Tag Archives: Jazz

3 Key Moves to Advance Your Life

chess-pieces
Incremental Growth should be the Motivation of Every EntreMusician. At the Forefront of Advancing Our Careers, Creativity, Musicianship & Art must be the Persistent Improvement of Our Lives. Continual Habits like Prayer, Mantras, Devotions and/or Meditation are Vital to Cleansing the Spiritual Self to Prepare Us for Our Day, Week or Projects, but it’s Equally Important to Remember that What We Do for Others contain holistic benefits that create remarkable synergy in our larger context.
Overtime, I Have Learned Three Principal Moves I Now Employ Daily to Advance My Life.
1) Engage.
We Live in World Where Engagement is defined as trading Brownie Recipes with a Facebook Friend from Sweden while ignoring the person sitting next to us on our Bus, Uber or other Mass Transit Commute. We Almost Never Speak to Others on Elevators, Preferring to Stare at the Floor below or Numbers above. TV Shows & Magazines we’d never view at home suddenly become more interesting than talking to the Totally Tattooed Girl in the Dentist’s Waiting Room. Unfortunately, Families the World Over Prefer their Phones to Genuine, Transparent Face Time with Each Other.
Be The One who Breaks the Mold. Create and a Entirely New Social Media. TALK To Someone. Extend Your Hand. Smile! Make Eye Contact. Seek Out Someone who doesn’t Look, Smell, Act or Think Like You! Agree to Disagree if it should come to that, but at least Try to See Life from Someone’s Else’s Perspective even if You Choose Not to Adopt It!
2) Encourage.
We All Know Someone who Needs Encouragement. An easy way to prove this is to Check & See if that Person is Breathing! If they are, Affirm Them! Give a Compliment. Notice Something About Someone and Verbally Admire that Characteristic or Trait. Go to Someone who has expressed Self Esteem Deficiencies in their Non Verbal Communication and Weigh Them Down with Confidence and Inspiration. Befriend the Friendless and Help Bear the Load of the Distressed. In Time, the Entire Organization, Situation & Atmosphere is Strong & Electric with Motivation.
To Quote the late Maya Angelou, ” People Will Forget What You Said, People will Forget what you did but People will Never Forget how You Made Them Feel.”
3) Empower.
To Equip & Commission Another is a Selfless Power that Ignites a Life & Changes Destinies. Sincerely Entrusting Another with Important, Sensitive Work Creates Character & Conviction. Empowerment is More Potent than Delegation. It’s Properly Training Someone to Fish, to Become Self Sufficient and Liberates Him/Her to Build Themselves. Empowerment is identical to Giving Your 15 Year Old Daughter the keys to the Car and Climbing into the Passenger Seat (something I’ve done three times now!) Being Nervous Without Showing it, Pressing Hard on the Imaginary Brake, while Impacting an Assertive Growth within them Transforms You Both! Empower Someone! Change a Life!
To Engage, Encourage & Empower is My Life’s Mission and Daily Intention.
It’s also the predominant goal of TheEntreMusician.com.
Come Join Us!
I was Remembering the Fabulous Music of George Howard and Revisiting His Marvelous Debut, “Asphalt Gardens” on Vinyl while posting this blog. 
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Chase Away The Proverbial “They!”

crowdThey Say: “You’ll Never Make It in this Business” 

They Say: “You Need to Go to This School and have That Degree”

They Say: “Only 2% Succeed in Your Industry, So Don’t Bother”

They Say: “You Need The Right Connections”

They Say: “You Have to Dress Like This and Play Your Trumpet Like That or Forget It!” 

They Say: “No One Is Going to Appreciate Your Style of Music!”

They Say: “You Have No Right to Take That Position”

They Say: “You Don’t Deserve to Receive Those Accolades!”

They Say: “It Will Never Work!”

They Say: “Don’t Expect Much, So You Won’t Be Disappointed!”

Yes, They Say a lot of Discouraging, Mean & Nasty Things, often without trying to be Mean, Nasty or Discouraging.

Somehow They forget that the Celebrated Icons They Themselves Honor, Revere & Adore were Told the Very Same Things, Did Not Have the Right Connections, Money, Resources or Attend an Institution of Select Pedigree.

Icons are Pioneers whom Forge their Own Identities, Sounds, Art & Creativity onto the Global Landscape without Asking Permission or Seeking Solace in the Status Quo.

These Ambassadors of Innovation Shift the Platform of Public Paradigms into New Realities of Consciousness that Shape the Future and Transcend Life As We Currently Understand It.

With Constant Obstacle, Hurdles, Detours and Encumbrances at Every Level, Vanguards Chase Away the Proverbial They as These Climb Higher Toward Their Own Thrones, Created Just for Them.

Go and Do Likewise…

I Was Listening to YellowJackets “Shades” on Vinyl while composing this post.

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The Four Hands of EntreMusicianal Networking

Mastering the Art of Consistent Networking is Foundational & Essential if we are to Succeed as EntreMusicians. Advancement eludes us when we consider ourselves islands and isolate ourselves from community. Albeit, We bear the bulk of the Responsibility for our Careers, True Achievement is Not Created in a Vacuum.

Many EntreMusicians swallow the Myth of the “Self Made Artist,” who Writes Everything, Arranges, Produces & Plays Everything, but never ascends from his/her basement studio because they’ve eschewed human social skills and ignore establishing relationships with other bands, artists and creatives.

Even Musicians who’ve been fortunate enough to secure management, booking or some significant ‘deal’ which somewhat sets them apart from their contemporaries, find they have a much rougher ride and eventually hit a wall because they have set themselves (or allowed others to place them) above or outside the Collective Visibility  of the Creative Culture. The Truth is that even at the Highest Level of Triumph, Connectivity Still Rules! So here are a Few Rules to Perfect the Practice of Networking at whatever Position You Currently Occupy.

1. Reach Out!

Take the Initiative to Find Other Artists of Like Mind/Spirit/Heart whether within your musical genre or not. Arrange a Coffee or Jam Session or Gig that’s Mutually Beneficial. Without Becoming a Pest, Be the One Calling, Texting or Messaging Periodically to Let Them Know You’re Interested in Them and What’s Happening in Their Career.

2. Give Out!

EntreMusicians are Extremely Generous. Any Valuable Information, Resources or Viable Practicality which can be freely offered, Give It! Go Out of Your Way, Be On the Look Out and Intentionally Create Opportunities to Be A Blessing to Another. Is there any Old Gear hanging around that you’ll likely never fire up again? Don’t Pawn It, Find an Up & Coming Hopeful and Give The Thing(s) Away!

3. Help Out!

Everyone Needs Help at Some Point in Time. EVERYONE! Even & Especially National Recording Artists. Find Out How You Can Assist – Yes You! Graham Cochrane, an Engineer/Producer I Follow & Highly Respect once said that every time he attends NAMM or some other Industry Function, he abstains from strolling up to higher profile Artists/Producers/DJs with Business Card & CDs in Hand, asking THEM to either Listen to His Stuff, Get Him a Deal or “Hook Him Up” in whatever way. Instead, He ASKS How HE Can HELP Them!!

Chances are They will be playing his City soon (he asks) and perhaps there may be some assistance they might need when they arrive and/or before they depart that he may be essential in accomplishing on their behalf. He Never asks for anything in return and Graham’s (and now my own) methodology is 85% More Effective that the ‘Star’ will remember His Name…There are a Million Ways to Help – Find Yours!

4. Throw Out!

Discard ALL Negative Motives, Attitudes, Thoughts, Words & Actions!* Live By The Mantra that You NEVER Compete, NEVER Compare & NEVER Criticize!**

Throw Out ALL Feelings of Envy & Pride! Concentrate on Doing Your Best Work and Find Ways to Assist Your Peers in Doing Theirs. Hold The Door Open and Help Balance The Ladder for Other, Again Expecting (And Not Asking For) Anything In Return! Overtime You Will See, by Osmosis, the Law of Sowing & Reaping bearing Fruit and Your Life & Career Blessed because You have Blessed So Many Others!

I would Love to Hear How You Utilize Networking in Your EntreMusicianal Pursuits and the Profound Results. Leave Your Comments Below.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” and Subscribe at TheEntreMusician.com for More Ways to Engage, Encourage & Empower Each Other!

 

I was listening to Spyro Gyra’s “Incognito” on Vinyl while writing this post.

* &** Quotes of Bishop David L. Thomas

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Always On (Even In Your Downtime)

An EntreMusician is Always On

Although Acutely Aware of Proper Life/Work Balance and Extremely Protective of his Privacy and her Moments of Solace, a True EM is Spiritually & Creatively Constant.

Ideas Permeate the Psyche 24/7. You Unfailingly Keep a Small Leather Pad on Your Person, or a Voice Recorder at the Ready to Capture that Next Notion of Genius, be it at the Grocery Store, in the Middle of a Traffic Jam, the Big Game, the Beach or your Cantankerous Cousin Larry’s Boring Barbecue.

It May Not Be a Song, Poem or Screenplay. Often it’s a reminder to call that Booking Agent you met last week, or change a rehearsal date, or schedule an audition for that part you saw on Friday’s Flyer. It Seems Endless, but I’ve Never Met an EntreMusician who Could Successfully Shut It Down. The Switch is Broken and We Like It This Way!

I Remember Distinctly pushing my 2 Year Old Daughter (now 16) on the swings at Boardman Park and the squeaky chain created a odd 7/8 rhythm which produced “Hermeneutics,” one of SounDoctrine‘s Funkiest Spit Fire Tracks. I kinda regret not taking My Little One Off the Swings until I had the horns figured out. She was More Than Ready for Ice Cream Time and was Letting Dad Have It!!

In Reality, Our Roles in Life are Always On. Whether I’m Sleep, On Vacation, In The Shower or Away from My Phone, I’m Always a Christ Follower, Husband, Father, Brother, Uncle, Nephew, Cousin, Pastor, Writer, Producer, Wannabe Actor and EntreMusician who keeps Setting Audacious Objectives and Aspiring to Reach As Many As I Can Before I Check Out Of Here – And Hopefully You Are Too!

Download My Free E-Book “50 Engaging Ways to Transform Your Fans in to Family” at TheEntreMusician.com and Join the Conversation to Engage, Encourage & Empower Each Other! 

I Was Listening to the 1979 Funk-Jazz Band “Pressure” Produced by Ronnie Laws on Vinyl while composing this blog.

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Always In Writing

One of the Earliest and Most Critical Mistakes Any New EntreMusician tends to Make in this Business is Relying Upon Verbal Agreements.

It’s Easy to Do Because at This Stage You’re Extremely Excited that the Phone Even Rang!

And Before You Know It, Your Enthusiasm Gaining the Advantage, You’ve Locked in The Band, The Date and Invested Precious Time & Resources solely based upon what some Stranger (or Friend) Said she was going to pay you.

There’s already a degree of embarrassment because you nervously negotiated a price and most likely settled for less than Your Original Fee. So with the possibility of losing the entire gig dangling in your imagination, you choose to forego any further timidity and agree to most everything else.

You arrive on time, perform magnificently (of course), only to have the venue owner congratulate you on a wonderful show but with apologies that he didn’t sell enough tickets, drinks or secure the amount of sponsorship he was hoping to receive (which has absolutely nothing to do with you – unless you were not listening) so now he claims he can only pay you…

The very best way to avoid this type of robbery is to Always Place Your Agreement in Writing and Make Certain You place this important piece of conversation atop your discussion.

The All Important Question “And What is Your Budget for this Event?” will provide you all of the necessary information you’ll need before continuing “Please Email Your Agreement to…”

At this Point Either Two Significant Events Will Happen:
1. The Reputable Promoter will make sure they’ve spelled your email address properly and send you the requested document or perhaps ask you to send yours (more on that in a bit)

2. She will begin making several excuses about why she doesn’t use/have one or a Written Agreement, or begin to use those infamous words ‘trust me…’

It’s Vital that You begin to utilize a Written Agreement the moment you’ve formed your act. Even if only charge $50 for the night, get into the habit of using a contract!

If the club owner doesn’t have one, present one. If you don’t have one, create one or download one from http://www.theentremusician.com, and don’t forget the include asking for a 50% deposit!

Serious Venue Owners take you far more seriously when You Talk Terms of Agreement and are prepared to document them even if they are not prepared to present one. The offer itself adds major validation to your professionalism.

And Remember, That’s Exactly Who You Are!

Next Time, We Talk About Getting Paid BEFORE Your Performance!

Although I wasn’t listening to any music while composing this post, I going to be listening to Stevie All Month!

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The Twin Towers of Truth & Trust

Unfortunately, our Country and the World has recently had to endure the commemoration of the 15th Acknowledgement of the Atrocities which occurred on September 11th. Our Hearts continue to go out to the many families who’ve had to be reminded yet again – and embrace the pain of their magnificent losses.

Perhaps like You, Lori & I watched a significant number of documentaries that retold stories of Bravery, Heroism & Self Sacrifice in various moments of crisis. Interwoven within these tales were also a growing analysis of Skepticism, Controversy & Conspiracy which explain that we do not have All the Facts, nor have we indeed been told the Entire Truth concerning this Incredible Tragedy.

Amidst the Irony of these Painful Ceremonies is the blatant, crude and destructive political campaign season we find ourselves in, where it seems that the Twin Towers of Truth & Trust have likewise been destroyed, long before a plane – or a missile – crashed into the World Trade Center.

If We are forced to Choose, for the Highest Office in our Nation, between the One Who Lies the Least, it’s no wonder why America suffers from a Deficit of Reliability Worldwide- If & When Our Government Leaders, Present & Future are Unwilling to Stand On and Speak The Truth, then it’s clear why it may take decades, or longer, to rebuild the Tower of Trust.

Furthermore, if we as individuals find it difficult to Speak Truthfully, In Love, to our neighbors, next door, at work, in church, at the mall and/or online, we emaciate the right to accuse any leader of decimating the public trust.

Truth & Trust are Towers We Must Build Together.

 

I was listening to no music while writing this blog.

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Three Tiny Steps on The Tightrope of Time & Money

Everyone is Well Aware of the Two Most Important Commodities on Planet Earth.

Time & Money.

Both Can Be Wasted, Saved, Spent or Invested. Used Wisely, Each Possesses the Power to Obtain Greater Assets & Privileges and/or Provide Basic or More Luxurious Needs to the Few or Many. Frequently, Both Are Traded for the Other and Wisdom is Tested in How Well One Uses or Abuses Them.

EntreMusicians at Every Level Seem to be in Short Supply of Either. Walking The Narrow Tightrope of How to Utilize the Best of Both Pay Huge Dividends and Multiplies Our Successes Exponentially.

Although I Have Not Included any Hard Core Solutions to Our Conundrum, I have listed Three Tiny Scenarios that I have personally walked through in the hopes that they Motivate You to Think Through the Issues Before You Spend (Or Waste) Either Valuable Resource.

1) Music Lessons. Admittedly, I am the Worse Drummer I Know. Many Also Know This and Would Agree! I Hated Taking Drum Lessons in my youth and Now I’m Paying for My Embarrassment, When I Should’ve Paid for The Lessons…

I am a Far Better Songwriter & Producer, for which I also Didn’t Take Lessons, but Spent a Million Hours Developing My Craft, Buying & Blowing Up Gear and Listening, Listening, Listening to My Favorite Artists to Learn (read steal) Ideas from…Although there are Countless Conferences, Workshops & Seminars I could have shelled out for, which Others Attend & Swear by, I Believe My Time in the Basement was the Better Investment.

2) Buying Studio Time or Building Your Own Space. Purchasing Studio Time at a Reputable Place with a Knowledgeable Engineer is a Dream – When You Know Exactly What You Want, Have Thoroughly Prepared Your Music & Practiced Like Crazy! If None of Those Things Are in Place, You Might As Well Set Fire to Your Hard Earned Cash Right Doggone Now!

There are a few Compassionate Engineers and they usually have Small Digital Clocks next to their boards. If You See a Huge Round Audible Ticking Monster Hanging on the Wall Behind Their Chair and Two More in the Booth with a Blinking Count Down Mechanism, You had Better Gone to the ATM! If they happen to Hate Your Music, Well The Clock Theory Goes Out The Window with You & the Rest of Your Gear!

I’ve been Beyond Fortunate to Own several Tascam 4 & 8 Track Cassette Recorders in the Medieval Days of Home Recording, as well as Collaborating with Like Minded Musicians & Studio Owner/Engineers who were on their own quests to Learn & Grow. This saved Valuable Time and The Only Money Spent was on Better Gear (more on that soon).

3) Do I Really Need A Manager? No. Yes & No.

If You are Just Beginning, Embrace EntreMusicianship for All It’s Worth and Invest Your Time Learning Every Single Aspect of Managing You, Your Schedule, Your Band, Their Schedules. Make Every Phone Call. Send (and respond to) Every Text & Email. Learn Your Market and Learn How to Say “No Thank You!” when that Promised Exposure Only Benefits the Promoter/Club Owner. Become an Expert Negotiator!

As Your Band & Brand Grows, Spend the 5 to 8% on Loyal, albeit Inexperienced Managers willing to devote themselves exclusively to You and will work with you to decrease Your Blind Spots and Actually Help You Build Your Artistic Acumen. Professional Managers will definitely be worth the 10 to 15% but You Must Also Be Worth It To Them and the Way You Know That is NOT In The Way They Woo YOU, but what they have Proven to Have Done for Others! Still, You Should be Concerned about their Exclusivity to You and Not just another of the 16 acts on their agency roster.

The Most Efficient Way to Invest Time & Money at the Outset of Your Career is to Build A Team. This Includes An Attorney, An Accountant, A Social Media Director/Publicist and Your Own Hand Picked Manager/Booking Agent. Interview Each Carefully, Have A Ton Of Meetings, Individually & Collectively (Yes You May Have to Pay for Their Time). Make Sure They Understand Your Vision, Principles & Goals (Make Sure You Understand Them Too!), Iron Out Percentages on the Front End, with an Optional Earnings Elevator (i.e., The More You Earn Over Time as a Result of Everyone’s Efforts, Their Percentages Also Increase).

I Confess with Joy that this has been the Single Most Efficient Decision, which has helped me to endure even during the dark times or when SounDoctrine is Not on Stage or in the Studio. A Team helps Weather the Storms, Keeps The Vision Alive & Encourages You To Advance Ahead.

We’ll Discuss Three More Next Steps Next Week. Thanks for Taking the Time to Read This Blog! I Was Listening to The Crusaders’ “Images” on Vinyl while Writing & Posting here!

 

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Four Ways I Fall Into Autumn

“Bah Dee Yah, Say Do You Remember? Bah Dee Yah Dee Yah Dee Yah!”

September!!(for those not familiar with the classic Earth Wind & Fire anthem)

Parents are Delighted, Students Dreadfully Curious and Employees Everywhere Assemble to Swap Vacation Stories and their Sandals for Sweaters. As Autumn Dawns, Everyone Seems to Settle into a Greater Degree of Normalcy which soon Make Us Long for Careless Summers Once More.

EntreMusicians prepare to hunker down in various Studio Configurations. Some to Create & Collaborate. Others to Re-Design or Re-Define their Marketing Strategies. Several Summer Tour Ensembles will Break Apart in A Blaze of Entropy – Mostly caused by Laundry Issues or An Undisciplined  Drummer Keeping Better Time with the Keyboardist’s Girlfriend than he did on Stage!

Either way, there’s a Rhythm to September that EntreMusicians can sequence into a funky pattern of productivity. If you’re anything like me, I’ve adopted these Intentional Habits (read obsessions) that help me settle into a Quiet, Music Filled Winter.

1) RESET My Ideal Week.  Two years Ago, I adopted My Virtual Mentor, Michael Hyatt‘s suggestion to give Every Day A Name and a Theme for Efficiency & Effectiveness – For Example: Thursdays are Music Day (and Date Night with Lori), Fridays are for Meetings, Wednesday is reserved for Deeper Personal Bible Study and So On.

Generally, Summer takes on certain nuances that make for a looser grid and although I maintain my themes, not everything is so locked in. When September comes, I fine tune and tweak so my Habit Monster is Happy with me Again!

2) REVIEW & REMOVE: Certain Social Friends. I began this habit about Three Years Ago. It’s Time Consuming to Try to Appear Omnipresent, so I whittled down my Social Existence to Only Three Platforms: Facebook, LinkedIn & Twitter. I then began looking at who I actually wished to engage with, who posted more interesting topics I would benefit from and those whom I could literally recommend to another EntreMusician or Creativewho might need their expertise. Again, during the summer, I tend to invite – or get invited to spaces without actually during the research to see if I (or they) need to be a connection. I never take it personal either way, I just Review, Decide & Remove if Applicable.

This Summer, I Did Something So Stupid, It Truly Fits in Items #1 & #2! I made a Promise to Periscope Daily at 8:30PM and found myself either in places not suitable for video or lacking any valuable content important enough to share! Well I’m Done with that nonsense and since Facebook Live is Already My Platform, There is No further Reason to Scope!

3) READ:

I Primarily Digest Business/Leadership Books, but in Autumn, I Get My Creativity back in Check by Reading Autobiographies. Here Are A Few I’m Taking Off the Shelf this Fall:

No, The Last Dude is Not A Musician, but My Eldest Daughter Tejai bought if for my 50th Birthday, So I Need to Check It Out!

4) REFRESH My Unfinished Compositions. I Listen to Absolutely Everything I have Not Released and Many I Have, just to see if there’s another angle or if it’s truly Crapazoid! (Especially the Unfinished/Unreleased Stuff). In fact, there are about 15 songs I have been breathing new life into which are about 30+ years old! They are getting off the hard drive and out of the Studio with Different Musicians, Vocalists and Arrangements! It does my heart good that they’ll soon hit the street. But then there are the others…

So This is The Way I Fall Back Into Autumn. I would Love to Hear How You Handle the Change of Pace…Post Them on My Facebook Page

I was listening to John Klemmer‘s “Finesse” on Vinyl while composing this. A Great Way to Melt into Autumn!

 

 

 

 

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My 5 Favorite Spaces

This Week I’m Dropping Five of My Favorite Resources & Tools I Regularly Rely On to Bring both Efficiency & Effectiveness to My EntreMusicianship. Through Several Years of Honing Creative & Productive Habits, I’ve Found These Spaces Work Best for Me. Although I Am Sure You Have a Toolbox of Your Own, Here’s My Five Faves:

REASON 9

Although I Also Employ Sonar Platinum, Vegas Pro 11, Sound Forge Pro 10 & Acid Pro 7 (For their Amazing Beat Mapper!) as Needed,  Reason has Long been My First Choice for Writing & Production. Reason is Completely Customizable & Intuitive and I’ve Never had a Need Reason Could Not Handle. It’s Fast, Powerful & Practical!

HOOTSUITE

The Efficacious EntreMusician’s Social Media Presence Must Be As Concise as it is Impactful. Hootsuite Allows Me to Schedule & Post Across All Platforms & Groups Seemlessly. Although the Paid Version Allows Limitless Engagement On Each Stream, I Chose My Three Most Popular Spaces to Post to and allowed the rest to remain Peripheral. Thank God I Have Michaela on My Team to Keep Me Consistent!   (Follow, Friend & Connect!!)

EVERNOTE

I Admit to Being just a Toddler on Evernote. There’s So Much To Learn & Do on this thing!

I Use It to Write Lyrics, Record Thoughts, File Dreams, Keep Key Contacts, Doodle, Design and Shape Stuff! I Love It’s Flexibility & Availability, No Matter What Device I Reach For! There is Also A Paid Version for Power Users.

THE INDIE BIBLE

The Best Way To Describe How I Use Indie Bible is as a Networking Platform, which I don’t believe was David Wimble’s purpose when he created it. I’m Happy to Say I was One of His First Customers. IB’s Main Purpose is to be the Premier Place for Indie Bands & Artists to Find Gigs, Radio Stations & Other Outlets to Showcase their Music – and Trust Me, It is a Wealth of Information. The challenge SounDoctrine faces is that we are in such a Tiny Genre, there aren’t too many places for us to Upload Our Originalternativefunkjazzfusion!” 

But IB is packed so full of resources, we utilize the Information as a Springboard to Help Other EntreMusicians, Most of Whom Reciprocate which Turns It Into A Major “Win-Win”

THE BUZZ FACTOR

Another Ocean of Invaluable Information is Bob Baker, whom Every EntreMusician MUST Check Out. I Cut My Teeth on his Ideas, Advice and Non-Traditional Suggestions. Bob’s Guerrilla Music Marketing Handbook Should Be On Your Bookshelf and His Blog Will Provide You With The Nutrition You Need To Soldier On!

I Truly Hope You Could Benefit from The Spaces I spend The Most Time On & Offline. I’d Be Ecstatic to Know Where You Hang Out & What You Use to Get The Job Done! So Reach Out and Let Us Know!

I Was Listening to Russell Donnellon’s incredible “Since You Asked” while writing this entry!

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Ask Yourself The Hard Question!

Let’s Pretend for A Moment…

Say You’ve Invented a Brand New Universal Tool. Its Purpose is to Be An Important, Indispensable Standard that People of All Races, Ethnicity and Cultures will Appreciate & Enjoy!

This Tool Can Be Used In Your Home, Business, Car, Place of Worship or On Your Mobile Device while You’re On The Go. You Know that People Are Going To Love & Appreciate It, Once they are Aware of its Availability  and Affordable Price.

You Own the Patent to this Tool and have Trademarked the Brand Name. Although You Do Not Own the Various Patents to the Equipment & Software You’ve used to Develop This Fantastic Gadget, You Have Patented  & Control the Unique Processes by which Your Tool is Designed & Manufactured. You Are Aware that a Few “knock-offs” may be developed overtime, but Your Methodology Ensures that You Will Become & Probably Remain a Market Leader.

The Next Step is to Partner with a Distributor who can Help Market, Promote and Get Your Tool into as Many Hands as Possible. You Make What You Feel is A  Great Deal with a Company with a Global Reach and Does Not Impede on Your Exclusive Rights & Control over the Manufacture of Your Magnificent Tool.

Overtime, You Notice that This Distributor’s Profits have begun to Eclipse Your Own. For Every $1000 You See, They have made $10,000 and in some cases and in a few regions much, much more, due to their ‘bundling’ of Your Tool with Lesser Quality Devices. Heck, They’ve even Developed a Subscription Model whereby the Customer is able to Use Your Tool As Many Times as They Wish, Without Even Purchasing It.

To Some Extent, You May Not Mind the Creativity of The Distributor’s Concept. After All, Your Tool is Available Everywhere & Absolutely Everyone is Using it and Appreciating its Functionality. Your Tool is a Bonafide Hit!

The Problem is You’re Not Getting Paid What You Know Your Tool is Worth – and – If It Were Not for Your Tool, The Distributor would Never, Ever See the profits they currently enjoy.

So, You Try to Re-Negotiate, Only to Discover that this Very Rich, Very Smart, Well Connected Distributor has successfully lobbied certain Members of Congress, The DOJ, Other Well Established Government Officials and even Similar Minded Partner Distributors to Enforce Laws & Practices that Keep the Big Bucks Rolling In for Them while You’re Left Counting Pennies.

However, Remember that because You Own the Patents, Trademark and the Manufactured Tool itself, which The Distributor Needs to Sustain their Business, You Have A  Crucial Decision to Make.

Would You:

A) Keep Things the Way They Are, Grateful That Your Tool Is A Worldwide Sensation, Even Though You’re Being Robbed Out of Fair Compensation?? (In Fact, You Are Planning to Make More, Perhaps Better Tools to Send Them to Rob You With)

Or…

B) Remove Yourself & Your Tool from The Agreement and Begin the Painstaking Process of Becoming a Niche Distributor where Less People May Be Aware of Your Tool, But You Earn Higher Profits with Each Sale? (the additional profit affords you greater opportunity to improve your marketing)

 

Obviously You Understand that I am Talking About Songwriters and Their Songs.

I Sincerely Desire for Every EntreMusician to Answer This Question Truthfully.

Before You Do, However: Check Out These Two Articles:

STREAMING NOW MAKES SONY $25 MILLION A WEEK

SIRIUS OWNER SAVAGES SPOTIFY BUSINESS MODEL

I Have Had Hundreds of Conversations with Artist/Musicians at All Levels and Each Answer Varies to the Point where I Needed to Simplify My Approach by Presenting a Different Business where the Creator & Manufacture Must Look At The Bottom Line to Determine Whether of Not He/She Could Remain In Business or Close Their Doors.

Music is Such An Emotional Tool that Fame Often Overshadows Fortune. An EntreMusician Can End Up Eating Bread Sandwiches while Everyone is Singing Their Songs… 

 

I wasn’t listening to any music while composing this blog post.

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