Category Archives: Leadership

BE The Producer!

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Throughout this month, I’m sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. Last Week, I detailed the opportunities awaiting EMs who donned the Booking Agent Hat to represent other Singers/Bands/Artists in their areas. Today, we look into Being The Producer.

In a Tiny Region like Youngstown Ohio, there are very few outlets for Jazz Musicians. Many of Us Frequently Perform in Akron, Cleveland, Pittsburgh and further away, as my band SounDoctrine began to do early on to make a name for ourselves.

Around 2005 the City hired an Event Coordinator, Claire Maluso, to open up the Downtown Entertainment Corridor to other Genres which were traditionally dominated by Rock and College Bar Bands. Claire, an avid jazz lover, reached out to me as SounDoctrine was starting to build momentum due to our music airing on the Weather Channel during their famous jazz filled breaks.

We began to put together weekends in various downtown restaurants which quickly spilled into the annual Youngstown Jazz Fest. When Claire left her position, I began to work with the new hire and representatives from YSU and the Visitors Bureau to broaden the show’s scope. I was Blessed to Oversee Production from 2010-13. This provided two wonderful advantages for which I remain grateful.

1)  Through Corporate and Community Sponsorship, we were able to secure a better rate for All of the Performers. Previously, the “Baby Bands” received $0.00 “for exposure,” which I always thought was a crock after doing my fair share of them. The more notable bands were paid between $250-$400 for a 45 minute set. But with 5 to 6 members…?

What I was blessed to do was raise that rate to $850 per band and then create a “Pre Fest Night” at a Downtown Venue the night before where the “Baby Bands” were paid for their exposure and one of the notables headlined the evening! This created Synergy and Excitement for the Entire Weekend. It also created greater degrees of acknowledgement from the local artists, who all recognized that our team was committed to paying them more respectfully.

2)  As Producer, I Was Able to Strategically place SounDoctrine Immediately Before the Headliner. This meant:

a) More Time on Stage

b) Our Set Would Be Seen by those who may have arrived late

c) The Prime Opportunity to be Associated With (and often acknowledged by) The Headliner who usually arrived during the first portion of our set

Our resume now includes us opening for jazz legends, Spyro Gyra, Pieces Of A Dream and Grammy Winner Kirk Whalum among others, many of which we are blessed to remain in close contact with.

To ensure our momentum, we also created a monthly “Second Sundays” event to keep the jazz vibe alive Downtown, which ran until 2015, which featured regional artists and also gave our band another outlet for presenting new material. We were blessed to partner with our local Chick fil-A franchise to make this a spectacular event.

This past March, I was blessed to produce the very successful “Meet Me At The Cross” Good Friday Event at the Covelli Center in Downtown Youngstown, which by God’s grace was my largest feat to date. We are currently making plans for 2018.

Through this process, I have learned all of the consociate aspects of “Putting On a Show” faster than if I had just remained in the Drum Chair, showing up for Sound Check. Needing to simultaneously wear the multifaceted hats of Technician, Promoter, Marketer, Fund Raiser, Corporate Solicitor, Stage Direction and grasping what it means to dialogue about City Ordinances, Liability Insurance, Unions and how to navigate the various insecure/angry/weird personalities you often encounter in a 20 hour day without losing your cool – while retaining the stamina to play your set, has wholly strengthened me and has helped me to make better decisions in my career.

Production is extremely hard work. “Game Day” will Make You or Crush You!! There are No Gray Areas. One Day I will tell you about the time I almost went to jail hours before I was to go on stage…

I’m forever grateful for an amazing team I can call at a moment’s notice when it’s time to do it again! Michaela Write, Orlando & Dana Watson, Lori B, Phil The Beat & Rosalyn Moore, Felicia (FiFi) Fuller, Jerry & Bea Thjompson, Demetrius Allen, Isaiah Rowe, Dan Glass, Shaun Shaulis and the silent Nia Brown. Y’all Know None of this could’ve been done without you!

BE The Producer!

 

I was listening to Herbie Hancock‘s “Mr. Hands” on Vinyl while composing this.

 

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BE The Booking Agent!

concert audienceSince September is a Traditional Educational Month, I Will Spend it with You by Sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. 

Being an EntreMusician comprises being adept at all of the functions of an Artist’s Career. Managing all the aspects of your own career can be its own unsettling balancing act. However, when you’ve become adept at walking atop your own tightrope, you might find it profitable to help someone else gain stability. 

It’s Common Practice for any Musician to refer another band for a gig they aren’t able to do. The second step is becoming noted for intentionally hooking up other talent for an event or venue and receiving a reasonable fee for doing so. 

For a few years now, since my days as producer of the event formally known as the Youngstown Jazz Fest, I have been able to align various artists with a variety of regional events. Both parties are aware that I represent the Band/Singer/Musician as an agent exclusive to that performance.  

I charge an extremely affordable rate, based upon the amount of work I need to do – and I keep it very basic. This fee is ALWAYS Collected from the Venue and Never from the Artist. I am doing them both a favor, but the advantage is Always Towards My Fellow EntreMusician. 

I Only Recommend bands I KNOW are completely dependable with a Killer Show to Event Promoters that I KNOW will Treat Them Right and Will Pay. If I am Not Confident of Either of these Attributes, I don’t get involved.  

I Send an Agreement on Behalf of the Performer, Collect the Non-Refundable Deposit and Secure the Date. I don’t get mired into the tiny details letting the bandleader and venue owner customize the event. I Am Not the Band’s Manager and I Never Insert Myself into that Role. 

I’ve had only 100% Satisfaction Rate so far for these “Favors.” The best thing is I Don’t have to be there on the night of the event, unless I want to. I Invest My Time in Concentrating on My Own Production and/or Performance! 

Please Note: Some of the Larger Music Business Capitals have State Laws which govern and license the activities of Booking Agents. Make Certain You Are Knowledgeable of and In Compliance with any applicable situation!

Be The Booking Agent!

I was Listening to Chuck Mangione‘s “Live AT The Hollywood Bowl” on Vinyl while posting this…

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

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There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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The Four Hands of EntreMusicianal Networking

Mastering the Art of Consistent Networking is Foundational & Essential if we are to Succeed as EntreMusicians. Advancement eludes us when we consider ourselves islands and isolate ourselves from community. Albeit, We bear the bulk of the Responsibility for our Careers, True Achievement is Not Created in a Vacuum.

Many EntreMusicians swallow the Myth of the “Self Made Artist,” who Writes Everything, Arranges, Produces & Plays Everything, but never ascends from his/her basement studio because they’ve eschewed human social skills and ignore establishing relationships with other bands, artists and creatives.

Even Musicians who’ve been fortunate enough to secure management, booking or some significant ‘deal’ which somewhat sets them apart from their contemporaries, find they have a much rougher ride and eventually hit a wall because they have set themselves (or allowed others to place them) above or outside the Collective Visibility  of the Creative Culture. The Truth is that even at the Highest Level of Triumph, Connectivity Still Rules! So here are a Few Rules to Perfect the Practice of Networking at whatever Position You Currently Occupy.

1. Reach Out!

Take the Initiative to Find Other Artists of Like Mind/Spirit/Heart whether within your musical genre or not. Arrange a Coffee or Jam Session or Gig that’s Mutually Beneficial. Without Becoming a Pest, Be the One Calling, Texting or Messaging Periodically to Let Them Know You’re Interested in Them and What’s Happening in Their Career.

2. Give Out!

EntreMusicians are Extremely Generous. Any Valuable Information, Resources or Viable Practicality which can be freely offered, Give It! Go Out of Your Way, Be On the Look Out and Intentionally Create Opportunities to Be A Blessing to Another. Is there any Old Gear hanging around that you’ll likely never fire up again? Don’t Pawn It, Find an Up & Coming Hopeful and Give The Thing(s) Away!

3. Help Out!

Everyone Needs Help at Some Point in Time. EVERYONE! Even & Especially National Recording Artists. Find Out How You Can Assist – Yes You! Graham Cochrane, an Engineer/Producer I Follow & Highly Respect once said that every time he attends NAMM or some other Industry Function, he abstains from strolling up to higher profile Artists/Producers/DJs with Business Card & CDs in Hand, asking THEM to either Listen to His Stuff, Get Him a Deal or “Hook Him Up” in whatever way. Instead, He ASKS How HE Can HELP Them!!

Chances are They will be playing his City soon (he asks) and perhaps there may be some assistance they might need when they arrive and/or before they depart that he may be essential in accomplishing on their behalf. He Never asks for anything in return and Graham’s (and now my own) methodology is 85% More Effective that the ‘Star’ will remember His Name…There are a Million Ways to Help – Find Yours!

4. Throw Out!

Discard ALL Negative Motives, Attitudes, Thoughts, Words & Actions!* Live By The Mantra that You NEVER Compete, NEVER Compare & NEVER Criticize!**

Throw Out ALL Feelings of Envy & Pride! Concentrate on Doing Your Best Work and Find Ways to Assist Your Peers in Doing Theirs. Hold The Door Open and Help Balance The Ladder for Other, Again Expecting (And Not Asking For) Anything In Return! Overtime You Will See, by Osmosis, the Law of Sowing & Reaping bearing Fruit and Your Life & Career Blessed because You have Blessed So Many Others!

I would Love to Hear How You Utilize Networking in Your EntreMusicianal Pursuits and the Profound Results. Leave Your Comments Below.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” and Subscribe at TheEntreMusician.com for More Ways to Engage, Encourage & Empower Each Other!

 

I was listening to Spyro Gyra’s “Incognito” on Vinyl while writing this post.

* &** Quotes of Bishop David L. Thomas

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Use Frequent “F” Words Faithfully…

 

Today I am Incredibly Transparent with You.

I Trust You’ll Appreciate My Confessions.

Far Too Often, I become Extremely Discouraged as an EntreMusician. Especially in the Neighborhood of Lost Opportunities. If & When I Miss a Shot at an Important Gig, Submission, Audition or Project that would have either Paid Handsomely or led to an even Greater Opp, I get really bummed. Within the grueling peripherals of this past week, due to personal family woes, I’ve been ridiculously behind and absolutely unproductive – in every area! In fact, I had to rigorously talk myself out of an impulse buy of Izotope’s Music Production Bundle 2, credit card in hand, just to pacify myself (although Ozone 7 remains on My List)!

I find that If I do not get a handle on my thoughts, I can easily slide into a“Comparisonism & Lack Mentality” mode which are Detrimental to every Artist & Musician.

Exhaustive Concentration on the Equipment, Skills, Connections, Resources, Looks, ___________, ___________ I Don’t Own Quickly Deteriorates My Perspective on the Attributes I Do Possess and seriously hinders my Flow & Output.

But, When that Ugly Shadow begins to Overwhelm, I’ve Learned to Employ a Consistent Series of Well Placed “F” Words, Complete with Fiery Enunciation and Spit! This is what helped me put my credit card down…

Firstly, My Faith is Foundational.

Knowing that I am Forever Forgiven for Former & Future Failures by My God through His Son, Jesus Christ provides an Eternal Outlook and Completely Minimizes My Temporal Blunders. My Prayers, submitted to His Purpose & Plan for Me Settles My Calling and Seals My Destiny.

My Family, Beginning with My Adorable Wife of 22 Years and our Three Amazing Daughters are my Treasures in Life and Help Fasten My Focus on What Really Matters Most. Lori & I have walked Hand in Hand through Joy, Tears & Tough Terrain and grow more in love with each other and our journey with each passing hour. What Else Does a Brother Need?

I Have Absolutely Awesome Friends who although Few are Completely True. They Simultaneously Encourage & Challenge Me to Grow & Go Further than I could Imagine. Real Friends See Into You & See Through You. They are Bold Enough to Call Out the Occasional Foolishness and Call Forward the Authenticity Inside.

Finally, I’m Blessed with the Favor of Funk, for this is the Songwriter, Producer & Musician I Am!

Irregardless of the Genre! Being able to Swing “The One” either a millisecond Before or After the Top of the Measure Matters. Forging a humility to Stay in the Pocket although I’ve not honed the same severity of thrillingly Sick Tricks my counterparts have has kept me working, for which I am truly thankful – for just being able to be me!

Perhaps You Thought I was going to Litter This Post with “F” Bombs, which might release steam in a moment of crisis, but do nothing to sow gratitude into our spirits.

I Wish You Joy, Love, Peace, Harmony & Rhythms of Grace!

 

I Am Listening to Azymuth’s “Light As A Feather” On Vinyl while writing this post.

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It’s Still On You…

Sure, The Old Adage still rings true: “It’s Who You Know!”

Certainly it’s great to have an uncle who is one of three main limo drivers for the soon to be Sir Eric Clapton and/or a cousin who roadies for Chaka Khan when she’s on the West Coast or perhaps you live around the corner from Bob James, but once the Introductions draw to an end, it’s What You Know & How Well You Know It That Will Make or Break you.

Your Performance on Stage or in the Studio transcends any Professional Reference.

Your Professionalism in the most Stress Filled Situations Speak Louder than Any ‘Good Word’ Someone Puts in For You.

Your Character & Integrity Stands Taller than Your Résumé …in fact, Your Reputation Becomes Your Résumé

Your Choice to Integrate With Your Fellow Musicians and Play Your Lines Rather than the Role of the Superstar is What Gets You Called Back

Your Ability to Repeatedly “Bring It” On Demand Will Build a Far More Secure Stature Faster than Depending on Your Contact to Make a Connection.

No less than Quincy Jones quipped, “It’s Better that the Opportunity Never Come, than When It Does and You’re Not Prepared For It!”

So, It’s Cool, Go Ahead and Reach Out to Your Aunt Betty’s Friend of a Friend who golfs with Shawn Mendes, but at the End of the Day, It’s Still On You to Produce!

 

I was listening to Nathan East’s new “Reverence” on CD as I composed this Blog

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Your Year In Review…Today

EntreMusicians are Excellent Planners & Keen Executioners. We are Faithful at Follow Up and Process our Visions to the Nth Degree. We Face Forward and Effortlessly Advance to our Next Scheduled Items without Losing the Groove.

All Good, but…

EntreMusicians are also challenged with an Acute Inability to Pause and Review our Work. We fail to Properly Index our Calendars to Scrutinize our Previous Performances & Projects and Ascertain their Effectiveness.

While most of us maintain the habit of waiting until the Final Week of December to sit with our Old & Shiny New Planners, the Wiser Move is to Consistently Schedule Weekly, Monthly & Quarterly Reviews (the More Obsessive EMs Implement Dailies) to Appropriate Our Goals, Sharpening Our Saws as We Meticulously Slice Away.

As We Approach this Fifth Month of the Year (already!) let’s take a day or two to Glance Back at the Rear View to Make Sure We’re Not Adrift of the Course we launched in January.

 

I was listening to Herbie Hancock’s “Mr. Hands” on Vinyl while composing this blog.

 

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You & The SR Copyright

The Copyright in Sound Recording (SR) serves as a Blanket of Sorts for Your Created Work. And by ‘Work’ I mean Your Song, Poem, Speech, Rap, Spoken Word or Audio Book.

If Your Song is Original and You Created The Music, Lyrics, Melody, Arrangement AND Also Recorded these Elements, You are Eligible to File an SR which covers Your Song in Its Entirety, as opposed to having to separately file a Performance Arts (PA) to Cover the Music & Lyrics.

If You have Covered Someone Else’s song and Plan to Release It to the Public in some format, you’d do well to file for an SR copyright of Your Version beforehand. Just make sure you have appropriately secured licensing from the original copyright owner, either through Harry Fox or EZ Song Licensing.

The SR secures ownership of the fixed instrumentation and sounds irregardless of the Original  Author’s contribution to Music and/or Lyrics. I Just completed an SR for My Production of Eric Tyus‘ version of the Sounds of Blackness‘ classic”Everything Is Gonna Be Alright.”

These days it’s important for the EntreMusician to know the subtle nuances of the SR Copyright on their Original Work. This obviously includes Poets, Motivational Speakers, Preachers, Teachers, Rappers, etc., where so much of our public work is subject to being recorded, sampled, set to music, imported into video, remixed and released to Sound Cloud and Other Apps often without our knowledge.

If You were to Give a Speech or Recite Your Poetry on a College Campus or in front of an Audience and the University or Someone were to Record It on their System, Mobile or other device, that person (or the University) would be Entitled to Ownership through the Library of Congress by filing an SR unless Forbidden to do so by Prior Written Agreement. Undoubtedly, the same holds true for EntreMusicians at their Gigs and Concerts – which is why most people utter firm expletives when “NO RECORDING” signs are posted at Shows, but proceed to record anyway…

Both the Grateful Dead and Dave Matthews Band encouraged Mass Audience Recording & Reproduction of their Concerts and found them to be Excellent Promotional Tools which help Spread their Music like dandelions across a deserted field and many other artists followed suit, some opting to release their own “Official Bootlegs” to boost their fan base.

Plenty still choose to Protect the Dignity of their Live Presentations by Forbidding any Unauthorized Recording, Duplication and Sales of their Appearances in any form. But Everyone knows that Technology Stampedes Sacred Rights and bolsters the Mantra of Free Music for All! This has lead to Intense Conversation which suggests that the Ultimate Role of Copyright is Null & Void, since Everything Everywhere is Available to Everyone within a few clicks.

I Would Love to Know Your Opinion, Especially if You are a Content Creator of any Creative Classification. Are You of the Mindset that Your Conceptions should enjoy the Protection Copyright Provides or that from now on All things Should Be Out on Open Source?

Please Leave a Comment, I’d Love to Explore this Conversation Deeper. If You Have Not Already Done So, Download My Free E-Book, 50 Ways to Transform Your Fans into Family.” 

 

I Was Not Listening to Any Music while Composing & Posting This Piece, but all kinds of Random Songs are running through my head..

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Always In Review (Get Some AIR!)

Before Diving into This Week’s Topic, I’d like to bestow honor to the legacy of Premiere Vocalist Al Jarreau, a True Original who Forged and eventually Owned a Style Unique to Him which can never be completely copied (though some have tried). Although he did not invent the art of “Scatting,” framed masterfully by the great Ella Fitzgerald, Cab Calloway, Scatman Crothers and others from the 1940-50’s era, Jarreau’s multilayered contemporary approach expanded the technique beyond spectacle and made it simultaneously romantic, passionate, fun, serious, silly, thrilling and most of all, thoroughly engaging. I was 16 when I fell in love with the album “Breakin’ Away” and immediately had to go backward to find all I had missed. Going forward only increased my impenetrable appreciation for his incredible artistry. He Made Me Feel Like Family!

 

GET SOME AIR!!

Evaluation is the Kissing Cousin of Every Serious EntreMusician. The Tendency to “Go, Go, Go!” without creating scheduled moments to understand Where You’ve Been, How You Arrived There and Appraising Your Journey Before Planning Your Next Steps will Certainly Cripple Your Progress.

Unfortunately, I have Failed more in this area of my career than I care to count. Whenever I’d Abort the Importance of AIR (Always In Review!) I’ve Found Myself in Free Fall, Usually Having to Begin Again.

This Destructive Practice is Subtle & Quiet, because EM’s are generally programmed to Only Think Ahead and Develop a False Belief that hints toward the practices and habits which worked successfully for us in a particular season will continue to do so. We then default to a “Maintenance Mindset” rather than “Coordinated Calculation” which comprises both Assessment & Strategic Advancement.

Taking Into Account even the Tiny items like The Structure of Your Band, Your Present Personnel, Your Genre(s), The Venues You Always Play, Your Rehearsal Methods, to the larger Whys of How You Spend/Save/Invest Your Income, or When to Update Your Website, Change Your Merch Selection, or perhaps Your Growing Tendency to ‘Let Things Go’ that Should Be Addressed, or conversely Constantly Address Things that You Should Let Go without valuating Your Reasoning in each situation will leave festering teeth marks in an otherwise promising career.

The Solution to Terrible Tendency Rests in the Security of a Sound Team. Schedule Regular Spiritual/Philosophical/Theoretical Visits with Your Manager(s), Band Members, Attorney, Accountant, Advisers, Mentors and Other Trusted Family, Friends and Associates to Ask the Tough Questions, Review Your Successes & Failures and Discuss the BIG WHYs. You will find Essential Wisdom in Pausing to Learn from Your Past before Plowing Ahead. Only What Makes You YOU Need Remain. Destroy Everything Else!

Remember, Your Life & Career ALWAYS Comes Down To Your Core Purpose. Your Laser Like Focused Answer as to Exactly Why You Are an EntreMusician finds its Foundation in Continual Evaluation. Applying AIR Continually Keeps You Grounded & Flying concurrently!

Download My Free E-Book, “50 Engaging Ways to Transform Your Fans into Family” at TheEntreMusician.com and while there sign up for a More Great, Encouraging, Empowering & Engaging Experiences.

I Listened to Both War‘s “Deliver The Word” and Spyro Gyra‘s “Incognito” while composing this post.

 

 

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Always in Advance

Last Week We Discussed the Importance of Always Making All of Your Agreements with Promoters & Venue Owners In Writing. Today, I want to emphasize, Especially to Younger EntreMusicians the Seriousness of Always Getting PAID in Advance.

The First Step to Achieving this Objective Immediately after Negotiating a Fair Price (based upon Your Experience, Reputation & Sales) is to gently Reaffirm the Date Your Deposit is Due. Remember it’s Printed in the Agreement.

The Second Step Stipulates the Time Your Balance is Due. And It’s Always Prior to the Start of Your Performance. Sound Check is an Ideal Time. All the Equipment is out of the Van, You’re Plugged in and Properly Preparing, On Their Stage! There is No Argument or Sign of a Breach on Your Part – Now is the Perfect Time for Them to Complete Their End of the Deal. Specify This is You Somehow Failed to Reach a Prior Understanding, or if Mrs. Club Owner suddenly comes down with a case of ‘Forgetfulness.’ If Your Written Agreement is Clear & Concise, then Stand Your Ground and Refuse to Go On Until You’re Paid – but Leave Your Equipment Intact, Plugged In, On Their Stage.

If You are a Younger Performer, these types of Standoffs may seem Intimidating, Unnecessary and are Not Why You Got Into the Biz – Besides Your Older Cousin Bobby (who taught you how to play drums) is coming to tonight’s show, so You just wanna Play!

But Remember You Cannot Repossess a Performance…

If Mr. Promoter should Weasel Out of Any or All of Your Payment, That Incredible Sax Solo and Ultra-Phat Rhythm Section Cannot be Recalled or Resold (unless you’ve recorded the hit and plan on selling CDs, but I digress…) It’s Worth Everything to Wait Before Potentially Giving Your Show Away. Again, I’m Assuming You Already Have A Written Agreement in Place.

This is Not the Time to Begin a Whining or Screaming Session. Remain Professional.     Order Food from the Bar or Order Out. Chill Backstage and Wait Till the Hall Fills Up.         The Closer it gets to Showtime, the More You Will See the Balance Shift. Be Prepared to Hold Out Until the Money is In Your Hand. Then Go Out There and KILL!

For Many Years, I have Also Made it a Habit to Always Pay My Fellow Band Members in Advance. As a Bandleader, I Set a Precedent that Allows My Partners to Concentrate Only on the Music and Not On Whether They Will Hear A Sob Story from Me, Quite Possibly Blaming the Club Owner because I Did Not Do Due Diligence.

Headaches are not Something You Need on Game Day, So Prepare Accordingly.                 This Practice Not Only Increases Your Business Acumen, but Solidifies Your Stature among Your Musical Peers as a Serious Professional.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” at TheEntreMusician.com and Join the Conversation!

I Was Listening to Various Prince and The Time Prime Cuts on Vinyl while Writing this Blog

 

 

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