Category Archives: Leadership

18 Books Every EntreMusician Should Own

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Wisdom is the Ability to Discern Exactly What Needs to Be Said or Done When Called Upon to Do So. It is the Combination of Knowledge & Experience best learned from Your Own Mistakes and often from the similar Mistakes of Others who’ve traversed tumultuous terrain and Now Stand as Giants in their Industry. Every EntreMusician makes a Solid Effort to Build upon the Foundation laid and shared by those Within and Outside of the Music Industry. Not only is Knowledge Power, it is a Weapon of Advantage to Separate Your Artistry from the Myriad of Incredibly Talented Musicians Who Continue to Aimlessly Wander, Wondering Why their Gifts Aren’t Making Room for Them.

Below, I’ve listed 18 Challenging Books, in no particular order (except #18) which have become a part of my arsenal, including some new ones I’ve added to my toolbox. There are a few repeats from several years ago, but I kept them on the list to convey their timelessness. May they be an Encouragement to You as You Conquer 2018.

Please Note: I don’t receive any ‘Kickback’ or Endorsement Deal for Suggesting these Books. These are Books I Own.

1) Talent is Never Enough  / John Maxwell

I Am Beyond a Fan of John’s Extremely Practical Leadership Style. The Title is Self Explanatory and their is Plenty of Advice to Hone Your Skills and Put Your Talent to Work for You.

2) Boundaries / Dr. Henry Cloud

Knowing “When to Say When” to People, Projects & Particulars have been the saving grace of many Creatives who feel they should always give when they actually should “sow” and reap the benefits of balance! Dr. Cloud helps you learn how to say “No, Thank You” without Guilt or allowing others to Shame You.

3) Platform (Getting Noticed in a Noisy World) / Michael Hyatt

My Longtime Virtual Mentor, who’s podcasts kept me up nights dreaming and re-dreaming(!) scored big on the dawn of the Social Media Revolution we now take for granted with some amazing advice that only bears more fruit regardless of the upcoming Net Neutrality Wars. This is Advice You Need, whatever industry You’re In.

4) Thou Shalt Prosper  /  Rabbi Daniel Lapin

Debunking Stereotypical Myths on the Wealthy and Wealth Building and any ill conceived notions of a particular race or class of people is meticulously superintended by Rabbi Lapin. A Healthy Spiritual, Emotional & Psychological approach to Money is the Bedrock for EntreMusicians once they begin Earning a Living Through their Art.

5) How Music Works / David Byrne 

This Talking Head, Always Unconventional Explains in His Own Unique Way things EntreMusicians have Understood, But Somehow Could Not Put into Words

6) To Be Loved / Berry Gordy

One of My All Time Favorite “Go To” Autobiographies when I am Discouraged over this or that angle of my career. Mr. Gordy’s tenacious perseverance in the midst of overwhelming obstacles is often short sighted by the sheer number of enduring superstars he created and introduced to the world. His legacy continues to affect the way millions view popular music today.

7) The Seven Habits of Highly Effective People / Dr. Steven R. Covey

Unbreakable Laws which change EVERYTHING

8) Living Forward / Michael Hyatt & Daniel Harkavay

Because this Book is Co-Written by with Michael Hyatt, I added this, not wanting to repeat an author, but the lessons, principles and activities involved in this short evaluation, prompt you toward intentionality, avoiding the drift.

9) This Business of Music / M. William Krasilovsky & Sidney Shemel

The Industry Standard of the Music Business for EntreMusicians to even begin Developing a Clue of how not to get screwed…that bad

10) Streaming, Sharing, Stealing / Michael D Smith & Rahul Telang

As of this writing, I’m only into the third chapter, but have been recommending to all of my friends. I’m as excited about the possibilities these writers reveal as I was when The Future of Music was released back in 2005.

11) My Life With Earth, Wind & Fire / Maurice White

Few Bands have achieved True Super Stardom. E,W&F attained and in many ways exceeded what other groups believed were possible. They are a genre unto themselves with a brightly lit flame still glowing although Maurice departed this life in 2016. His story inspires, encourages and gnaws into the true grit needed to rise out of the deep south, into the celebrity of the Ramsey Lewis Trio and onto the Global Stage.

12) EntreLeadership / Dave Ramsey

You Guessed It. I Borrowed My Moniker from Dave’s phrase, which sets up some wonderful pillars onto which to build your dreams and become a leader in your genre. Extremely Forthright and Practical, this book makes you want to immediately put it down and get to work!

13) In A Pit With A Lion on A Snowy Day / Mark Batterson

As a Man of Faith, I’m Constantly on the Search for Material that Encourages My Spirit as I Encounter Challenges and Take Bolder Risks pouring into My Marriage, My Ministry and My Music. Mark’s Book is Just What The Doctor Ordered, Every Time You Find Yourself Standing on the Edge of a Big Idea! I will be reading his sequel “Chase The Lion” this year.

14) The Autobiography of Malcom X / Alex Haley

You Might Think this Insertion Strange and Out of Place, but if you believe in Growth, Evolving to Your Greater Self and Integrity to nth Degree of Whatever Perspective You Embrace, Then Looking Into Malcolm’s life will challenge you to the bone. You really Don’t Know Yourself, until You’re Forced to Be Introduced to the Real You. Malcolm’s Introduction cost him his life.

15) The Four Hour Workweek / Tim Ferriss

I’m due to listen to this Audiobook again this year, as I was blown away by Tim’s sheer unabridged approach to Life. Often Creatives are the ones most bound by regiments, habits and formulas (I know I am) – but to Live in a Way that Truly “Unties” You to Create, may seem zany at first, but thousands are doing it without missing a beat and seeing unsurpassed returns in the process.

16) Understanding Your Potential / Dr. Myles Munroe

When Lori, My Wife of 22 Years Gave Me This Book to Read when we were dating, I Knew She was the Woman for Me! The Late Dr. Munroe had a special way of Breaking Down our understanding our Purpose & Potential like few books I’ve ever read. This was the book that helped me quit my job and pursue music full time, warts and all….

17) Chaka! Through The Fire / Tonya Bolden & Chaka Khan 

Chaka’s voice has been the soundtrack of my childhood. She is our generation’s Sarah Vaughn, Billie Holiday & Ella Fitzgerald in One Woman. Her Story has all the channels of her voice, Soulful, Gritty, Sensual and Rapturous while Always Climbing Higher. You’ll Read This One Again and Again.

18) The Bible 

You Needn’t be a person of faith to learn incredible lessons from the lives of Noah, Abraham, Moses, David, The Apostles Peter & Paul and Jesus Christ. EntreMusicians can only grow and watch their lives be transformed beyond their imaginations as they discard what they may have heard or perceived and simply pick the thing up and digest it for themselves. An Excellent Read!

I was Listening to George Howard’s “A Nice Place To Be” on Vinyl while Composing this Post.

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The New & The Now…

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At the inception of every New Year, we inundate ourselves with Great Intentions, Good Resolutions & Groovy Planners designed to encourage us on toward Grand Achievements.

Furthermore, we tend to be fascinated by “The New!” 
A New Year!
A New Day!
A New Beginning!
A New Journey!
A New Song! 

and On & On We Go, Optimistically Chasing toward the Future, without pausing long enough to realize that Immediately after the Big Ball Dropped, It Instantly Became NOW! 

Now is Not As Sexy, Attractive or Magnetic as NewNow reminds us that we have to Get the Stuck Up Off Our Butts NOW and Continue the Hard Work in Front of Us! Finish that Song! Complete that Mix! Practice!!

Now demands that we stay the course, because Now is All We Know and Now is All We Have!

Work Toward the New. Dream About It. Pray Into It. Plan For It. But Remember, New Simultaneously Morphs Into Now Every Second of Every Day.

Still in a Crusaders Mode, I was listening to “The 2nd Crusade” while posting this.

Download My Free EBook “50 Engaging Ways to Transform your Fans into Family!”

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Forget The Misses!!

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At the time of this writing it’s safe to confess that I’ve blown it no less than 1752 times or more in 2017, with respect to my Personal, Professional and otherwise Preferential Decisions and there are still a few days left in this year! Obviously I am not proud of these missteps, which have hindered certain goals and advancement, yet I have long since Learned to Value the Lessons Every Blur & Blunder taught me. Each Chastisement has brought with it the understanding that I should not Extensively Linger on the Embarrassment, Shame or Guilt, but Appreciate the Gift of Another Opportunity to try again.

Once an Unexpected Bomb has Exploded, Our  very next moves as EntreMusicians should be to immediately Confess the Transgression(s), Ask Forgiveness, Seek Reconciliation and Move Forward, or more succinctly as Bishop David L. Thomas teaches, “When You Mess Up, Fess Up, then Get Up!”

Most Creatives, because we ‘feel’ so dynamically often experience difficulty overcoming our oversights. We tend to get stuck in the “shoulda, woulda, coulda’s” which further Delay Our Progress.

Mistakes & Miscalculations are Sure to Appear in the Upcoming Chapters of Our New Year, unless You are one of the New Robots being introduced into it. Unfortunately, a few of your Most Well Engineered Plans & Strategies May Not Perform as well as You’d Hoped, often Depending on Circumstances Outside of Your Control. Perhaps a Personal Misunderstanding Bangs a Huge Dent in an otherwise Vibrant Relationship, which as a result becomes irreparable. As long as You Know Deep Within Your Spirit that You were Not Malicious in Your Initiatives AND You have Taken the Sensitive, Appropriate Steps to try to Rebuild the Breach, albeit to no avail; You Must Move Along, Tears and All.

Remembering to Forget the Misses while Learning From Them is the Tightrope EMs are Destined to Walk. Don’t Get Stuck in the Mire. Make Adjustments. Tweak. Course Correct with Shoulders Back, Head Held High & Most Importantly, a Pure Heart. Once You’ve Sincerely Sought an Acquittal, Forgive Yourself!

A Wonderful Book, “Failing Forward” by esteemed Leadership Author, John Maxwell Goes Much Deeper and Helps the Healing! Enjoy!

I Wish You An Incredibly Prosperous, Blessed and Joyous New Year!

I was Listening to The Crusaders’ “Unsung Heroes” on Vinyl while writing this…

Grab a Copy of My Free E-Book “50 Engaging Ways to Transform Your Fans into Family” at  The EntreMusician.com

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30 Proven Psychological Prefixes for Producing Your 1st (or 1001st) Band

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EntreMusician’s Note: These Tips Apply ONLY to Producing Bands Other than You Own (which are fraught with their own set of zany fortuities!) Equally, This Advice May Not Work on Singers who happen to Be Solo Artists. Countless Articles have been written on Producing Up & Coming Divas; None of Which are in Agreement…These have been written to Prepare Yourself Adequately Before the Project Begins!

  1. Pray or Drink Heavily Beforehand (According to Your System of Faith)
  2. Only Talk to The Leader(s) of The Band to Decipher & Determine Goals 
  3. Do a Thorough Inventory of The Band’s Gear
  4. Know Your Own Gear Inside and Out
  5. Prepare a Flowchart of Microphones You’ll Need for the Sessions
  6. Own / Upgrade to The Most Quality Pre Amp You Can Afford
  7. Get a Non-Refundable Deposit
  8. Spend Several Days Listening to The Band’s Demos (If They Exist)
  9. See Them Perform Live
  10. Look For The Real Leader of The Band as You Witness Power Struggles
  11. Spend a Pre-Production Day Getting Great, Natural Drum Sounds
  12. Go Do Likewise with the Bassist
  13. Prepare Comprehensive Track Sheets for the Entire Session
  14. Determine the Emotional / Mental Stability of the Lead Singer and Massage It
  15. Review Your Written Production Agreement. Keep It Handy
  16. Never, Ever Use Cheap Chords
  17. Discover The Weakest Players (They’ll Be Easy To Spot Even Before Picking Up Their Axe) And Loudly Encourage Them in Front of the Others
  18. Rehearse The Band for Three Days to Get Sketch Recordings. Keep Them, You May Need to Use Them Later for Almost Anything…
  19. Help The Guitarist Decide Which Four (4) of the 27 Guitars Brought to the Session will Actually Be Necessary
  20. Create EQ & Compression Presets for Each Instrument & Vocalist
  21. Talk With The Real Band Leader and the Person You Originally Talked To and Make Sure The $$$ is Secure
  22. Learn Several Techniques that Keep Bass Players Calm and Apply Them Accordingly
  23. Vacuum Your Studio Before & After Each Session
  24. Do More Praying (or Drinking), but Not In Front of The Band
  25. Keep Your Harmonizer / Auto Tuner Ready and Active At All Times
  26. Discuss Music Theory Often with The Keyboardist in Front of the Drummer (It Makes Them Hyper Sensitive and they Play Better) 
  27. Make Sure Your Fire Extinguisher(s) Work
  28. Keep Your Hard Drives De-fragged and Uncluttered
  29. Hone Your Mediation Skills between the Real Leader and the Person You Originally Talked To When They Begin to Argue Over Absolutely Everything, Including Who Will Pay You
  30. Make Plenty of Back Ups

I was listening to “Underneath The Colours” by INXS on Vinyl while posting this 

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The ONE Thing…

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Much Love and Many Prayers to the Victims and Families who Lost Loved Ones in the Senseless Las Vegas Tragedy. My Heart Goes Out to All.

During September, we discussed Four Avenues EntreMusicians are able to Journey and Advance through simply by Applying Ourselves and Owning the Occasion. Just BE!

My Focus Today is to Zero In on the Truth that the Most Successful EMs, once Defining & Honing their Niche, Strengthen their Artistry by Building a Brand on One Singular Component. Just because we possess the capacity to perform 20 tasks simultaneously does not mean we should. Nor should we attempt to be known for more than One Great Consistency (think Michael Jordan in Pro Baseball), unless our Multifarious Talent IS The Brand (Think Prince).

Develop & Grow Your Specific with Eagle Eye Precision & Dedication as It will be that One Thing that People will Remember You for after you’ve left Our Planet. If for some reason folk should Remember You for Two or More Qualities, it’s most likely because they are corresponding, like “Husband & Father,” “Scientist & Researcher” or…”Multi-Instrumentalist.”

I Constantly Ask Myself if I Am a Composer // Music Producer // Drummer // Booking Agent // Manager // Actor // Event Coordinator // Publisher,  all the while maintaining my identity as Jesus Follower // Lori’s Husband // Father of Three Daughters // Pastor // Bible Teacher.

My Personal Identity aside, I Am Foremost a Music Producer. As an EntreMusician, this is the One Area I Continue to Maturate. Constantly Working with Extremely Talented Songwriters, Arrangers, Vocalists, Musicians, Artists, DJs, Engineers and Technicians Provide Me Exceptional Outlets to Experiment & Improve My Game. Interestingly, I Live & Think as a Music Producer in Every Area of My Life, especially as a Pastor – but that’s another blog…

What About You? What’s the ONE THING You Work At Harder than Any Other and Wouldn’t Mind Being Remembered For?

I was listening to Dave Grusin & Lee Ritenour‘s Exceptional “Harlequin” on Vinyl while composing this post.    

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BE The Publisher

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To Finalize Our Month of “BEING,” in which EntreMusicians can take advantage of a few of the Wonderful Opportunities which await those with Initiative, we’ll end September in a space that I cherish the most .

I have been passionate about Music Publishing since the eighth grade. I was the kid who read all of the liner notes on the album. I learned the Record Label Names, Executives, A&R Personnel, Where the Album was Recorded, Mixed, Mastered – Who the Engineers were, Producers, Arrangers, Session Players – Who the Songwriters were and then… Publishing? ASCAP, BMI, SESAC? What does this all mean?

I started reading. I went to the library and borrowed “Making It With Music” by Kenny Rogers and Len Epand. I didn’t return it. For the first time I heard and realized that the Song is the Most Important Instrument in Music and the Person(s) who Owned/Controlled the Song’s Publishing will be the Most Important Instrumentalist(s) overtime.

Upon further investigation, I found that the Term (Lifespan) of the Copyright lasts 70 years after the Death of the Composer(s) – or up to 120 years in certain situations.

Further along, I heard the incredible Horror Stories of the Thousands or more Songwriters who were completely skewered out of their Publishing Ownership, Royalties or Both, ignorantly traded for the Price of Fame, a Shiny Cadillac or even a House, while the Publisher went on to earn Millions. To add greater injury, I learned that although Tin Pan Alley may have started as a true collaboration between Songwriters & Publishers, many of the Corporate Conglomerates who Took Over Music and Earn The Most, by far, are Attorneys – some who can’t even whistle in key or snap their fingers on beat. Remember Paul McCartney of All People only recently began owning the rights to his music, having to BUY It Back!

I determined early on that more important than practicing my drums (which I do regret to some extent) that I would become a Student of Publishing, Start My Own Companies and Keep All that I could. I would Never, Ever sign away ALL of it, no matter how much moola I was offered, unless it was purchased outright. Overtime I saw how Technology alters the Art & Nuance of Publishing and that I Need to Pay Attention Often. It’s like being married!

Before I recommend that You BE Your Own Publisher (and I strongly suggest you do), I must admit that there are some very reputable publishers out there. All of them are Not Snakes, but You Need to Do Your Homework and Triple Check It Before Signing. Publishing is Extremely Difficult Work and since Your Territory IS The World, having a Strong Sub-Publisher Looking Out for Your International Affairs is Vital. Since Publishing can easily become a full time job, provided You’ve Got a few Songs shaking on Radio, TV and/or Film, You should Employ a Loyal, Committed Team who can Advise and Monitor the Very Best Deals for Your Career.

Remember, Your Number One Goal is to Help Your Song Continue Earning Money for You, Even Years After You Write/Release It. You Want Your Songs to Reap Royalties for Your Family and Your Estate when You Can No Longer Pick Up Your Drum Sticks. Publishing is a Space where “Exploitation” of Your Work is a Very Good Thing – So Having Multiple Artists in Multiple Genres Record Your Songs is a the Lifeblood of Your Team. Think PrinceStevie and for crying out loud, Think Diane Warren!

I’m blessed to be entrusted with publishing songs for several songwriters in my area. It’s a Trust that I Hold Sacred and Dear. I Preach Publishing and Make Sure They Know As Much as I Do about this Business and the Activity of their Music. Our Terms and Conditions are Beyond Fair, meant to Lease and Not Own, so that All Ownership and Control is safely reverted back to them. I haven’t made nearly as much in publishing as I’d like to – YET! But there’s always that Next Project, TV Commercial, Indie Film or Up & Coming Artist that keeps us Alert and Hustling!

Go and Do Likewise!

By The Way, If You Happen to be reading this Today, Thursday 9/28, Join Me with Trish Hennessey on Hybrid Jazz, where we will be discussing our Entire September “BE” Series and Celebrating the Humanitarian efforts of EntreMusicians in light of the recent Hurricanes! You can also Listen to the Archives!

I’ve been in an intense Azymuth mode lately. I’m listening to their “Outubro” on vinyl as I post this.

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BE The Producer!

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Throughout this month, I’m sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. Last Week, I detailed the opportunities awaiting EMs who donned the Booking Agent Hat to represent other Singers/Bands/Artists in their areas. Today, we look into Being The Producer.

In a Tiny Region like Youngstown Ohio, there are very few outlets for Jazz Musicians. Many of Us Frequently Perform in Akron, Cleveland, Pittsburgh and further away, as my band SounDoctrine began to do early on to make a name for ourselves.

Around 2005 the City hired an Event Coordinator, Claire Maluso, to open up the Downtown Entertainment Corridor to other Genres which were traditionally dominated by Rock and College Bar Bands. Claire, an avid jazz lover, reached out to me as SounDoctrine was starting to build momentum due to our music airing on the Weather Channel during their famous jazz filled breaks.

We began to put together weekends in various downtown restaurants which quickly spilled into the annual Youngstown Jazz Fest. When Claire left her position, I began to work with the new hire and representatives from YSU and the Visitors Bureau to broaden the show’s scope. I was Blessed to Oversee Production from 2010-13. This provided two wonderful advantages for which I remain grateful.

1)  Through Corporate and Community Sponsorship, we were able to secure a better rate for All of the Performers. Previously, the “Baby Bands” received $0.00 “for exposure,” which I always thought was a crock after doing my fair share of them. The more notable bands were paid between $250-$400 for a 45 minute set. But with 5 to 6 members…?

What I was blessed to do was raise that rate to $850 per band and then create a “Pre Fest Night” at a Downtown Venue the night before where the “Baby Bands” were paid for their exposure and one of the notables headlined the evening! This created Synergy and Excitement for the Entire Weekend. It also created greater degrees of acknowledgement from the local artists, who all recognized that our team was committed to paying them more respectfully.

2)  As Producer, I Was Able to Strategically place SounDoctrine Immediately Before the Headliner. This meant:

a) More Time on Stage

b) Our Set Would Be Seen by those who may have arrived late

c) The Prime Opportunity to be Associated With (and often acknowledged by) The Headliner who usually arrived during the first portion of our set

Our resume now includes us opening for jazz legends, Spyro Gyra, Pieces Of A Dream and Grammy Winner Kirk Whalum among others, many of which we are blessed to remain in close contact with.

To ensure our momentum, we also created a monthly “Second Sundays” event to keep the jazz vibe alive Downtown, which ran until 2015, which featured regional artists and also gave our band another outlet for presenting new material. We were blessed to partner with our local Chick fil-A franchise to make this a spectacular event.

This past March, I was blessed to produce the very successful “Meet Me At The Cross” Good Friday Event at the Covelli Center in Downtown Youngstown, which by God’s grace was my largest feat to date. We are currently making plans for 2018.

Through this process, I have learned all of the consociate aspects of “Putting On a Show” faster than if I had just remained in the Drum Chair, showing up for Sound Check. Needing to simultaneously wear the multifaceted hats of Technician, Promoter, Marketer, Fund Raiser, Corporate Solicitor, Stage Direction and grasping what it means to dialogue about City Ordinances, Liability Insurance, Unions and how to navigate the various insecure/angry/weird personalities you often encounter in a 20 hour day without losing your cool – while retaining the stamina to play your set, has wholly strengthened me and has helped me to make better decisions in my career.

Production is extremely hard work. “Game Day” will Make You or Crush You!! There are No Gray Areas. One Day I will tell you about the time I almost went to jail hours before I was to go on stage…

I’m forever grateful for an amazing team I can call at a moment’s notice when it’s time to do it again! Michaela Write, Orlando & Dana Watson, Lori B, Phil The Beat & Rosalyn Moore, Felicia (FiFi) Fuller, Jerry & Bea Thjompson, Demetrius Allen, Isaiah Rowe, Dan Glass, Shaun Shaulis and the silent Nia Brown. Y’all Know None of this could’ve been done without you!

BE The Producer!

 

I was listening to Herbie Hancock‘s “Mr. Hands” on Vinyl while composing this.

 

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BE The Booking Agent!

concert audienceSince September is a Traditional Educational Month, I Will Spend it with You by Sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. 

Being an EntreMusician comprises being adept at all of the functions of an Artist’s Career. Managing all the aspects of your own career can be its own unsettling balancing act. However, when you’ve become adept at walking atop your own tightrope, you might find it profitable to help someone else gain stability. 

It’s Common Practice for any Musician to refer another band for a gig they aren’t able to do. The second step is becoming noted for intentionally hooking up other talent for an event or venue and receiving a reasonable fee for doing so. 

For a few years now, since my days as producer of the event formally known as the Youngstown Jazz Fest, I have been able to align various artists with a variety of regional events. Both parties are aware that I represent the Band/Singer/Musician as an agent exclusive to that performance.  

I charge an extremely affordable rate, based upon the amount of work I need to do – and I keep it very basic. This fee is ALWAYS Collected from the Venue and Never from the Artist. I am doing them both a favor, but the advantage is Always Towards My Fellow EntreMusician. 

I Only Recommend bands I KNOW are completely dependable with a Killer Show to Event Promoters that I KNOW will Treat Them Right and Will Pay. If I am Not Confident of Either of these Attributes, I don’t get involved.  

I Send an Agreement on Behalf of the Performer, Collect the Non-Refundable Deposit and Secure the Date. I don’t get mired into the tiny details letting the bandleader and venue owner customize the event. I Am Not the Band’s Manager and I Never Insert Myself into that Role. 

I’ve had only 100% Satisfaction Rate so far for these “Favors.” The best thing is I Don’t have to be there on the night of the event, unless I want to. I Invest My Time in Concentrating on My Own Production and/or Performance! 

Please Note: Some of the Larger Music Business Capitals have State Laws which govern and license the activities of Booking Agents. Make Certain You Are Knowledgeable of and In Compliance with any applicable situation!

Be The Booking Agent!

I was Listening to Chuck Mangione‘s “Live AT The Hollywood Bowl” on Vinyl while posting this…

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

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There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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The Four Hands of EntreMusicianal Networking

Mastering the Art of Consistent Networking is Foundational & Essential if we are to Succeed as EntreMusicians. Advancement eludes us when we consider ourselves islands and isolate ourselves from community. Albeit, We bear the bulk of the Responsibility for our Careers, True Achievement is Not Created in a Vacuum.

Many EntreMusicians swallow the Myth of the “Self Made Artist,” who Writes Everything, Arranges, Produces & Plays Everything, but never ascends from his/her basement studio because they’ve eschewed human social skills and ignore establishing relationships with other bands, artists and creatives.

Even Musicians who’ve been fortunate enough to secure management, booking or some significant ‘deal’ which somewhat sets them apart from their contemporaries, find they have a much rougher ride and eventually hit a wall because they have set themselves (or allowed others to place them) above or outside the Collective Visibility  of the Creative Culture. The Truth is that even at the Highest Level of Triumph, Connectivity Still Rules! So here are a Few Rules to Perfect the Practice of Networking at whatever Position You Currently Occupy.

1. Reach Out!

Take the Initiative to Find Other Artists of Like Mind/Spirit/Heart whether within your musical genre or not. Arrange a Coffee or Jam Session or Gig that’s Mutually Beneficial. Without Becoming a Pest, Be the One Calling, Texting or Messaging Periodically to Let Them Know You’re Interested in Them and What’s Happening in Their Career.

2. Give Out!

EntreMusicians are Extremely Generous. Any Valuable Information, Resources or Viable Practicality which can be freely offered, Give It! Go Out of Your Way, Be On the Look Out and Intentionally Create Opportunities to Be A Blessing to Another. Is there any Old Gear hanging around that you’ll likely never fire up again? Don’t Pawn It, Find an Up & Coming Hopeful and Give The Thing(s) Away!

3. Help Out!

Everyone Needs Help at Some Point in Time. EVERYONE! Even & Especially National Recording Artists. Find Out How You Can Assist – Yes You! Graham Cochrane, an Engineer/Producer I Follow & Highly Respect once said that every time he attends NAMM or some other Industry Function, he abstains from strolling up to higher profile Artists/Producers/DJs with Business Card & CDs in Hand, asking THEM to either Listen to His Stuff, Get Him a Deal or “Hook Him Up” in whatever way. Instead, He ASKS How HE Can HELP Them!!

Chances are They will be playing his City soon (he asks) and perhaps there may be some assistance they might need when they arrive and/or before they depart that he may be essential in accomplishing on their behalf. He Never asks for anything in return and Graham’s (and now my own) methodology is 85% More Effective that the ‘Star’ will remember His Name…There are a Million Ways to Help – Find Yours!

4. Throw Out!

Discard ALL Negative Motives, Attitudes, Thoughts, Words & Actions!* Live By The Mantra that You NEVER Compete, NEVER Compare & NEVER Criticize!**

Throw Out ALL Feelings of Envy & Pride! Concentrate on Doing Your Best Work and Find Ways to Assist Your Peers in Doing Theirs. Hold The Door Open and Help Balance The Ladder for Other, Again Expecting (And Not Asking For) Anything In Return! Overtime You Will See, by Osmosis, the Law of Sowing & Reaping bearing Fruit and Your Life & Career Blessed because You have Blessed So Many Others!

I would Love to Hear How You Utilize Networking in Your EntreMusicianal Pursuits and the Profound Results. Leave Your Comments Below.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” and Subscribe at TheEntreMusician.com for More Ways to Engage, Encourage & Empower Each Other!

 

I was listening to Spyro Gyra’s “Incognito” on Vinyl while writing this post.

* &** Quotes of Bishop David L. Thomas

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