary Training, New Worlds, Possibilities & Blessings Find their way to Our Door.

The Resources to which I refer is Our Minds & Our Mouths. Our Thoughts, Active or Subconscious, contain the Source of All of the Power & Energy Necessary to Totally Transform Our Lives either toward Dominion or Decay. Every Idea, Concept, Intention, Theory, Hypothesis or Inkling has spawned from the Womb of The Mind,  Advancing and Progressing (or diminishing and destroying) Life and the Quality thereof.

Equally, Our Mouths and the Words We Choose to Escape from It can Build Bridges of Prosperity or Forge Alleys of Abjection. Our Words either Embrace or Imprison Opportunity. By Our Conversation, People Instinctively Know How & Where to Classify Us in their Personal or Professional Tiers of Influences. The Healthiest and Hungriest of Us understand the Unique Collaboration of Our Minds & Our Mouths. We attend Our Thoughts, Motives & Attitudes with the Utmost Care. We  Acknowledge the God Given Power of Our Brain as a Hallowed Production Facility. We Schedule Time to Think, Plan, Pray & Create. We Intentionally Reflect, Evaluate and then Implement our Thoughts, Transforming Imagination into Gold. The Most Successful Thinkers form Mastermind Alliances, harnessing the Potential that energizes Multiple Minds in Alignment.

Furthermore, We deliberately Watch Our Words. We Carefully, Tenderly, Thoughtfully Choose Each One. We Focus on Our Tone of Voice, Every Enunciation, the Sequence, Grammar and Flow of Each Word. Everything That Enters Our Brains Does Not Exit Our Mouths. Our Orifice is Our Divine Distribution Center which we Excellently Maintain. With It We Effectively & Efficiently Convey Our Thoughts to Our Loved Ones, Friends, Business Partners or Potential Investors. It Is No Accident that our Vocabulary Expands when we Strengthen Our Minds; Learning, Unlearning & Relearning New Paradigms, Traversing the Unexplored, Growing, Dreaming, Imagining, Inventing. Eagerly, We Expectantly Speak the Invisible into Being, the Future Into the Present, Telling & Not-Telling Those Who Would/Shouldn’t Come Alongside Us for this Amazing Journey toward the Impossible!

This is All We Really Own. This is All We Have. This is All We Need!

Our Incredible Thoughts Can Withstand the Powerful Forces of Doubt, Fear, Worry and the Onslaught of Obstacles which populate like dandelions at the Dawn of a New Idea. Even the harshest physical abuse cannot terrorize a Mind Determined to Prevail. Communicating Purpose Filled, Powerful, Potent, Penetrating Words Declare Life where there is Death, Hope to the Desolate and Calm to Storms. We are Molded, Shaped & Fashioned in the Image of the Almighty God, who Creates & Speaks and Allows, even Challenges Us to Do The Very Same Thing! We Were Created to Gain Dominion Over Our Every Circumstance!

 Read Genesis Chapter One.

My Friend, You Possess & Control The Two Most Powerful Tools on the Planet to Succeed In Life and within the Lives of Those You Love & Serve. Utilize their Greatness to Experience what Countless Others have Failed to Envision. Sharpen Your Mind. Command Your Conversation.

Win!

I was Listening to Jeff Lorber’s “Water Sign” on Vinyl as I wrote this…

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Three C’s To Live By

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One of the Most Rewarding Aspects about Having Good Mentors in Your Life are the Applications You Can Apply Immediately. It Doesn’t Matter if the One You Follow is in Your Industry Or Not. Wisdom is Omnipresent!

Gratefully I’ve been under the Guidance of Bishop David L. Thomas for 13 years.  His Leadership has helped Sharpen & Shape Me in practically every area of my life. I’ve had the most fun implementing his pastoral teachings into my career as an EntreMusician. Several years ago he taught a Series on the ‘Three C’s to Live By’ that continues to impact my perspective, especially as I am around so many creative people. I know these 3 C’s will help you too!

  1. Don’t Compare!

Comparison is akin to a Two-Headed Monster which can actually eat you up from the inside, even though you are outwardly focused upon the talents of others.

First You have that Big Head that says “I Am The Best,” “No One Is Better than I” and You then Begin to Loudly Put Down Other Musicians, Singers, Producers, overly analyzing what or how they destroyed a Song or Project and what YOU would’ve done to blow the thing out of the water. Unfortunately, we’ve all been around people like this and most of us have looked for the quickest exit to either get out of the conversation or leave the room.

The Little Headed Monster is More Subtle, but Equally As Dangerous. He whispers how horrible You are, compared to this or that singer – and all that you are unable to accomplish. She whines that she didn’t go to music school, or can’t afford the $5000 guitar and can never catch a break while her counterparts are soaring. It’s the Ultimate Pity Party that often attracts a room full of crybabies who should otherwise be grateful for the gift they’ve been given, sharpen their skills and grow a pair… of stronger legs to stand on.

      2. Don’t Compete!

Healthy Competition is Great. It is downright Essential In Business and In Sports. There are Myriad of Stories of How Great Recording Artists would strategically either release their records in advance of, or several weeks after a Huge Artist, so they wouldn’t get crushed on the charts which proved to be sound business moves. But there has long been an unhealthy form of competition in the Creative World that seeks to Steal, Kill & Destroy the Hearts & Souls of their fellow Musicians. It’s Downright Hateful and No Self Respecting EM should continue to participate in it or Stand For It.

There are some who use every opportunity to freeze out other musicians – primarily out of envy or brutal ugliness. Some won’t share information, resources or opportunities, preferring to hoard everything. This behavior emanates from a “Lack Mentality.” These Artists don’t understand that there is infinite space in the Entertainment Community and the World is always awaiting the Next New Sound, Look or Experience. True EntreMusicians operate with an ‘Open Hand.’ We Look for ways we can Engage, Encourage & Empower Each Other!

3. Don’t Criticize!

This final behavior is many ways the Vocal Chords of the previous two. The Artist simply MUST make their observations known to anyone who will listen. Interestingly, they become meaner and nastier about their fellow counterparts as the crowd swells. You & I have seen Tweets, FB Live Footage and Instagram posts of horrible and often unwarranted criticism of someone who is either out there doing their absolute best or taking a completely different approach to the muse – only to be hammered for their individuality. Remember Fergie?

Regrettably, I have been around more seasoned musicians who will attend the show of a far lesser known artist and rip apart their performances as if they have always had perfect shows, sing on key or play awesome solos every single night. They rip apart the newbies and feel great about it. These are often the very same performers that find themselves dropped from their labels as soon as their own numbers fall below the anticipated streams/sales. Karma.

Truthfully, there have been several times where I have found myself in each of these three camps. If I were not speaking my position, I was certainly thinking it – and to be completely transparent, I am sure my attitude at the time may have cost me a connection or opportunity to advance. By God’s Grace, I have a more healthy respect for every EntreMusician I encounter, even if I don’t necessarily agree with their viewpoint or values. There is a wealth of maturity in Staying in Your Lane, Improving Your Gift and Sharing the Most Positive Energy You Have the Capacity to Produce!

Don’t Compare, Don’t Compete, Don’t Criticize! (video)

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BE The Booking Agent!

concert audienceSince September is a Traditional Educational Month, I Will Spend it with You by Sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. 

Being an EntreMusician comprises being adept at all of the functions of an Artist’s Career. Managing all the aspects of your own career can be its own unsettling balancing act. However, when you’ve become adept at walking atop your own tightrope, you might find it profitable to help someone else gain stability. 

It’s Common Practice for any Musician to refer another band for a gig they aren’t able to do. The second step is becoming noted for intentionally hooking up other talent for an event or venue and receiving a reasonable fee for doing so. 

For a few years now, since my days as producer of the event formally known as the Youngstown Jazz Fest, I have been able to align various artists with a variety of regional events. Both parties are aware that I represent the Band/Singer/Musician as an agent exclusive to that performance.  

I charge an extremely affordable rate, based upon the amount of work I need to do – and I keep it very basic. This fee is ALWAYS Collected from the Venue and Never from the Artist. I am doing them both a favor, but the advantage is Always Towards My Fellow EntreMusician. 

I Only Recommend bands I KNOW are completely dependable with a Killer Show to Event Promoters that I KNOW will Treat Them Right and Will Pay. If I am Not Confident of Either of these Attributes, I don’t get involved.  

I Send an Agreement on Behalf of the Performer, Collect the Non-Refundable Deposit and Secure the Date. I don’t get mired into the tiny details letting the bandleader and venue owner customize the event. I Am Not the Band’s Manager and I Never Insert Myself into that Role. 

I’ve had only 100% Satisfaction Rate so far for these “Favors.” The best thing is I Don’t have to be there on the night of the event, unless I want to. I Invest My Time in Concentrating on My Own Production and/or Performance! 

Please Note: Some of the Larger Music Business Capitals have State Laws which govern and license the activities of Booking Agents. Make Certain You Are Knowledgeable of and In Compliance with any applicable situation!

Be The Booking Agent!

I was Listening to Chuck Mangione‘s “Live AT The Hollywood Bowl” on Vinyl while posting this…

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3 Key Moves to Advance Your Life

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Incremental Growth should be the Motivation of Every EntreMusician. At the Forefront of Advancing Our Careers, Creativity, Musicianship & Art must be the Persistent Improvement of Our Lives. Continual Habits like Prayer, Mantras, Devotions and/or Meditation are Vital to Cleansing the Spiritual Self to Prepare Us for Our Day, Week or Projects, but it’s Equally Important to Remember that What We Do for Others contain holistic benefits that create remarkable synergy in our larger context.
Overtime, I Have Learned Three Principal Moves I Now Employ Daily to Advance My Life.
1) Engage.
We Live in World Where Engagement is defined as trading Brownie Recipes with a Facebook Friend from Sweden while ignoring the person sitting next to us on our Bus, Uber or other Mass Transit Commute. We Almost Never Speak to Others on Elevators, Preferring to Stare at the Floor below or Numbers above. TV Shows & Magazines we’d never view at home suddenly become more interesting than talking to the Totally Tattooed Girl in the Dentist’s Waiting Room. Unfortunately, Families the World Over Prefer their Phones to Genuine, Transparent Face Time with Each Other.
Be The One who Breaks the Mold. Create and a Entirely New Social Media. TALK To Someone. Extend Your Hand. Smile! Make Eye Contact. Seek Out Someone who doesn’t Look, Smell, Act or Think Like You! Agree to Disagree if it should come to that, but at least Try to See Life from Someone’s Else’s Perspective even if You Choose Not to Adopt It!
2) Encourage.
We All Know Someone who Needs Encouragement. An easy way to prove this is to Check & See if that Person is Breathing! If they are, Affirm Them! Give a Compliment. Notice Something About Someone and Verbally Admire that Characteristic or Trait. Go to Someone who has expressed Self Esteem Deficiencies in their Non Verbal Communication and Weigh Them Down with Confidence and Inspiration. Befriend the Friendless and Help Bear the Load of the Distressed. In Time, the Entire Organization, Situation & Atmosphere is Strong & Electric with Motivation.
To Quote the late Maya Angelou, ” People Will Forget What You Said, People will Forget what you did but People will Never Forget how You Made Them Feel.”
3) Empower.
To Equip & Commission Another is a Selfless Power that Ignites a Life & Changes Destinies. Sincerely Entrusting Another with Important, Sensitive Work Creates Character & Conviction. Empowerment is More Potent than Delegation. It’s Properly Training Someone to Fish, to Become Self Sufficient and Liberates Him/Her to Build Themselves. Empowerment is identical to Giving Your 15 Year Old Daughter the keys to the Car and Climbing into the Passenger Seat (something I’ve done three times now!) Being Nervous Without Showing it, Pressing Hard on the Imaginary Brake, while Impacting an Assertive Growth within them Transforms You Both! Empower Someone! Change a Life!
To Engage, Encourage & Empower is My Life’s Mission and Daily Intention.
It’s also the predominant goal of TheEntreMusician.com.
Come Join Us!
I was Remembering the Fabulous Music of George Howard and Revisiting His Marvelous Debut, “Asphalt Gardens” on Vinyl while posting this blog. 
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Chase Away The Proverbial “They!”

crowdThey Say: “You’ll Never Make It in this Business” 

They Say: “You Need to Go to This School and have That Degree”

They Say: “Only 2% Succeed in Your Industry, So Don’t Bother”

They Say: “You Need The Right Connections”

They Say: “You Have to Dress Like This and Play Your Trumpet Like That or Forget It!” 

They Say: “No One Is Going to Appreciate Your Style of Music!”

They Say: “You Have No Right to Take That Position”

They Say: “You Don’t Deserve to Receive Those Accolades!”

They Say: “It Will Never Work!”

They Say: “Don’t Expect Much, So You Won’t Be Disappointed!”

Yes, They Say a lot of Discouraging, Mean & Nasty Things, often without trying to be Mean, Nasty or Discouraging.

Somehow They forget that the Celebrated Icons They Themselves Honor, Revere & Adore were Told the Very Same Things, Did Not Have the Right Connections, Money, Resources or Attend an Institution of Select Pedigree.

Icons are Pioneers whom Forge their Own Identities, Sounds, Art & Creativity onto the Global Landscape without Asking Permission or Seeking Solace in the Status Quo.

These Ambassadors of Innovation Shift the Platform of Public Paradigms into New Realities of Consciousness that Shape the Future and Transcend Life As We Currently Understand It.

With Constant Obstacle, Hurdles, Detours and Encumbrances at Every Level, Vanguards Chase Away the Proverbial They as These Climb Higher Toward Their Own Thrones, Created Just for Them.

Go and Do Likewise…

I Was Listening to YellowJackets “Shades” on Vinyl while composing this post.

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The Four Hands of EntreMusicianal Networking

Mastering the Art of Consistent Networking is Foundational & Essential if we are to Succeed as EntreMusicians. Advancement eludes us when we consider ourselves islands and isolate ourselves from community. Albeit, We bear the bulk of the Responsibility for our Careers, True Achievement is Not Created in a Vacuum.

Many EntreMusicians swallow the Myth of the “Self Made Artist,” who Writes Everything, Arranges, Produces & Plays Everything, but never ascends from his/her basement studio because they’ve eschewed human social skills and ignore establishing relationships with other bands, artists and creatives.

Even Musicians who’ve been fortunate enough to secure management, booking or some significant ‘deal’ which somewhat sets them apart from their contemporaries, find they have a much rougher ride and eventually hit a wall because they have set themselves (or allowed others to place them) above or outside the Collective Visibility  of the Creative Culture. The Truth is that even at the Highest Level of Triumph, Connectivity Still Rules! So here are a Few Rules to Perfect the Practice of Networking at whatever Position You Currently Occupy.

1. Reach Out!

Take the Initiative to Find Other Artists of Like Mind/Spirit/Heart whether within your musical genre or not. Arrange a Coffee or Jam Session or Gig that’s Mutually Beneficial. Without Becoming a Pest, Be the One Calling, Texting or Messaging Periodically to Let Them Know You’re Interested in Them and What’s Happening in Their Career.

2. Give Out!

EntreMusicians are Extremely Generous. Any Valuable Information, Resources or Viable Practicality which can be freely offered, Give It! Go Out of Your Way, Be On the Look Out and Intentionally Create Opportunities to Be A Blessing to Another. Is there any Old Gear hanging around that you’ll likely never fire up again? Don’t Pawn It, Find an Up & Coming Hopeful and Give The Thing(s) Away!

3. Help Out!

Everyone Needs Help at Some Point in Time. EVERYONE! Even & Especially National Recording Artists. Find Out How You Can Assist – Yes You! Graham Cochrane, an Engineer/Producer I Follow & Highly Respect once said that every time he attends NAMM or some other Industry Function, he abstains from strolling up to higher profile Artists/Producers/DJs with Business Card & CDs in Hand, asking THEM to either Listen to His Stuff, Get Him a Deal or “Hook Him Up” in whatever way. Instead, He ASKS How HE Can HELP Them!!

Chances are They will be playing his City soon (he asks) and perhaps there may be some assistance they might need when they arrive and/or before they depart that he may be essential in accomplishing on their behalf. He Never asks for anything in return and Graham’s (and now my own) methodology is 85% More Effective that the ‘Star’ will remember His Name…There are a Million Ways to Help – Find Yours!

4. Throw Out!

Discard ALL Negative Motives, Attitudes, Thoughts, Words & Actions!* Live By The Mantra that You NEVER Compete, NEVER Compare & NEVER Criticize!**

Throw Out ALL Feelings of Envy & Pride! Concentrate on Doing Your Best Work and Find Ways to Assist Your Peers in Doing Theirs. Hold The Door Open and Help Balance The Ladder for Other, Again Expecting (And Not Asking For) Anything In Return! Overtime You Will See, by Osmosis, the Law of Sowing & Reaping bearing Fruit and Your Life & Career Blessed because You have Blessed So Many Others!

I would Love to Hear How You Utilize Networking in Your EntreMusicianal Pursuits and the Profound Results. Leave Your Comments Below.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” and Subscribe at TheEntreMusician.com for More Ways to Engage, Encourage & Empower Each Other!

 

I was listening to Spyro Gyra’s “Incognito” on Vinyl while writing this post.

* &** Quotes of Bishop David L. Thomas

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Copyright or Wrong?

The First True Threat to Copyright’s Extinction in Our Lifetime was the invention of the Sampler and its Little Cousin, the Portable DAT , which blew open Recording Studio Doors to Unlimited Imagination and Unabashed Thievery. No Previous Song Was Safe From the MPC and against the backdrop of the late, great James Brown‘s roaring protests stood Chuck D‘s amplified mantra, “Yo, You Can’t Copyright No Beat!!”

The Recordable CD on Your Laptop gave birth to the First Napster and File Sharing introduced an new generation of fans to Led Zeppelin while making bands like Radiohead and Dispatch household (pun intended) names.

Music Buyers metamorphosed into Music Lovers who No Longer Purchased Music. Record Companies finally awakened from their Cash Comas (brought on by the CD Boom) and realized they could not NOT Negotiate with Steve Jobs. When the dust settled around the 99 cent download and Napster’s Socks were Sued Off, the entire notion of Copyright Protection for the Content Owner began to slip into the paws of the Content Provider.

Streaming seeks to further erode such protections more subtly as Subscription Models ensure the End User Owns Nothing and Access is Granted or Revoked based on Advantaged Licensing Agreements tilted toward the Providers, Not The Owners.

Less Copyright Protection Equals Far Fewer Royalties for Owners who are now relying on Congress to Change the Game. Many Say Copyright is Dead,or at best on life support with the hyper advance of technology and Creative Commons squelching the Conversation.

EntreMusicians would do well to Resurrect this Sacred Trust by Developing Technology which Secures our Unique Position as sole Owner/Provider, Creating our Own Subscription Channels Direct to our Exclusive Bases, Disconnected from the Snares of Apple, Google, Spotify and YouTube. Established & Marketed Correctly, This Vehicle would Guarantee that Copyright remains Right.

For More Engaging Articles on Copyright Fairness and Other Concerns, Visit TheEntreMusician.com, where you can also Download My Free E-Book, “50 Ways to Transform Your Fans into Family.”

I was listening to Jeff Lorber‘s “Galaxian” on vinyl while composing this blog.

 

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Three Tiny Steps on The Tightrope of Time & Money

Everyone is Well Aware of the Two Most Important Commodities on Planet Earth.

Time & Money.

Both Can Be Wasted, Saved, Spent or Invested. Used Wisely, Each Possesses the Power to Obtain Greater Assets & Privileges and/or Provide Basic or More Luxurious Needs to the Few or Many. Frequently, Both Are Traded for the Other and Wisdom is Tested in How Well One Uses or Abuses Them.

EntreMusicians at Every Level Seem to be in Short Supply of Either. Walking The Narrow Tightrope of How to Utilize the Best of Both Pay Huge Dividends and Multiplies Our Successes Exponentially.

Although I Have Not Included any Hard Core Solutions to Our Conundrum, I have listed Three Tiny Scenarios that I have personally walked through in the hopes that they Motivate You to Think Through the Issues Before You Spend (Or Waste) Either Valuable Resource.

1) Music Lessons. Admittedly, I am the Worse Drummer I Know. Many Also Know This and Would Agree! I Hated Taking Drum Lessons in my youth and Now I’m Paying for My Embarrassment, When I Should’ve Paid for The Lessons…

I am a Far Better Songwriter & Producer, for which I also Didn’t Take Lessons, but Spent a Million Hours Developing My Craft, Buying & Blowing Up Gear and Listening, Listening, Listening to My Favorite Artists to Learn (read steal) Ideas from…Although there are Countless Conferences, Workshops & Seminars I could have shelled out for, which Others Attend & Swear by, I Believe My Time in the Basement was the Better Investment.

2) Buying Studio Time or Building Your Own Space. Purchasing Studio Time at a Reputable Place with a Knowledgeable Engineer is a Dream – When You Know Exactly What You Want, Have Thoroughly Prepared Your Music & Practiced Like Crazy! If None of Those Things Are in Place, You Might As Well Set Fire to Your Hard Earned Cash Right Doggone Now!

There are a few Compassionate Engineers and they usually have Small Digital Clocks next to their boards. If You See a Huge Round Audible Ticking Monster Hanging on the Wall Behind Their Chair and Two More in the Booth with a Blinking Count Down Mechanism, You had Better Gone to the ATM! If they happen to Hate Your Music, Well The Clock Theory Goes Out The Window with You & the Rest of Your Gear!

I’ve been Beyond Fortunate to Own several Tascam 4 & 8 Track Cassette Recorders in the Medieval Days of Home Recording, as well as Collaborating with Like Minded Musicians & Studio Owner/Engineers who were on their own quests to Learn & Grow. This saved Valuable Time and The Only Money Spent was on Better Gear (more on that soon).

3) Do I Really Need A Manager? No. Yes & No.

If You are Just Beginning, Embrace EntreMusicianship for All It’s Worth and Invest Your Time Learning Every Single Aspect of Managing You, Your Schedule, Your Band, Their Schedules. Make Every Phone Call. Send (and respond to) Every Text & Email. Learn Your Market and Learn How to Say “No Thank You!” when that Promised Exposure Only Benefits the Promoter/Club Owner. Become an Expert Negotiator!

As Your Band & Brand Grows, Spend the 5 to 8% on Loyal, albeit Inexperienced Managers willing to devote themselves exclusively to You and will work with you to decrease Your Blind Spots and Actually Help You Build Your Artistic Acumen. Professional Managers will definitely be worth the 10 to 15% but You Must Also Be Worth It To Them and the Way You Know That is NOT In The Way They Woo YOU, but what they have Proven to Have Done for Others! Still, You Should be Concerned about their Exclusivity to You and Not just another of the 16 acts on their agency roster.

The Most Efficient Way to Invest Time & Money at the Outset of Your Career is to Build A Team. This Includes An Attorney, An Accountant, A Social Media Director/Publicist and Your Own Hand Picked Manager/Booking Agent. Interview Each Carefully, Have A Ton Of Meetings, Individually & Collectively (Yes You May Have to Pay for Their Time). Make Sure They Understand Your Vision, Principles & Goals (Make Sure You Understand Them Too!), Iron Out Percentages on the Front End, with an Optional Earnings Elevator (i.e., The More You Earn Over Time as a Result of Everyone’s Efforts, Their Percentages Also Increase).

I Confess with Joy that this has been the Single Most Efficient Decision, which has helped me to endure even during the dark times or when SounDoctrine is Not on Stage or in the Studio. A Team helps Weather the Storms, Keeps The Vision Alive & Encourages You To Advance Ahead.

We’ll Discuss Three More Next Steps Next Week. Thanks for Taking the Time to Read This Blog! I Was Listening to The Crusaders’ “Images” on Vinyl while Writing & Posting here!

 

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Four Ways I Fall Into Autumn

“Bah Dee Yah, Say Do You Remember? Bah Dee Yah Dee Yah Dee Yah!”

September!!(for those not familiar with the classic Earth Wind & Fire anthem)

Parents are Delighted, Students Dreadfully Curious and Employees Everywhere Assemble to Swap Vacation Stories and their Sandals for Sweaters. As Autumn Dawns, Everyone Seems to Settle into a Greater Degree of Normalcy which soon Make Us Long for Careless Summers Once More.

EntreMusicians prepare to hunker down in various Studio Configurations. Some to Create & Collaborate. Others to Re-Design or Re-Define their Marketing Strategies. Several Summer Tour Ensembles will Break Apart in A Blaze of Entropy – Mostly caused by Laundry Issues or An Undisciplined  Drummer Keeping Better Time with the Keyboardist’s Girlfriend than he did on Stage!

Either way, there’s a Rhythm to September that EntreMusicians can sequence into a funky pattern of productivity. If you’re anything like me, I’ve adopted these Intentional Habits (read obsessions) that help me settle into a Quiet, Music Filled Winter.

1) RESET My Ideal Week.  Two years Ago, I adopted My Virtual Mentor, Michael Hyatt‘s suggestion to give Every Day A Name and a Theme for Efficiency & Effectiveness – For Example: Thursdays are Music Day (and Date Night with Lori), Fridays are for Meetings, Wednesday is reserved for Deeper Personal Bible Study and So On.

Generally, Summer takes on certain nuances that make for a looser grid and although I maintain my themes, not everything is so locked in. When September comes, I fine tune and tweak so my Habit Monster is Happy with me Again!

2) REVIEW & REMOVE: Certain Social Friends. I began this habit about Three Years Ago. It’s Time Consuming to Try to Appear Omnipresent, so I whittled down my Social Existence to Only Three Platforms: Facebook, LinkedIn & Twitter. I then began looking at who I actually wished to engage with, who posted more interesting topics I would benefit from and those whom I could literally recommend to another EntreMusician or Creativewho might need their expertise. Again, during the summer, I tend to invite – or get invited to spaces without actually during the research to see if I (or they) need to be a connection. I never take it personal either way, I just Review, Decide & Remove if Applicable.

This Summer, I Did Something So Stupid, It Truly Fits in Items #1 & #2! I made a Promise to Periscope Daily at 8:30PM and found myself either in places not suitable for video or lacking any valuable content important enough to share! Well I’m Done with that nonsense and since Facebook Live is Already My Platform, There is No further Reason to Scope!

3) READ:

I Primarily Digest Business/Leadership Books, but in Autumn, I Get My Creativity back in Check by Reading Autobiographies. Here Are A Few I’m Taking Off the Shelf this Fall:

No, The Last Dude is Not A Musician, but My Eldest Daughter Tejai bought if for my 50th Birthday, So I Need to Check It Out!

4) REFRESH My Unfinished Compositions. I Listen to Absolutely Everything I have Not Released and Many I Have, just to see if there’s another angle or if it’s truly Crapazoid! (Especially the Unfinished/Unreleased Stuff). In fact, there are about 15 songs I have been breathing new life into which are about 30+ years old! They are getting off the hard drive and out of the Studio with Different Musicians, Vocalists and Arrangements! It does my heart good that they’ll soon hit the street. But then there are the others…

So This is The Way I Fall Back Into Autumn. I would Love to Hear How You Handle the Change of Pace…Post Them on My Facebook Page

I was listening to John Klemmer‘s “Finesse” on Vinyl while composing this. A Great Way to Melt into Autumn!

 

 

 

 

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Ask Yourself The Hard Question!

Let’s Pretend for A Moment…

Say You’ve Invented a Brand New Universal Tool. Its Purpose is to Be An Important, Indispensable Standard that People of All Races, Ethnicity and Cultures will Appreciate & Enjoy!

This Tool Can Be Used In Your Home, Business, Car, Place of Worship or On Your Mobile Device while You’re On The Go. You Know that People Are Going To Love & Appreciate It, Once they are Aware of its Availability  and Affordable Price.

You Own the Patent to this Tool and have Trademarked the Brand Name. Although You Do Not Own the Various Patents to the Equipment & Software You’ve used to Develop This Fantastic Gadget, You Have Patented  & Control the Unique Processes by which Your Tool is Designed & Manufactured. You Are Aware that a Few “knock-offs” may be developed overtime, but Your Methodology Ensures that You Will Become & Probably Remain a Market Leader.

The Next Step is to Partner with a Distributor who can Help Market, Promote and Get Your Tool into as Many Hands as Possible. You Make What You Feel is A  Great Deal with a Company with a Global Reach and Does Not Impede on Your Exclusive Rights & Control over the Manufacture of Your Magnificent Tool.

Overtime, You Notice that This Distributor’s Profits have begun to Eclipse Your Own. For Every $1000 You See, They have made $10,000 and in some cases and in a few regions much, much more, due to their ‘bundling’ of Your Tool with Lesser Quality Devices. Heck, They’ve even Developed a Subscription Model whereby the Customer is able to Use Your Tool As Many Times as They Wish, Without Even Purchasing It.

To Some Extent, You May Not Mind the Creativity of The Distributor’s Concept. After All, Your Tool is Available Everywhere & Absolutely Everyone is Using it and Appreciating its Functionality. Your Tool is a Bonafide Hit!

The Problem is You’re Not Getting Paid What You Know Your Tool is Worth – and – If It Were Not for Your Tool, The Distributor would Never, Ever See the profits they currently enjoy.

So, You Try to Re-Negotiate, Only to Discover that this Very Rich, Very Smart, Well Connected Distributor has successfully lobbied certain Members of Congress, The DOJ, Other Well Established Government Officials and even Similar Minded Partner Distributors to Enforce Laws & Practices that Keep the Big Bucks Rolling In for Them while You’re Left Counting Pennies.

However, Remember that because You Own the Patents, Trademark and the Manufactured Tool itself, which The Distributor Needs to Sustain their Business, You Have A  Crucial Decision to Make.

Would You:

A) Keep Things the Way They Are, Grateful That Your Tool Is A Worldwide Sensation, Even Though You’re Being Robbed Out of Fair Compensation?? (In Fact, You Are Planning to Make More, Perhaps Better Tools to Send Them to Rob You With)

Or…

B) Remove Yourself & Your Tool from The Agreement and Begin the Painstaking Process of Becoming a Niche Distributor where Less People May Be Aware of Your Tool, But You Earn Higher Profits with Each Sale? (the additional profit affords you greater opportunity to improve your marketing)

 

Obviously You Understand that I am Talking About Songwriters and Their Songs.

I Sincerely Desire for Every EntreMusician to Answer This Question Truthfully.

Before You Do, However: Check Out These Two Articles:

STREAMING NOW MAKES SONY $25 MILLION A WEEK

SIRIUS OWNER SAVAGES SPOTIFY BUSINESS MODEL

I Have Had Hundreds of Conversations with Artist/Musicians at All Levels and Each Answer Varies to the Point where I Needed to Simplify My Approach by Presenting a Different Business where the Creator & Manufacture Must Look At The Bottom Line to Determine Whether of Not He/She Could Remain In Business or Close Their Doors.

Music is Such An Emotional Tool that Fame Often Overshadows Fortune. An EntreMusician Can End Up Eating Bread Sandwiches while Everyone is Singing Their Songs… 

 

I wasn’t listening to any music while composing this blog post.

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