Category Archives: Music

The New & The Now…

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At the inception of every New Year, we inundate ourselves with Great Intentions, Good Resolutions & Groovy Planners designed to encourage us on toward Grand Achievements.

Furthermore, we tend to be fascinated by “The New!” 
A New Year!
A New Day!
A New Beginning!
A New Journey!
A New Song! 

and On & On We Go, Optimistically Chasing toward the Future, without pausing long enough to realize that Immediately after the Big Ball Dropped, It Instantly Became NOW! 

Now is Not As Sexy, Attractive or Magnetic as NewNow reminds us that we have to Get the Stuck Up Off Our Butts NOW and Continue the Hard Work in Front of Us! Finish that Song! Complete that Mix! Practice!!

Now demands that we stay the course, because Now is All We Know and Now is All We Have!

Work Toward the New. Dream About It. Pray Into It. Plan For It. But Remember, New Simultaneously Morphs Into Now Every Second of Every Day.

Still in a Crusaders Mode, I was listening to “The 2nd Crusade” while posting this.

Download My Free EBook “50 Engaging Ways to Transform your Fans into Family!”

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Forget The Critic!!

criticism

Firstly, A Blessed & Joyous Christmas to Each & All!

Last We were Together (I’ve missed a few weeks) we suggested that since Every EntreMusician’s True Motive is to Compose His or Her Song completely from their Heart, Essence & Truth, then they Must  Adopt the Initiative to Forget The Hit!

Hit Songs Come and Go. Standards Transcend Generations. Smokey Robinson’s Great-Great Grandchildren should never be poor!

Today, we set forth a necessary secondary principal that urges you to abandon relying on The Critic to either Define You or Dictate to You What You Should or Must Sound Like to “Make It.”

While Garnering Great Reviews for Your Latest Project has its merits and You’d certainly want to see Favorable Appraisals of Your Work, You Don’t Want to Lean on the Analyst’s Voice or Pen to Guide You! I Learned This the Hard Way – Actually In Reverse – When SounDoctrine’s “INSPIRE” CD accumulated a ton of Wonderful Reviews, but little to no sales…and the total truth is, I had paid for None of Them! Somehow in trying to build upon the foundation we’d created with “ENDURANCE” while expanding our ‘commercial appeal’ I completely lost track of the Goal for the Glory.

I Certainly am NOT Hating on the many gracious Reviewers out there. I once was a Critic for a Jazz eMagazine and was blessed to be able to recommend a number of truly great Indie Artists. I did it out of the love for the music and was always respectful to follow any injurious comments I might’ve had with a note of encouragement. It came to the point where I would not review any material I felt I could not be kind toward, which began to denote bias on my part, so I quit. Many Reviewers share this struggle.

Your Purpose as an Artist Must be Grounded in Understanding that You Most Certainly Will collect Brutal Criticism from those who Don’t Know You, Understand You or are totally Unable to Envision Your Platform and it’s OK. Your Music is NOT for Them!

At the heart of the Christmas Story is a King, born in a filthy manger, who while going about Doing Good was for most of His Life was despised, hated and ultimately murdered by the critics of His day, brought forth through His Resurrection the Greatest Gift the world could ever receive; Eternal Life!

So Go For It!

Get My Free E Book at www.theentremusician.com and Join the Conversation brewing for 2018!

I’ve been in an Azymuth mood again, so while writing & posting this, I’ve been dropping all of their albums on the turntable!

Check Out their cover of Marvin’s “What’s Goin On”

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

family

There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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Chase Away The Proverbial “They!”

crowdThey Say: “You’ll Never Make It in this Business” 

They Say: “You Need to Go to This School and have That Degree”

They Say: “Only 2% Succeed in Your Industry, So Don’t Bother”

They Say: “You Need The Right Connections”

They Say: “You Have to Dress Like This and Play Your Trumpet Like That or Forget It!” 

They Say: “No One Is Going to Appreciate Your Style of Music!”

They Say: “You Have No Right to Take That Position”

They Say: “You Don’t Deserve to Receive Those Accolades!”

They Say: “It Will Never Work!”

They Say: “Don’t Expect Much, So You Won’t Be Disappointed!”

Yes, They Say a lot of Discouraging, Mean & Nasty Things, often without trying to be Mean, Nasty or Discouraging.

Somehow They forget that the Celebrated Icons They Themselves Honor, Revere & Adore were Told the Very Same Things, Did Not Have the Right Connections, Money, Resources or Attend an Institution of Select Pedigree.

Icons are Pioneers whom Forge their Own Identities, Sounds, Art & Creativity onto the Global Landscape without Asking Permission or Seeking Solace in the Status Quo.

These Ambassadors of Innovation Shift the Platform of Public Paradigms into New Realities of Consciousness that Shape the Future and Transcend Life As We Currently Understand It.

With Constant Obstacle, Hurdles, Detours and Encumbrances at Every Level, Vanguards Chase Away the Proverbial They as These Climb Higher Toward Their Own Thrones, Created Just for Them.

Go and Do Likewise…

I Was Listening to YellowJackets “Shades” on Vinyl while composing this post.

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Your Year In Review…Today

EntreMusicians are Excellent Planners & Keen Executioners. We are Faithful at Follow Up and Process our Visions to the Nth Degree. We Face Forward and Effortlessly Advance to our Next Scheduled Items without Losing the Groove.

All Good, but…

EntreMusicians are also challenged with an Acute Inability to Pause and Review our Work. We fail to Properly Index our Calendars to Scrutinize our Previous Performances & Projects and Ascertain their Effectiveness.

While most of us maintain the habit of waiting until the Final Week of December to sit with our Old & Shiny New Planners, the Wiser Move is to Consistently Schedule Weekly, Monthly & Quarterly Reviews (the More Obsessive EMs Implement Dailies) to Appropriate Our Goals, Sharpening Our Saws as We Meticulously Slice Away.

As We Approach this Fifth Month of the Year (already!) let’s take a day or two to Glance Back at the Rear View to Make Sure We’re Not Adrift of the Course we launched in January.

 

I was listening to Herbie Hancock’s “Mr. Hands” on Vinyl while composing this blog.

 

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You & The SR Copyright

The Copyright in Sound Recording (SR) serves as a Blanket of Sorts for Your Created Work. And by ‘Work’ I mean Your Song, Poem, Speech, Rap, Spoken Word or Audio Book.

If Your Song is Original and You Created The Music, Lyrics, Melody, Arrangement AND Also Recorded these Elements, You are Eligible to File an SR which covers Your Song in Its Entirety, as opposed to having to separately file a Performance Arts (PA) to Cover the Music & Lyrics.

If You have Covered Someone Else’s song and Plan to Release It to the Public in some format, you’d do well to file for an SR copyright of Your Version beforehand. Just make sure you have appropriately secured licensing from the original copyright owner, either through Harry Fox or EZ Song Licensing.

The SR secures ownership of the fixed instrumentation and sounds irregardless of the Original  Author’s contribution to Music and/or Lyrics. I Just completed an SR for My Production of Eric Tyus‘ version of the Sounds of Blackness‘ classic”Everything Is Gonna Be Alright.”

These days it’s important for the EntreMusician to know the subtle nuances of the SR Copyright on their Original Work. This obviously includes Poets, Motivational Speakers, Preachers, Teachers, Rappers, etc., where so much of our public work is subject to being recorded, sampled, set to music, imported into video, remixed and released to Sound Cloud and Other Apps often without our knowledge.

If You were to Give a Speech or Recite Your Poetry on a College Campus or in front of an Audience and the University or Someone were to Record It on their System, Mobile or other device, that person (or the University) would be Entitled to Ownership through the Library of Congress by filing an SR unless Forbidden to do so by Prior Written Agreement. Undoubtedly, the same holds true for EntreMusicians at their Gigs and Concerts – which is why most people utter firm expletives when “NO RECORDING” signs are posted at Shows, but proceed to record anyway…

Both the Grateful Dead and Dave Matthews Band encouraged Mass Audience Recording & Reproduction of their Concerts and found them to be Excellent Promotional Tools which help Spread their Music like dandelions across a deserted field and many other artists followed suit, some opting to release their own “Official Bootlegs” to boost their fan base.

Plenty still choose to Protect the Dignity of their Live Presentations by Forbidding any Unauthorized Recording, Duplication and Sales of their Appearances in any form. But Everyone knows that Technology Stampedes Sacred Rights and bolsters the Mantra of Free Music for All! This has lead to Intense Conversation which suggests that the Ultimate Role of Copyright is Null & Void, since Everything Everywhere is Available to Everyone within a few clicks.

I Would Love to Know Your Opinion, Especially if You are a Content Creator of any Creative Classification. Are You of the Mindset that Your Conceptions should enjoy the Protection Copyright Provides or that from now on All things Should Be Out on Open Source?

Please Leave a Comment, I’d Love to Explore this Conversation Deeper. If You Have Not Already Done So, Download My Free E-Book, 50 Ways to Transform Your Fans into Family.” 

 

I Was Not Listening to Any Music while Composing & Posting This Piece, but all kinds of Random Songs are running through my head..

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12 Tools You Absolutely Need to Prepare for A Wildly Successful Year

  1. A Reasonably Healthy Body, Mind & Spirit
  2. A Brain adept at Creative & Critical Thinking
  3. One Brilliant Idea
  4. The Ability to Prioritize, Plan & Organize
  5. A Mailing Address
  6. A Table
  7. A Chair
  8. A Smartphone
  9. Access to WiFi
  10. An Encouraging Friend for the Tough Times
  11. Humility
  12. Hardcore Perseverance

Now Let’s Go Get It!!!!

…I was listening to The Crusaders‘ “Chain Reaction” (again) on vinyl while composing this

Happy Birthday, Tejai!

 

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7 Legendary Music Producers Who Continue to Teach Me Everything I Know…

With the untimely passing of Super Producer Kashif Saleem and the sudden sad news of Ultra-Compsoer Rod Temperton‘s death, I’ve been in Reflective Mode, remembering those who’ve most influenced me as a producer and in whose muse I most rely on when I am trying to make the best musical decision on a project.

As I explored my vast vinyl collection (one benefit of age), I began to notice a common theme among my favorites. For One, the Best Producers simply ‘stayed out of the way of the artist’ – even if they were the composer. Secondly, The Best are equally adept in multiple styles of music. I was often surprised to find their MusicPrints on a variety of different genre.

For that reason, I have NOT Included L.A. & Babyface or their predecessors Jimmy Jam & Terry Lewis or even Teddy Riley, all of whom I highly respect and admire. But these teams ushered in an era of the Superstar Producer whose stature overshadowed both The Song and The Artist. Additionally, although they worked with Musical Acts outside of their immediate genre, the production itself never ‘dissolved’ into the style they were attempting.

I also stayed away from My  Absolute Heroes, each now deceased George Duke, Maurice White & Prince.  Since Motown is it’s own genre, I left them out (for now, but look out for a future blog). And I Did Not The Master Maestro, Stevie Wonder for Extremely Obvious Reasons!

It is extremely difficult to present a “countdown” as if  One Producer is/was Better than the other, irregardless of the number of Grammys, Albums or Artists they produced. In fact, I’ve gone a little out of my way to honor several producers who are not necessarily ‘household names,’ but set standards of experimentation and truth many modern producers obey like the Ten Commandments.

So, Let’s Get Started:

My Personal Homage to Q is his ability to create an experience inside each song. He doesn’t look for the  easiest way to the bridge and allows a chorus to build until it percolates, all the while leaving room for God to walk in the room (his words).

I tried to utilize this approach on “Meant2B

My Personal Homage to Arif is Chaka‘s “What Cha Gonna Do For Me” album. It’s the Statement of the Century and clearly the reason she rose up the ranks from Funk Queen to True Diva. The Songs, The Musicians, The Arrangements, The Sound he created around her voice is probably the reason I most often seek female vocalists to sing my songs.

Nohoour” is such an example

  • Russ Titleman – Russ’ work is hidden in the liner notes of some of your favorite albums. From the first Graham Central Station disc to James Taylor, Eric Clapton and On & On, this Brother’s Production Chops are among the greatest chart toppers out there. His Productions are Clean, Crisp & Clear.

My Personal Homage to Russ is his total transparency in all of the work I have listened to. The Artist is center stage and Titleman simply gives them wings to fly and gets out of the way.

I learned this lesson on “Source

  • Tommy LiPuma – I was 17 when I opened up the First YellowJackets Album and discovered the Magic of Mr. LiPuma. This Man is the Definition of a Music Producer and Everyone from Barbara Streisand to George Benson has called upon him to make their projects soar.  Tommy’s projects sound like a Groove Machine inside a Butter Factory; Rich & Warm and Simultaneously Slick.

My Personal Homage to Mr. Lipuma is rooted in the Casino Lights Album, arguably one of the best Live Albums I own. The Set features the aforementioned YellowJackets, Al Jarreau, Randy Crawford, David Sanborn and Neil Larsen & Buzzy Feiten. The album did what a great production should and made me a fan of each artist!

I was pretending to be Tommy when I produced Eric Tyus’ “Stop On By

  • Jerry Wexler  – was slightly before my time of actually making music, but I can remember my ears glued to my step father’s stereo when Ray Charles, Wilson Pickett and Otis Redding was on. We ate Cornbread & Buttermilk in those days and that’s exactly what Wexler’s mixes sound like. Biscuits & Gravy, Hog Guts pouring right out of the speakers and onto the living room floor and when I got turned on to Led Zeppelin and Cream as a teenager, I KNEW those White Boys ate Cornbread too.

My Personal Homage to Mr. Wexler’s legacy is his commitment to Down Home SOUL, which is not a geographical location, but in the heart of True Musicians & Singers. Jerry Wexler Captured It and Archived It forever.

I attempted to do the same on “Blues Crossing” 

I began this post by noting the passing of Kashif and Rod Temperton. Both of these men’s music enveloped, encouraged and inspired my formative years. I am deeply indebted to Kashif by dissecting his eponymous debut and equally seductive”Send Me Your Love.” And You & I both know that Every Single R&B Slow Jam since 1977 follows the law laid down by Temperton’s “Always & Forever

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My 5 Favorite Spaces

This Week I’m Dropping Five of My Favorite Resources & Tools I Regularly Rely On to Bring both Efficiency & Effectiveness to My EntreMusicianship. Through Several Years of Honing Creative & Productive Habits, I’ve Found These Spaces Work Best for Me. Although I Am Sure You Have a Toolbox of Your Own, Here’s My Five Faves:

REASON 9

Although I Also Employ Sonar Platinum, Vegas Pro 11, Sound Forge Pro 10 & Acid Pro 7 (For their Amazing Beat Mapper!) as Needed,  Reason has Long been My First Choice for Writing & Production. Reason is Completely Customizable & Intuitive and I’ve Never had a Need Reason Could Not Handle. It’s Fast, Powerful & Practical!

HOOTSUITE

The Efficacious EntreMusician’s Social Media Presence Must Be As Concise as it is Impactful. Hootsuite Allows Me to Schedule & Post Across All Platforms & Groups Seemlessly. Although the Paid Version Allows Limitless Engagement On Each Stream, I Chose My Three Most Popular Spaces to Post to and allowed the rest to remain Peripheral. Thank God I Have Michaela on My Team to Keep Me Consistent!   (Follow, Friend & Connect!!)

EVERNOTE

I Admit to Being just a Toddler on Evernote. There’s So Much To Learn & Do on this thing!

I Use It to Write Lyrics, Record Thoughts, File Dreams, Keep Key Contacts, Doodle, Design and Shape Stuff! I Love It’s Flexibility & Availability, No Matter What Device I Reach For! There is Also A Paid Version for Power Users.

THE INDIE BIBLE

The Best Way To Describe How I Use Indie Bible is as a Networking Platform, which I don’t believe was David Wimble’s purpose when he created it. I’m Happy to Say I was One of His First Customers. IB’s Main Purpose is to be the Premier Place for Indie Bands & Artists to Find Gigs, Radio Stations & Other Outlets to Showcase their Music – and Trust Me, It is a Wealth of Information. The challenge SounDoctrine faces is that we are in such a Tiny Genre, there aren’t too many places for us to Upload Our Originalternativefunkjazzfusion!” 

But IB is packed so full of resources, we utilize the Information as a Springboard to Help Other EntreMusicians, Most of Whom Reciprocate which Turns It Into A Major “Win-Win”

THE BUZZ FACTOR

Another Ocean of Invaluable Information is Bob Baker, whom Every EntreMusician MUST Check Out. I Cut My Teeth on his Ideas, Advice and Non-Traditional Suggestions. Bob’s Guerrilla Music Marketing Handbook Should Be On Your Bookshelf and His Blog Will Provide You With The Nutrition You Need To Soldier On!

I Truly Hope You Could Benefit from The Spaces I spend The Most Time On & Offline. I’d Be Ecstatic to Know Where You Hang Out & What You Use to Get The Job Done! So Reach Out and Let Us Know!

I Was Listening to Russell Donnellon’s incredible “Since You Asked” while writing this entry!

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Ask Yourself The Hard Question!

Let’s Pretend for A Moment…

Say You’ve Invented a Brand New Universal Tool. Its Purpose is to Be An Important, Indispensable Standard that People of All Races, Ethnicity and Cultures will Appreciate & Enjoy!

This Tool Can Be Used In Your Home, Business, Car, Place of Worship or On Your Mobile Device while You’re On The Go. You Know that People Are Going To Love & Appreciate It, Once they are Aware of its Availability  and Affordable Price.

You Own the Patent to this Tool and have Trademarked the Brand Name. Although You Do Not Own the Various Patents to the Equipment & Software You’ve used to Develop This Fantastic Gadget, You Have Patented  & Control the Unique Processes by which Your Tool is Designed & Manufactured. You Are Aware that a Few “knock-offs” may be developed overtime, but Your Methodology Ensures that You Will Become & Probably Remain a Market Leader.

The Next Step is to Partner with a Distributor who can Help Market, Promote and Get Your Tool into as Many Hands as Possible. You Make What You Feel is A  Great Deal with a Company with a Global Reach and Does Not Impede on Your Exclusive Rights & Control over the Manufacture of Your Magnificent Tool.

Overtime, You Notice that This Distributor’s Profits have begun to Eclipse Your Own. For Every $1000 You See, They have made $10,000 and in some cases and in a few regions much, much more, due to their ‘bundling’ of Your Tool with Lesser Quality Devices. Heck, They’ve even Developed a Subscription Model whereby the Customer is able to Use Your Tool As Many Times as They Wish, Without Even Purchasing It.

To Some Extent, You May Not Mind the Creativity of The Distributor’s Concept. After All, Your Tool is Available Everywhere & Absolutely Everyone is Using it and Appreciating its Functionality. Your Tool is a Bonafide Hit!

The Problem is You’re Not Getting Paid What You Know Your Tool is Worth – and – If It Were Not for Your Tool, The Distributor would Never, Ever See the profits they currently enjoy.

So, You Try to Re-Negotiate, Only to Discover that this Very Rich, Very Smart, Well Connected Distributor has successfully lobbied certain Members of Congress, The DOJ, Other Well Established Government Officials and even Similar Minded Partner Distributors to Enforce Laws & Practices that Keep the Big Bucks Rolling In for Them while You’re Left Counting Pennies.

However, Remember that because You Own the Patents, Trademark and the Manufactured Tool itself, which The Distributor Needs to Sustain their Business, You Have A  Crucial Decision to Make.

Would You:

A) Keep Things the Way They Are, Grateful That Your Tool Is A Worldwide Sensation, Even Though You’re Being Robbed Out of Fair Compensation?? (In Fact, You Are Planning to Make More, Perhaps Better Tools to Send Them to Rob You With)

Or…

B) Remove Yourself & Your Tool from The Agreement and Begin the Painstaking Process of Becoming a Niche Distributor where Less People May Be Aware of Your Tool, But You Earn Higher Profits with Each Sale? (the additional profit affords you greater opportunity to improve your marketing)

 

Obviously You Understand that I am Talking About Songwriters and Their Songs.

I Sincerely Desire for Every EntreMusician to Answer This Question Truthfully.

Before You Do, However: Check Out These Two Articles:

STREAMING NOW MAKES SONY $25 MILLION A WEEK

SIRIUS OWNER SAVAGES SPOTIFY BUSINESS MODEL

I Have Had Hundreds of Conversations with Artist/Musicians at All Levels and Each Answer Varies to the Point where I Needed to Simplify My Approach by Presenting a Different Business where the Creator & Manufacture Must Look At The Bottom Line to Determine Whether of Not He/She Could Remain In Business or Close Their Doors.

Music is Such An Emotional Tool that Fame Often Overshadows Fortune. An EntreMusician Can End Up Eating Bread Sandwiches while Everyone is Singing Their Songs… 

 

I wasn’t listening to any music while composing this blog post.

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