Category Archives: Networking

Advice I Gave My Youngest Daughter

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As an Absolute Shameless Plug for My Youngest Daughter, Ayana Symone, who just published her first novel, “How I Fell In Love With Myself” and as A Happy 53rd Birthday to Myself today, I want to share some advice I gave her as we were entering the building for her to do her first TV Interview to Promote her Book.

It is Wise Advice Every EntreMusician Should Remember Always:

TALK TO EVERYONE! 

There is No Such Thing as an Insignificant Person. Ever. Absolutely Everyone Deserves to be treated with Dignity & Respect.

Don’t just Politely Speak, but

TALK TO the Parking Attendant who Valets Your Car. Smile, Thank  & Tip Them. Especially if you’re in a hurry. TALK TO Them Again when You Return.

TALK TO the Employee who Greets You at the Door. Compliment them.

TALK TO the Security Guard who Takes You Up to the Elevator, even if you only begin with the weather.

TALK TO the Receptionist / Assistant that Shows You to the Green Room.

TALK TO the Technician who places the Mic on You.

TALK TO the Host/Hostess who offers you Coffee/Water/Tea.

Take a Moment to TALK TO the Custodial Personnel who may walk in to Empty the Trash or Sweep the Floor while You’re Waiting.

Treat Each Person as Graciously and Genuinely as You Do the Person Interviewing You. 

Often, I’ve made a point to have an Extra CD or Download Card to Gift Someone who is in no way related to the Interview, whether they happen to be an Employee or is in the building on another matter, I Gift  as a courtesy – After Having a Light, Encouraging Conversation.

These Encounters have earned me Mileage that has taken me further on my journey than just “sticking to the task at hand,” only Talking to Those Directly Related to My Goal/Cause/Project!

Ayana’s Book is Available on Amazon!

Now onto the Candle-filled Cupcakes…

STILL In a Crusaders zone, I’m listening to “Unsung Heroes” AGAIN on Vinyl!

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Overstating the Obvious

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Music is Sacred. 

She embodies a Global Language. She is an Impenetrable Vehicle of Love, Harmony and a Universal Cadence for All Races, Cultures, Faith & Ages.

While Music has been utilized to transport Opposing, even Offensive Ideas, she has more often offered Transformative, Unifying Emotions which have helped Change Laws, Suspend Unhealthy Mores and Transcend Generations.

The Purest Music and the mediums which foster her beauty have overtime become reduced to Mere Commodity, Shadowy Spectacle and Decaying Dogma.

Opinions, Suggestions and Ideas differ, as they must in a Completely Free Society, but Pure Music, Art that Awakens the Mind, Encourages the Spirit and Stimulates the Soul, Inspiring Integrity is at best, rarely created, or at worst, strategically besmirched & buried, forced into obscurity.

Platforms for Salacious Sensationalism Rise above the Rhythms of Inspiration. One’s Image, their Ability to Seduce and in many instances flaunt the notions of Success, Materialism, Murder and Vice incredibly overshadows Every Child who picks up their instrument in wild eyed wonder, merely for the sincere Love of Musicianship.

School Boards routinely abandon Musical Instruction & Appreciation, yet Politicize Personal Agendas, ironically Wrapping their Message in Song. The Biggest Award Shows, Instead of Championing the Absolute Best Music has to Offer, cloak themselves in Social Justice Attire, Preaching a Global Construct of Vilification. Pure Music is Lost in the Conversation.

Ideas are Welcome, All Opinions for the Greater Good of Humanity Must be Honored, but the Sacred Grail of Pure Music Must No Longer be Contaminated by the Creators of a Higher Calling; the Musicians, Chosen to Shine, to Encourage, to Build, to Connect.

If You Are a Creator of Pure Music, Lift Your Voice. Use Your Instrument. LOUD & Strong. For the Sake of the Next Generation. Do Not  Allow Your Artistry to be Mismanaged by those who wish to use it for anything other than Your Flawless Authenticity.

No Matter what they Offer, It’s Not Worth the Price of Your Soul.

I was Not Listening to Any Music while Writing this Post, but I met a Pure EntreMusician, Ron James, busking in Atlanta’s International Airport last night. I bought his killer CD. You Should Too…

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18 Books Every EntreMusician Should Own

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Wisdom is the Ability to Discern Exactly What Needs to Be Said or Done When Called Upon to Do So. It is the Combination of Knowledge & Experience best learned from Your Own Mistakes and often from the similar Mistakes of Others who’ve traversed tumultuous terrain and Now Stand as Giants in their Industry. Every EntreMusician makes a Solid Effort to Build upon the Foundation laid and shared by those Within and Outside of the Music Industry. Not only is Knowledge Power, it is a Weapon of Advantage to Separate Your Artistry from the Myriad of Incredibly Talented Musicians Who Continue to Aimlessly Wander, Wondering Why their Gifts Aren’t Making Room for Them.

Below, I’ve listed 18 Challenging Books, in no particular order (except #18) which have become a part of my arsenal, including some new ones I’ve added to my toolbox. There are a few repeats from several years ago, but I kept them on the list to convey their timelessness. May they be an Encouragement to You as You Conquer 2018.

Please Note: I don’t receive any ‘Kickback’ or Endorsement Deal for Suggesting these Books. These are Books I Own.

1) Talent is Never Enough  / John Maxwell

I Am Beyond a Fan of John’s Extremely Practical Leadership Style. The Title is Self Explanatory and their is Plenty of Advice to Hone Your Skills and Put Your Talent to Work for You.

2) Boundaries / Dr. Henry Cloud

Knowing “When to Say When” to People, Projects & Particulars have been the saving grace of many Creatives who feel they should always give when they actually should “sow” and reap the benefits of balance! Dr. Cloud helps you learn how to say “No, Thank You” without Guilt or allowing others to Shame You.

3) Platform (Getting Noticed in a Noisy World) / Michael Hyatt

My Longtime Virtual Mentor, who’s podcasts kept me up nights dreaming and re-dreaming(!) scored big on the dawn of the Social Media Revolution we now take for granted with some amazing advice that only bears more fruit regardless of the upcoming Net Neutrality Wars. This is Advice You Need, whatever industry You’re In.

4) Thou Shalt Prosper  /  Rabbi Daniel Lapin

Debunking Stereotypical Myths on the Wealthy and Wealth Building and any ill conceived notions of a particular race or class of people is meticulously superintended by Rabbi Lapin. A Healthy Spiritual, Emotional & Psychological approach to Money is the Bedrock for EntreMusicians once they begin Earning a Living Through their Art.

5) How Music Works / David Byrne 

This Talking Head, Always Unconventional Explains in His Own Unique Way things EntreMusicians have Understood, But Somehow Could Not Put into Words

6) To Be Loved / Berry Gordy

One of My All Time Favorite “Go To” Autobiographies when I am Discouraged over this or that angle of my career. Mr. Gordy’s tenacious perseverance in the midst of overwhelming obstacles is often short sighted by the sheer number of enduring superstars he created and introduced to the world. His legacy continues to affect the way millions view popular music today.

7) The Seven Habits of Highly Effective People / Dr. Steven R. Covey

Unbreakable Laws which change EVERYTHING

8) Living Forward / Michael Hyatt & Daniel Harkavay

Because this Book is Co-Written by with Michael Hyatt, I added this, not wanting to repeat an author, but the lessons, principles and activities involved in this short evaluation, prompt you toward intentionality, avoiding the drift.

9) This Business of Music / M. William Krasilovsky & Sidney Shemel

The Industry Standard of the Music Business for EntreMusicians to even begin Developing a Clue of how not to get screwed…that bad

10) Streaming, Sharing, Stealing / Michael D Smith & Rahul Telang

As of this writing, I’m only into the third chapter, but have been recommending to all of my friends. I’m as excited about the possibilities these writers reveal as I was when The Future of Music was released back in 2005.

11) My Life With Earth, Wind & Fire / Maurice White

Few Bands have achieved True Super Stardom. E,W&F attained and in many ways exceeded what other groups believed were possible. They are a genre unto themselves with a brightly lit flame still glowing although Maurice departed this life in 2016. His story inspires, encourages and gnaws into the true grit needed to rise out of the deep south, into the celebrity of the Ramsey Lewis Trio and onto the Global Stage.

12) EntreLeadership / Dave Ramsey

You Guessed It. I Borrowed My Moniker from Dave’s phrase, which sets up some wonderful pillars onto which to build your dreams and become a leader in your genre. Extremely Forthright and Practical, this book makes you want to immediately put it down and get to work!

13) In A Pit With A Lion on A Snowy Day / Mark Batterson

As a Man of Faith, I’m Constantly on the Search for Material that Encourages My Spirit as I Encounter Challenges and Take Bolder Risks pouring into My Marriage, My Ministry and My Music. Mark’s Book is Just What The Doctor Ordered, Every Time You Find Yourself Standing on the Edge of a Big Idea! I will be reading his sequel “Chase The Lion” this year.

14) The Autobiography of Malcom X / Alex Haley

You Might Think this Insertion Strange and Out of Place, but if you believe in Growth, Evolving to Your Greater Self and Integrity to nth Degree of Whatever Perspective You Embrace, Then Looking Into Malcolm’s life will challenge you to the bone. You really Don’t Know Yourself, until You’re Forced to Be Introduced to the Real You. Malcolm’s Introduction cost him his life.

15) The Four Hour Workweek / Tim Ferriss

I’m due to listen to this Audiobook again this year, as I was blown away by Tim’s sheer unabridged approach to Life. Often Creatives are the ones most bound by regiments, habits and formulas (I know I am) – but to Live in a Way that Truly “Unties” You to Create, may seem zany at first, but thousands are doing it without missing a beat and seeing unsurpassed returns in the process.

16) Understanding Your Potential / Dr. Myles Munroe

When Lori, My Wife of 22 Years Gave Me This Book to Read when we were dating, I Knew She was the Woman for Me! The Late Dr. Munroe had a special way of Breaking Down our understanding our Purpose & Potential like few books I’ve ever read. This was the book that helped me quit my job and pursue music full time, warts and all….

17) Chaka! Through The Fire / Tonya Bolden & Chaka Khan 

Chaka’s voice has been the soundtrack of my childhood. She is our generation’s Sarah Vaughn, Billie Holiday & Ella Fitzgerald in One Woman. Her Story has all the channels of her voice, Soulful, Gritty, Sensual and Rapturous while Always Climbing Higher. You’ll Read This One Again and Again.

18) The Bible 

You Needn’t be a person of faith to learn incredible lessons from the lives of Noah, Abraham, Moses, David, The Apostles Peter & Paul and Jesus Christ. EntreMusicians can only grow and watch their lives be transformed beyond their imaginations as they discard what they may have heard or perceived and simply pick the thing up and digest it for themselves. An Excellent Read!

I was Listening to George Howard’s “A Nice Place To Be” on Vinyl while Composing this Post.

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Forget The Misses!!

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At the time of this writing it’s safe to confess that I’ve blown it no less than 1752 times or more in 2017, with respect to my Personal, Professional and otherwise Preferential Decisions and there are still a few days left in this year! Obviously I am not proud of these missteps, which have hindered certain goals and advancement, yet I have long since Learned to Value the Lessons Every Blur & Blunder taught me. Each Chastisement has brought with it the understanding that I should not Extensively Linger on the Embarrassment, Shame or Guilt, but Appreciate the Gift of Another Opportunity to try again.

Once an Unexpected Bomb has Exploded, Our  very next moves as EntreMusicians should be to immediately Confess the Transgression(s), Ask Forgiveness, Seek Reconciliation and Move Forward, or more succinctly as Bishop David L. Thomas teaches, “When You Mess Up, Fess Up, then Get Up!”

Most Creatives, because we ‘feel’ so dynamically often experience difficulty overcoming our oversights. We tend to get stuck in the “shoulda, woulda, coulda’s” which further Delay Our Progress.

Mistakes & Miscalculations are Sure to Appear in the Upcoming Chapters of Our New Year, unless You are one of the New Robots being introduced into it. Unfortunately, a few of your Most Well Engineered Plans & Strategies May Not Perform as well as You’d Hoped, often Depending on Circumstances Outside of Your Control. Perhaps a Personal Misunderstanding Bangs a Huge Dent in an otherwise Vibrant Relationship, which as a result becomes irreparable. As long as You Know Deep Within Your Spirit that You were Not Malicious in Your Initiatives AND You have Taken the Sensitive, Appropriate Steps to try to Rebuild the Breach, albeit to no avail; You Must Move Along, Tears and All.

Remembering to Forget the Misses while Learning From Them is the Tightrope EMs are Destined to Walk. Don’t Get Stuck in the Mire. Make Adjustments. Tweak. Course Correct with Shoulders Back, Head Held High & Most Importantly, a Pure Heart. Once You’ve Sincerely Sought an Acquittal, Forgive Yourself!

A Wonderful Book, “Failing Forward” by esteemed Leadership Author, John Maxwell Goes Much Deeper and Helps the Healing! Enjoy!

I Wish You An Incredibly Prosperous, Blessed and Joyous New Year!

I was Listening to The Crusaders’ “Unsung Heroes” on Vinyl while writing this…

Grab a Copy of My Free E-Book “50 Engaging Ways to Transform Your Fans into Family” at  The EntreMusician.com

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Forget The Critic!!

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Firstly, A Blessed & Joyous Christmas to Each & All!

Last We were Together (I’ve missed a few weeks) we suggested that since Every EntreMusician’s True Motive is to Compose His or Her Song completely from their Heart, Essence & Truth, then they Must  Adopt the Initiative to Forget The Hit!

Hit Songs Come and Go. Standards Transcend Generations. Smokey Robinson’s Great-Great Grandchildren should never be poor!

Today, we set forth a necessary secondary principal that urges you to abandon relying on The Critic to either Define You or Dictate to You What You Should or Must Sound Like to “Make It.”

While Garnering Great Reviews for Your Latest Project has its merits and You’d certainly want to see Favorable Appraisals of Your Work, You Don’t Want to Lean on the Analyst’s Voice or Pen to Guide You! I Learned This the Hard Way – Actually In Reverse – When SounDoctrine’s “INSPIRE” CD accumulated a ton of Wonderful Reviews, but little to no sales…and the total truth is, I had paid for None of Them! Somehow in trying to build upon the foundation we’d created with “ENDURANCE” while expanding our ‘commercial appeal’ I completely lost track of the Goal for the Glory.

I Certainly am NOT Hating on the many gracious Reviewers out there. I once was a Critic for a Jazz eMagazine and was blessed to be able to recommend a number of truly great Indie Artists. I did it out of the love for the music and was always respectful to follow any injurious comments I might’ve had with a note of encouragement. It came to the point where I would not review any material I felt I could not be kind toward, which began to denote bias on my part, so I quit. Many Reviewers share this struggle.

Your Purpose as an Artist Must be Grounded in Understanding that You Most Certainly Will collect Brutal Criticism from those who Don’t Know You, Understand You or are totally Unable to Envision Your Platform and it’s OK. Your Music is NOT for Them!

At the heart of the Christmas Story is a King, born in a filthy manger, who while going about Doing Good was for most of His Life was despised, hated and ultimately murdered by the critics of His day, brought forth through His Resurrection the Greatest Gift the world could ever receive; Eternal Life!

So Go For It!

Get My Free E Book at www.theentremusician.com and Join the Conversation brewing for 2018!

I’ve been in an Azymuth mood again, so while writing & posting this, I’ve been dropping all of their albums on the turntable!

Check Out their cover of Marvin’s “What’s Goin On”

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30 Proven Psychological Prefixes for Producing Your 1st (or 1001st) Band

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EntreMusician’s Note: These Tips Apply ONLY to Producing Bands Other than You Own (which are fraught with their own set of zany fortuities!) Equally, This Advice May Not Work on Singers who happen to Be Solo Artists. Countless Articles have been written on Producing Up & Coming Divas; None of Which are in Agreement…These have been written to Prepare Yourself Adequately Before the Project Begins!

  1. Pray or Drink Heavily Beforehand (According to Your System of Faith)
  2. Only Talk to The Leader(s) of The Band to Decipher & Determine Goals 
  3. Do a Thorough Inventory of The Band’s Gear
  4. Know Your Own Gear Inside and Out
  5. Prepare a Flowchart of Microphones You’ll Need for the Sessions
  6. Own / Upgrade to The Most Quality Pre Amp You Can Afford
  7. Get a Non-Refundable Deposit
  8. Spend Several Days Listening to The Band’s Demos (If They Exist)
  9. See Them Perform Live
  10. Look For The Real Leader of The Band as You Witness Power Struggles
  11. Spend a Pre-Production Day Getting Great, Natural Drum Sounds
  12. Go Do Likewise with the Bassist
  13. Prepare Comprehensive Track Sheets for the Entire Session
  14. Determine the Emotional / Mental Stability of the Lead Singer and Massage It
  15. Review Your Written Production Agreement. Keep It Handy
  16. Never, Ever Use Cheap Chords
  17. Discover The Weakest Players (They’ll Be Easy To Spot Even Before Picking Up Their Axe) And Loudly Encourage Them in Front of the Others
  18. Rehearse The Band for Three Days to Get Sketch Recordings. Keep Them, You May Need to Use Them Later for Almost Anything…
  19. Help The Guitarist Decide Which Four (4) of the 27 Guitars Brought to the Session will Actually Be Necessary
  20. Create EQ & Compression Presets for Each Instrument & Vocalist
  21. Talk With The Real Band Leader and the Person You Originally Talked To and Make Sure The $$$ is Secure
  22. Learn Several Techniques that Keep Bass Players Calm and Apply Them Accordingly
  23. Vacuum Your Studio Before & After Each Session
  24. Do More Praying (or Drinking), but Not In Front of The Band
  25. Keep Your Harmonizer / Auto Tuner Ready and Active At All Times
  26. Discuss Music Theory Often with The Keyboardist in Front of the Drummer (It Makes Them Hyper Sensitive and they Play Better) 
  27. Make Sure Your Fire Extinguisher(s) Work
  28. Keep Your Hard Drives De-fragged and Uncluttered
  29. Hone Your Mediation Skills between the Real Leader and the Person You Originally Talked To When They Begin to Argue Over Absolutely Everything, Including Who Will Pay You
  30. Make Plenty of Back Ups

I was listening to “Underneath The Colours” by INXS on Vinyl while posting this 

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BE The Actor

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Continuing our September trek down the Avenue of Opportunities EntreMusicians are free to follow, we pause to consider an oft overlooked jewel that could help Build an Enduring Brand while providing Additional Income for years to come. Have You Considered the Wide World of Acting?

I Have and have Enjoyed Occasions to Stretch My Capacity. I’ve included a few clips below. You may or may not find them absolutely incredible and Academy Award worthy, but the Lessons I’ve learned, Experience I’ve gained and Connections I’ve Secured as a result of taking these risks have endured to my advantage.

Here’s several reasons You too should consider Acting as a Key Instrument in your EntreMusician’s Briefcase.

1) Acting naturally yields Electrifying Outlets of Creativity which can be Channeled into Wonderful Songwriting. 

2) Entering the Acting Arena aids you in Sharpening Your Stage Persona, Audience Engagement, Video Production Skills and in many ways can become a Second Career.

3) Acting Appropriately Positions You to in a space to Present Your Songs to the Soundtrack or Contribute to the Score. 

4) Acting Propels You into a Zone of Discipline that involuntarily Spills Over onto Your Musical Approach, Practice and  overall Study of Your Craft 

5) The Preoccupations of Acting Heightens Your Sensitivity to Everything Going Around You While Demanding an Exacting Performance Every Single Take.     (Every EntreMusician Reading This Can Relate…Especially if You’ve had to play drums with a pounding headache!!)

With sincere respect to the True Art & Profession of Acting, I have found within my tiny experiences that the most the Director expects of you aside from professionalism is to Relax and Be Yourself (especially while ‘In Character’)

Haven’t You Noticed that ALL of the Actors & Actresses You Know and Love are actually only playing Themselves on Stage & Screen?

In Almost Every Movie Denzel, Duvall, De Niro, Depp & Downey, Jr. retain their distinct personalities! Different Script, Different Character (supposedly), but the same basic disposition, emotions and approach. The reason we love their movies, is because we love THEM!

So Memorize Your Lines, Dive into The Script and Develop a Magnetic Persona that will Increase Your Email List and Strengthen Your Fan Base.

I have been blessed to act in three independent movies, having contributed to the scores of two and playing the lead role on stage in the off roadway adaption of David Lee Talbert’s “The Fabric of a Man”. In fact, I was so completely naïve that I didn’t know I was the lead!!

Thank You to Art Byrd, Johnny Herbert and Ray O’Neil for trusting my muse!

Greater Threat Clip (Ray O’Neil)

Magnify (Art Byrd)

Film Ruiner – A Spoof while out in LA (Art Byrd)

I Was Listening to Bob James’ “H” on Vinyl while writing this blog…

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BE The Producer!

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Throughout this month, I’m sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. Last Week, I detailed the opportunities awaiting EMs who donned the Booking Agent Hat to represent other Singers/Bands/Artists in their areas. Today, we look into Being The Producer.

In a Tiny Region like Youngstown Ohio, there are very few outlets for Jazz Musicians. Many of Us Frequently Perform in Akron, Cleveland, Pittsburgh and further away, as my band SounDoctrine began to do early on to make a name for ourselves.

Around 2005 the City hired an Event Coordinator, Claire Maluso, to open up the Downtown Entertainment Corridor to other Genres which were traditionally dominated by Rock and College Bar Bands. Claire, an avid jazz lover, reached out to me as SounDoctrine was starting to build momentum due to our music airing on the Weather Channel during their famous jazz filled breaks.

We began to put together weekends in various downtown restaurants which quickly spilled into the annual Youngstown Jazz Fest. When Claire left her position, I began to work with the new hire and representatives from YSU and the Visitors Bureau to broaden the show’s scope. I was Blessed to Oversee Production from 2010-13. This provided two wonderful advantages for which I remain grateful.

1)  Through Corporate and Community Sponsorship, we were able to secure a better rate for All of the Performers. Previously, the “Baby Bands” received $0.00 “for exposure,” which I always thought was a crock after doing my fair share of them. The more notable bands were paid between $250-$400 for a 45 minute set. But with 5 to 6 members…?

What I was blessed to do was raise that rate to $850 per band and then create a “Pre Fest Night” at a Downtown Venue the night before where the “Baby Bands” were paid for their exposure and one of the notables headlined the evening! This created Synergy and Excitement for the Entire Weekend. It also created greater degrees of acknowledgement from the local artists, who all recognized that our team was committed to paying them more respectfully.

2)  As Producer, I Was Able to Strategically place SounDoctrine Immediately Before the Headliner. This meant:

a) More Time on Stage

b) Our Set Would Be Seen by those who may have arrived late

c) The Prime Opportunity to be Associated With (and often acknowledged by) The Headliner who usually arrived during the first portion of our set

Our resume now includes us opening for jazz legends, Spyro Gyra, Pieces Of A Dream and Grammy Winner Kirk Whalum among others, many of which we are blessed to remain in close contact with.

To ensure our momentum, we also created a monthly “Second Sundays” event to keep the jazz vibe alive Downtown, which ran until 2015, which featured regional artists and also gave our band another outlet for presenting new material. We were blessed to partner with our local Chick fil-A franchise to make this a spectacular event.

This past March, I was blessed to produce the very successful “Meet Me At The Cross” Good Friday Event at the Covelli Center in Downtown Youngstown, which by God’s grace was my largest feat to date. We are currently making plans for 2018.

Through this process, I have learned all of the consociate aspects of “Putting On a Show” faster than if I had just remained in the Drum Chair, showing up for Sound Check. Needing to simultaneously wear the multifaceted hats of Technician, Promoter, Marketer, Fund Raiser, Corporate Solicitor, Stage Direction and grasping what it means to dialogue about City Ordinances, Liability Insurance, Unions and how to navigate the various insecure/angry/weird personalities you often encounter in a 20 hour day without losing your cool – while retaining the stamina to play your set, has wholly strengthened me and has helped me to make better decisions in my career.

Production is extremely hard work. “Game Day” will Make You or Crush You!! There are No Gray Areas. One Day I will tell you about the time I almost went to jail hours before I was to go on stage…

I’m forever grateful for an amazing team I can call at a moment’s notice when it’s time to do it again! Michaela Write, Orlando & Dana Watson, Lori B, Phil The Beat & Rosalyn Moore, Felicia (FiFi) Fuller, Jerry & Bea Thjompson, Demetrius Allen, Isaiah Rowe, Dan Glass, Shaun Shaulis and the silent Nia Brown. Y’all Know None of this could’ve been done without you!

BE The Producer!

 

I was listening to Herbie Hancock‘s “Mr. Hands” on Vinyl while composing this.

 

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BE The Booking Agent!

concert audienceSince September is a Traditional Educational Month, I Will Spend it with You by Sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. 

Being an EntreMusician comprises being adept at all of the functions of an Artist’s Career. Managing all the aspects of your own career can be its own unsettling balancing act. However, when you’ve become adept at walking atop your own tightrope, you might find it profitable to help someone else gain stability. 

It’s Common Practice for any Musician to refer another band for a gig they aren’t able to do. The second step is becoming noted for intentionally hooking up other talent for an event or venue and receiving a reasonable fee for doing so. 

For a few years now, since my days as producer of the event formally known as the Youngstown Jazz Fest, I have been able to align various artists with a variety of regional events. Both parties are aware that I represent the Band/Singer/Musician as an agent exclusive to that performance.  

I charge an extremely affordable rate, based upon the amount of work I need to do – and I keep it very basic. This fee is ALWAYS Collected from the Venue and Never from the Artist. I am doing them both a favor, but the advantage is Always Towards My Fellow EntreMusician. 

I Only Recommend bands I KNOW are completely dependable with a Killer Show to Event Promoters that I KNOW will Treat Them Right and Will Pay. If I am Not Confident of Either of these Attributes, I don’t get involved.  

I Send an Agreement on Behalf of the Performer, Collect the Non-Refundable Deposit and Secure the Date. I don’t get mired into the tiny details letting the bandleader and venue owner customize the event. I Am Not the Band’s Manager and I Never Insert Myself into that Role. 

I’ve had only 100% Satisfaction Rate so far for these “Favors.” The best thing is I Don’t have to be there on the night of the event, unless I want to. I Invest My Time in Concentrating on My Own Production and/or Performance! 

Please Note: Some of the Larger Music Business Capitals have State Laws which govern and license the activities of Booking Agents. Make Certain You Are Knowledgeable of and In Compliance with any applicable situation!

Be The Booking Agent!

I was Listening to Chuck Mangione‘s “Live AT The Hollywood Bowl” on Vinyl while posting this…

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

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There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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