Category Archives: Networking

3 Key Moves to Advance Your Life

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Incremental Growth should be the Motivation of Every EntreMusician. At the Forefront of Advancing Our Careers, Creativity, Musicianship & Art must be the Persistent Improvement of Our Lives. Continual Habits like Prayer, Mantras, Devotions and/or Meditation are Vital to Cleansing the Spiritual Self to Prepare Us for Our Day, Week or Projects, but it’s Equally Important to Remember that What We Do for Others contain holistic benefits that create remarkable synergy in our larger context.
Overtime, I Have Learned Three Principal Moves I Now Employ Daily to Advance My Life.
1) Engage.
We Live in World Where Engagement is defined as trading Brownie Recipes with a Facebook Friend from Sweden while ignoring the person sitting next to us on our Bus, Uber or other Mass Transit Commute. We Almost Never Speak to Others on Elevators, Preferring to Stare at the Floor below or Numbers above. TV Shows & Magazines we’d never view at home suddenly become more interesting than talking to the Totally Tattooed Girl in the Dentist’s Waiting Room. Unfortunately, Families the World Over Prefer their Phones to Genuine, Transparent Face Time with Each Other.
Be The One who Breaks the Mold. Create and a Entirely New Social Media. TALK To Someone. Extend Your Hand. Smile! Make Eye Contact. Seek Out Someone who doesn’t Look, Smell, Act or Think Like You! Agree to Disagree if it should come to that, but at least Try to See Life from Someone’s Else’s Perspective even if You Choose Not to Adopt It!
2) Encourage.
We All Know Someone who Needs Encouragement. An easy way to prove this is to Check & See if that Person is Breathing! If they are, Affirm Them! Give a Compliment. Notice Something About Someone and Verbally Admire that Characteristic or Trait. Go to Someone who has expressed Self Esteem Deficiencies in their Non Verbal Communication and Weigh Them Down with Confidence and Inspiration. Befriend the Friendless and Help Bear the Load of the Distressed. In Time, the Entire Organization, Situation & Atmosphere is Strong & Electric with Motivation.
To Quote the late Maya Angelou, ” People Will Forget What You Said, People will Forget what you did but People will Never Forget how You Made Them Feel.”
3) Empower.
To Equip & Commission Another is a Selfless Power that Ignites a Life & Changes Destinies. Sincerely Entrusting Another with Important, Sensitive Work Creates Character & Conviction. Empowerment is More Potent than Delegation. It’s Properly Training Someone to Fish, to Become Self Sufficient and Liberates Him/Her to Build Themselves. Empowerment is identical to Giving Your 15 Year Old Daughter the keys to the Car and Climbing into the Passenger Seat (something I’ve done three times now!) Being Nervous Without Showing it, Pressing Hard on the Imaginary Brake, while Impacting an Assertive Growth within them Transforms You Both! Empower Someone! Change a Life!
To Engage, Encourage & Empower is My Life’s Mission and Daily Intention.
It’s also the predominant goal of TheEntreMusician.com.
Come Join Us!
I was Remembering the Fabulous Music of George Howard and Revisiting His Marvelous Debut, “Asphalt Gardens” on Vinyl while posting this blog. 
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Always In Review (Get Some AIR!)

Before Diving into This Week’s Topic, I’d like to bestow honor to the legacy of Premiere Vocalist Al Jarreau, a True Original who Forged and eventually Owned a Style Unique to Him which can never be completely copied (though some have tried). Although he did not invent the art of “Scatting,” framed masterfully by the great Ella Fitzgerald, Cab Calloway, Scatman Crothers and others from the 1940-50’s era, Jarreau’s multilayered contemporary approach expanded the technique beyond spectacle and made it simultaneously romantic, passionate, fun, serious, silly, thrilling and most of all, thoroughly engaging. I was 16 when I fell in love with the album “Breakin’ Away” and immediately had to go backward to find all I had missed. Going forward only increased my impenetrable appreciation for his incredible artistry. He Made Me Feel Like Family!

 

GET SOME AIR!!

Evaluation is the Kissing Cousin of Every Serious EntreMusician. The Tendency to “Go, Go, Go!” without creating scheduled moments to understand Where You’ve Been, How You Arrived There and Appraising Your Journey Before Planning Your Next Steps will Certainly Cripple Your Progress.

Unfortunately, I have Failed more in this area of my career than I care to count. Whenever I’d Abort the Importance of AIR (Always In Review!) I’ve Found Myself in Free Fall, Usually Having to Begin Again.

This Destructive Practice is Subtle & Quiet, because EM’s are generally programmed to Only Think Ahead and Develop a False Belief that hints toward the practices and habits which worked successfully for us in a particular season will continue to do so. We then default to a “Maintenance Mindset” rather than “Coordinated Calculation” which comprises both Assessment & Strategic Advancement.

Taking Into Account even the Tiny items like The Structure of Your Band, Your Present Personnel, Your Genre(s), The Venues You Always Play, Your Rehearsal Methods, to the larger Whys of How You Spend/Save/Invest Your Income, or When to Update Your Website, Change Your Merch Selection, or perhaps Your Growing Tendency to ‘Let Things Go’ that Should Be Addressed, or conversely Constantly Address Things that You Should Let Go without valuating Your Reasoning in each situation will leave festering teeth marks in an otherwise promising career.

The Solution to Terrible Tendency Rests in the Security of a Sound Team. Schedule Regular Spiritual/Philosophical/Theoretical Visits with Your Manager(s), Band Members, Attorney, Accountant, Advisers, Mentors and Other Trusted Family, Friends and Associates to Ask the Tough Questions, Review Your Successes & Failures and Discuss the BIG WHYs. You will find Essential Wisdom in Pausing to Learn from Your Past before Plowing Ahead. Only What Makes You YOU Need Remain. Destroy Everything Else!

Remember, Your Life & Career ALWAYS Comes Down To Your Core Purpose. Your Laser Like Focused Answer as to Exactly Why You Are an EntreMusician finds its Foundation in Continual Evaluation. Applying AIR Continually Keeps You Grounded & Flying concurrently!

Download My Free E-Book, “50 Engaging Ways to Transform Your Fans into Family” at TheEntreMusician.com and while there sign up for a More Great, Encouraging, Empowering & Engaging Experiences.

I Listened to Both War‘s “Deliver The Word” and Spyro Gyra‘s “Incognito” while composing this post.

 

 

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Always in Advance

Last Week We Discussed the Importance of Always Making All of Your Agreements with Promoters & Venue Owners In Writing. Today, I want to emphasize, Especially to Younger EntreMusicians the Seriousness of Always Getting PAID in Advance.

The First Step to Achieving this Objective Immediately after Negotiating a Fair Price (based upon Your Experience, Reputation & Sales) is to gently Reaffirm the Date Your Deposit is Due. Remember it’s Printed in the Agreement.

The Second Step Stipulates the Time Your Balance is Due. And It’s Always Prior to the Start of Your Performance. Sound Check is an Ideal Time. All the Equipment is out of the Van, You’re Plugged in and Properly Preparing, On Their Stage! There is No Argument or Sign of a Breach on Your Part – Now is the Perfect Time for Them to Complete Their End of the Deal. Specify This is You Somehow Failed to Reach a Prior Understanding, or if Mrs. Club Owner suddenly comes down with a case of ‘Forgetfulness.’ If Your Written Agreement is Clear & Concise, then Stand Your Ground and Refuse to Go On Until You’re Paid – but Leave Your Equipment Intact, Plugged In, On Their Stage.

If You are a Younger Performer, these types of Standoffs may seem Intimidating, Unnecessary and are Not Why You Got Into the Biz – Besides Your Older Cousin Bobby (who taught you how to play drums) is coming to tonight’s show, so You just wanna Play!

But Remember You Cannot Repossess a Performance…

If Mr. Promoter should Weasel Out of Any or All of Your Payment, That Incredible Sax Solo and Ultra-Phat Rhythm Section Cannot be Recalled or Resold (unless you’ve recorded the hit and plan on selling CDs, but I digress…) It’s Worth Everything to Wait Before Potentially Giving Your Show Away. Again, I’m Assuming You Already Have A Written Agreement in Place.

This is Not the Time to Begin a Whining or Screaming Session. Remain Professional.     Order Food from the Bar or Order Out. Chill Backstage and Wait Till the Hall Fills Up.         The Closer it gets to Showtime, the More You Will See the Balance Shift. Be Prepared to Hold Out Until the Money is In Your Hand. Then Go Out There and KILL!

For Many Years, I have Also Made it a Habit to Always Pay My Fellow Band Members in Advance. As a Bandleader, I Set a Precedent that Allows My Partners to Concentrate Only on the Music and Not On Whether They Will Hear A Sob Story from Me, Quite Possibly Blaming the Club Owner because I Did Not Do Due Diligence.

Headaches are not Something You Need on Game Day, So Prepare Accordingly.                 This Practice Not Only Increases Your Business Acumen, but Solidifies Your Stature among Your Musical Peers as a Serious Professional.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” at TheEntreMusician.com and Join the Conversation!

I Was Listening to Various Prince and The Time Prime Cuts on Vinyl while Writing this Blog

 

 

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The Mystery of Generosity

One of the Wisdom Proverbs says:

“The Generous Person Prospers, The One Who Waters Will also be Watered.”

It’s An Incredible Statement for Every EntreMusician to Abide By as Most of Us Spend Many of Our Waking Moments Looking for Opportunities that Will Benefit US and Precious Few Searching Out Occasions to Benefit OTHERS.

If We Happen Upon the Good Fortune of a Great Promoter, Venue, Festival or Other Profitable Enterprises which Provide Advantage, Progress or Achievement in Our Own Careers, We Would Do Well in Seeking Such Favor on Artists, Musicians and Entertainers who would Never have the chance to Showcase Their Talents, Unless We Hold the Door Open for Them – Especially those Further Down the Totem Pole of Experience (Your Obviously Trusting that They Possess the Professionalism and Discipline to Handle the Gig!)

The Gift of What Comes To and Happens In You Is Immeasurable, the Wider You Open Your Heart. It Seems as If Platforms You Were Previously Denied Access To Suddenly Avail and Fees You’d Never Imagine Commanding Become Yours, with Less Effort on Your Part, Because You’ve Ignited the Miracle Circle of Blessings.

Of Course this Process Works Personally. I Must Confess that there was a Season in My Life Where I Held Tight to a Scarcity Mentality. When I Would Give, It Naturally Meant I Had LESS. So I Hoarded! When I Encountered a Disheveled Person at an Intersection, Holding Up a Cardboard Sign, I Rationalized 10 Million Hypotheticals as to How & Why They Ended Up in That Position OR That They Were Only Conning Me Out of My Few Wrinkled Dollars Tucked Away in My Ashtray. This Helped Me Justify Looking Away – and – Driving Away…

Thank God I Have Come to Learn an Abundance Mentality which Assures Me that Giving Really Means Planting! There’s Always ‘More‘ and at Some Point, in Some Scenario, My Seed Will Harvest and I Will Receive Exactly What I Need.

Try It!

Open A Door. Create An Opportunity. Give and Notice All that Happens.

You Become the Beneficiary of Bountiful Blessings, the Recipient of Joyous Transformation You Would’ve Never Imagine or Appreciated if You’d Remained All To Yourself.

 

Interestingly, I Was Not Listening to Any Music as I Wrote This Post…

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When It’s Finally Time to Give Up On Your Dream…

Americans this week Celebrated the Life & Legacy of Dr. Martin Luther King, Jr as a National Holiday. What is most intriguing about His Story is the Sacrifice He was Willing to Pay for the Manifestation of his Ideals, which ultimately and tragically outlives him.

Our Country, the luminous recipients of this Young Man’s Exalted Dream, in spite of the Current Political Turmoil and Present Challenges Cannot Deny an Improved America and the Monumental Gains we have made since the late 1950’s. Because of Dr. King’s Willingness to become the Spokesperson for Righteousness, Equality & Justice amid Bigotry, Racism & Violence, You and I Enjoy Opportunities our Grandparents Never Imagined, irregardless of Race, Color & Creed.

As EntreMusicians who Continually Vacillate between Quitting Our Craft and Staying the Course, we can absorb volumes from this Impartial Pioneer, who Did Not Refuse Jail, Beatings, Water Hoses, Police Dogs, Betrayal, FBI Surveillance and Increasingly Unabashed Hatred with Every Victory He Managed to Secure!

Step by Step, Song by Song, Project to Project we Advance Onward toward Our Personal & Professional Initiatives. Failure is Certain. Setbacks are Assured. Lack Of Resources, Lack of Respect, Closed Doors, Missed Opportunities, Miscalculations and Outright Bone Headed Mistakes Line the Pavement of Our  Desolate Journey. Instances of Having to Begin Again and Again Evolve into recurring Nightmares that take us to the Very Edge of Who We Are.

But We Can Not Quit. We Must Not Give Up. There’s No Towel to Throw. There’s No Plan B.

It’s Not Time Yet!

They Will Say You’re Too Old, Too Poor, Too Slow, Too Fast, Over Qualified, Under Qualified, Too Fat, Too Thin, Too Dark, Too Pale, Unreasonable, Illogical, Crazy, Stupid and Toss More than Cursed Words and Tomatoes at You!

Keep Playing, Keep Planning, Keep Dreaming, Keep Climbing, Keep Pursuing, Keep Writing, Keep Singing, Keep Hoping, Keep Believing.

You Might Be Able to Quit When You’re Dead! When Your Heart Stops Beating, Your Brainwaves Cease and Your Lungs fail to Breathe. Then Maybe, Just Maybe, right after You’re Buried and Your Family is Scrambling Toward the Mashed Potatoes should you think about Laying Your Precious Dream Aside…

Because maybe, perhaps, by chance, possibly somewhere along the way you’ve Inspired Someone to Pick Up The Torch and Fan the Flame of Creativity that Ignites the Next Generation to Pursue the Promise of Music, of Joy, of Celebration of True Spirit, Of Heart, Of Peace and, Of Love…which Never Dies

Never.

 

While Composing this blog entry, I was listening to Stevie Wonder’s “Happy Birthday” which help galvanize the country to compel President Ronald Reagan to sign the bill that made MLK Day a National Holiday in November, 1983.

What Do You Want Your Song To Do???

 

 

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12 Tools You Absolutely Need to Prepare for A Wildly Successful Year

  1. A Reasonably Healthy Body, Mind & Spirit
  2. A Brain adept at Creative & Critical Thinking
  3. One Brilliant Idea
  4. The Ability to Prioritize, Plan & Organize
  5. A Mailing Address
  6. A Table
  7. A Chair
  8. A Smartphone
  9. Access to WiFi
  10. An Encouraging Friend for the Tough Times
  11. Humility
  12. Hardcore Perseverance

Now Let’s Go Get It!!!!

…I was listening to The Crusaders‘ “Chain Reaction” (again) on vinyl while composing this

Happy Birthday, Tejai!

 

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The Twin Towers of Truth & Trust

Unfortunately, our Country and the World has recently had to endure the commemoration of the 15th Acknowledgement of the Atrocities which occurred on September 11th. Our Hearts continue to go out to the many families who’ve had to be reminded yet again – and embrace the pain of their magnificent losses.

Perhaps like You, Lori & I watched a significant number of documentaries that retold stories of Bravery, Heroism & Self Sacrifice in various moments of crisis. Interwoven within these tales were also a growing analysis of Skepticism, Controversy & Conspiracy which explain that we do not have All the Facts, nor have we indeed been told the Entire Truth concerning this Incredible Tragedy.

Amidst the Irony of these Painful Ceremonies is the blatant, crude and destructive political campaign season we find ourselves in, where it seems that the Twin Towers of Truth & Trust have likewise been destroyed, long before a plane – or a missile – crashed into the World Trade Center.

If We are forced to Choose, for the Highest Office in our Nation, between the One Who Lies the Least, it’s no wonder why America suffers from a Deficit of Reliability Worldwide- If & When Our Government Leaders, Present & Future are Unwilling to Stand On and Speak The Truth, then it’s clear why it may take decades, or longer, to rebuild the Tower of Trust.

Furthermore, if we as individuals find it difficult to Speak Truthfully, In Love, to our neighbors, next door, at work, in church, at the mall and/or online, we emaciate the right to accuse any leader of decimating the public trust.

Truth & Trust are Towers We Must Build Together.

 

I was listening to no music while writing this blog.

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Three Tiny Steps on The Tightrope of Time & Money

Everyone is Well Aware of the Two Most Important Commodities on Planet Earth.

Time & Money.

Both Can Be Wasted, Saved, Spent or Invested. Used Wisely, Each Possesses the Power to Obtain Greater Assets & Privileges and/or Provide Basic or More Luxurious Needs to the Few or Many. Frequently, Both Are Traded for the Other and Wisdom is Tested in How Well One Uses or Abuses Them.

EntreMusicians at Every Level Seem to be in Short Supply of Either. Walking The Narrow Tightrope of How to Utilize the Best of Both Pay Huge Dividends and Multiplies Our Successes Exponentially.

Although I Have Not Included any Hard Core Solutions to Our Conundrum, I have listed Three Tiny Scenarios that I have personally walked through in the hopes that they Motivate You to Think Through the Issues Before You Spend (Or Waste) Either Valuable Resource.

1) Music Lessons. Admittedly, I am the Worse Drummer I Know. Many Also Know This and Would Agree! I Hated Taking Drum Lessons in my youth and Now I’m Paying for My Embarrassment, When I Should’ve Paid for The Lessons…

I am a Far Better Songwriter & Producer, for which I also Didn’t Take Lessons, but Spent a Million Hours Developing My Craft, Buying & Blowing Up Gear and Listening, Listening, Listening to My Favorite Artists to Learn (read steal) Ideas from…Although there are Countless Conferences, Workshops & Seminars I could have shelled out for, which Others Attend & Swear by, I Believe My Time in the Basement was the Better Investment.

2) Buying Studio Time or Building Your Own Space. Purchasing Studio Time at a Reputable Place with a Knowledgeable Engineer is a Dream – When You Know Exactly What You Want, Have Thoroughly Prepared Your Music & Practiced Like Crazy! If None of Those Things Are in Place, You Might As Well Set Fire to Your Hard Earned Cash Right Doggone Now!

There are a few Compassionate Engineers and they usually have Small Digital Clocks next to their boards. If You See a Huge Round Audible Ticking Monster Hanging on the Wall Behind Their Chair and Two More in the Booth with a Blinking Count Down Mechanism, You had Better Gone to the ATM! If they happen to Hate Your Music, Well The Clock Theory Goes Out The Window with You & the Rest of Your Gear!

I’ve been Beyond Fortunate to Own several Tascam 4 & 8 Track Cassette Recorders in the Medieval Days of Home Recording, as well as Collaborating with Like Minded Musicians & Studio Owner/Engineers who were on their own quests to Learn & Grow. This saved Valuable Time and The Only Money Spent was on Better Gear (more on that soon).

3) Do I Really Need A Manager? No. Yes & No.

If You are Just Beginning, Embrace EntreMusicianship for All It’s Worth and Invest Your Time Learning Every Single Aspect of Managing You, Your Schedule, Your Band, Their Schedules. Make Every Phone Call. Send (and respond to) Every Text & Email. Learn Your Market and Learn How to Say “No Thank You!” when that Promised Exposure Only Benefits the Promoter/Club Owner. Become an Expert Negotiator!

As Your Band & Brand Grows, Spend the 5 to 8% on Loyal, albeit Inexperienced Managers willing to devote themselves exclusively to You and will work with you to decrease Your Blind Spots and Actually Help You Build Your Artistic Acumen. Professional Managers will definitely be worth the 10 to 15% but You Must Also Be Worth It To Them and the Way You Know That is NOT In The Way They Woo YOU, but what they have Proven to Have Done for Others! Still, You Should be Concerned about their Exclusivity to You and Not just another of the 16 acts on their agency roster.

The Most Efficient Way to Invest Time & Money at the Outset of Your Career is to Build A Team. This Includes An Attorney, An Accountant, A Social Media Director/Publicist and Your Own Hand Picked Manager/Booking Agent. Interview Each Carefully, Have A Ton Of Meetings, Individually & Collectively (Yes You May Have to Pay for Their Time). Make Sure They Understand Your Vision, Principles & Goals (Make Sure You Understand Them Too!), Iron Out Percentages on the Front End, with an Optional Earnings Elevator (i.e., The More You Earn Over Time as a Result of Everyone’s Efforts, Their Percentages Also Increase).

I Confess with Joy that this has been the Single Most Efficient Decision, which has helped me to endure even during the dark times or when SounDoctrine is Not on Stage or in the Studio. A Team helps Weather the Storms, Keeps The Vision Alive & Encourages You To Advance Ahead.

We’ll Discuss Three More Next Steps Next Week. Thanks for Taking the Time to Read This Blog! I Was Listening to The Crusaders’ “Images” on Vinyl while Writing & Posting here!

 

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Four Ways I Fall Into Autumn

“Bah Dee Yah, Say Do You Remember? Bah Dee Yah Dee Yah Dee Yah!”

September!!(for those not familiar with the classic Earth Wind & Fire anthem)

Parents are Delighted, Students Dreadfully Curious and Employees Everywhere Assemble to Swap Vacation Stories and their Sandals for Sweaters. As Autumn Dawns, Everyone Seems to Settle into a Greater Degree of Normalcy which soon Make Us Long for Careless Summers Once More.

EntreMusicians prepare to hunker down in various Studio Configurations. Some to Create & Collaborate. Others to Re-Design or Re-Define their Marketing Strategies. Several Summer Tour Ensembles will Break Apart in A Blaze of Entropy – Mostly caused by Laundry Issues or An Undisciplined  Drummer Keeping Better Time with the Keyboardist’s Girlfriend than he did on Stage!

Either way, there’s a Rhythm to September that EntreMusicians can sequence into a funky pattern of productivity. If you’re anything like me, I’ve adopted these Intentional Habits (read obsessions) that help me settle into a Quiet, Music Filled Winter.

1) RESET My Ideal Week.  Two years Ago, I adopted My Virtual Mentor, Michael Hyatt‘s suggestion to give Every Day A Name and a Theme for Efficiency & Effectiveness – For Example: Thursdays are Music Day (and Date Night with Lori), Fridays are for Meetings, Wednesday is reserved for Deeper Personal Bible Study and So On.

Generally, Summer takes on certain nuances that make for a looser grid and although I maintain my themes, not everything is so locked in. When September comes, I fine tune and tweak so my Habit Monster is Happy with me Again!

2) REVIEW & REMOVE: Certain Social Friends. I began this habit about Three Years Ago. It’s Time Consuming to Try to Appear Omnipresent, so I whittled down my Social Existence to Only Three Platforms: Facebook, LinkedIn & Twitter. I then began looking at who I actually wished to engage with, who posted more interesting topics I would benefit from and those whom I could literally recommend to another EntreMusician or Creativewho might need their expertise. Again, during the summer, I tend to invite – or get invited to spaces without actually during the research to see if I (or they) need to be a connection. I never take it personal either way, I just Review, Decide & Remove if Applicable.

This Summer, I Did Something So Stupid, It Truly Fits in Items #1 & #2! I made a Promise to Periscope Daily at 8:30PM and found myself either in places not suitable for video or lacking any valuable content important enough to share! Well I’m Done with that nonsense and since Facebook Live is Already My Platform, There is No further Reason to Scope!

3) READ:

I Primarily Digest Business/Leadership Books, but in Autumn, I Get My Creativity back in Check by Reading Autobiographies. Here Are A Few I’m Taking Off the Shelf this Fall:

No, The Last Dude is Not A Musician, but My Eldest Daughter Tejai bought if for my 50th Birthday, So I Need to Check It Out!

4) REFRESH My Unfinished Compositions. I Listen to Absolutely Everything I have Not Released and Many I Have, just to see if there’s another angle or if it’s truly Crapazoid! (Especially the Unfinished/Unreleased Stuff). In fact, there are about 15 songs I have been breathing new life into which are about 30+ years old! They are getting off the hard drive and out of the Studio with Different Musicians, Vocalists and Arrangements! It does my heart good that they’ll soon hit the street. But then there are the others…

So This is The Way I Fall Back Into Autumn. I would Love to Hear How You Handle the Change of Pace…Post Them on My Facebook Page

I was listening to John Klemmer‘s “Finesse” on Vinyl while composing this. A Great Way to Melt into Autumn!

 

 

 

 

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Ask Yourself The Hard Question!

Let’s Pretend for A Moment…

Say You’ve Invented a Brand New Universal Tool. Its Purpose is to Be An Important, Indispensable Standard that People of All Races, Ethnicity and Cultures will Appreciate & Enjoy!

This Tool Can Be Used In Your Home, Business, Car, Place of Worship or On Your Mobile Device while You’re On The Go. You Know that People Are Going To Love & Appreciate It, Once they are Aware of its Availability  and Affordable Price.

You Own the Patent to this Tool and have Trademarked the Brand Name. Although You Do Not Own the Various Patents to the Equipment & Software You’ve used to Develop This Fantastic Gadget, You Have Patented  & Control the Unique Processes by which Your Tool is Designed & Manufactured. You Are Aware that a Few “knock-offs” may be developed overtime, but Your Methodology Ensures that You Will Become & Probably Remain a Market Leader.

The Next Step is to Partner with a Distributor who can Help Market, Promote and Get Your Tool into as Many Hands as Possible. You Make What You Feel is A  Great Deal with a Company with a Global Reach and Does Not Impede on Your Exclusive Rights & Control over the Manufacture of Your Magnificent Tool.

Overtime, You Notice that This Distributor’s Profits have begun to Eclipse Your Own. For Every $1000 You See, They have made $10,000 and in some cases and in a few regions much, much more, due to their ‘bundling’ of Your Tool with Lesser Quality Devices. Heck, They’ve even Developed a Subscription Model whereby the Customer is able to Use Your Tool As Many Times as They Wish, Without Even Purchasing It.

To Some Extent, You May Not Mind the Creativity of The Distributor’s Concept. After All, Your Tool is Available Everywhere & Absolutely Everyone is Using it and Appreciating its Functionality. Your Tool is a Bonafide Hit!

The Problem is You’re Not Getting Paid What You Know Your Tool is Worth – and – If It Were Not for Your Tool, The Distributor would Never, Ever See the profits they currently enjoy.

So, You Try to Re-Negotiate, Only to Discover that this Very Rich, Very Smart, Well Connected Distributor has successfully lobbied certain Members of Congress, The DOJ, Other Well Established Government Officials and even Similar Minded Partner Distributors to Enforce Laws & Practices that Keep the Big Bucks Rolling In for Them while You’re Left Counting Pennies.

However, Remember that because You Own the Patents, Trademark and the Manufactured Tool itself, which The Distributor Needs to Sustain their Business, You Have A  Crucial Decision to Make.

Would You:

A) Keep Things the Way They Are, Grateful That Your Tool Is A Worldwide Sensation, Even Though You’re Being Robbed Out of Fair Compensation?? (In Fact, You Are Planning to Make More, Perhaps Better Tools to Send Them to Rob You With)

Or…

B) Remove Yourself & Your Tool from The Agreement and Begin the Painstaking Process of Becoming a Niche Distributor where Less People May Be Aware of Your Tool, But You Earn Higher Profits with Each Sale? (the additional profit affords you greater opportunity to improve your marketing)

 

Obviously You Understand that I am Talking About Songwriters and Their Songs.

I Sincerely Desire for Every EntreMusician to Answer This Question Truthfully.

Before You Do, However: Check Out These Two Articles:

STREAMING NOW MAKES SONY $25 MILLION A WEEK

SIRIUS OWNER SAVAGES SPOTIFY BUSINESS MODEL

I Have Had Hundreds of Conversations with Artist/Musicians at All Levels and Each Answer Varies to the Point where I Needed to Simplify My Approach by Presenting a Different Business where the Creator & Manufacture Must Look At The Bottom Line to Determine Whether of Not He/She Could Remain In Business or Close Their Doors.

Music is Such An Emotional Tool that Fame Often Overshadows Fortune. An EntreMusician Can End Up Eating Bread Sandwiches while Everyone is Singing Their Songs… 

 

I wasn’t listening to any music while composing this blog post.

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