Category Archives: John Maxwell

18 Books Every EntreMusician Should Own

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Wisdom is the Ability to Discern Exactly What Needs to Be Said or Done When Called Upon to Do So. It is the Combination of Knowledge & Experience best learned from Your Own Mistakes and often from the similar Mistakes of Others who’ve traversed tumultuous terrain and Now Stand as Giants in their Industry. Every EntreMusician makes a Solid Effort to Build upon the Foundation laid and shared by those Within and Outside of the Music Industry. Not only is Knowledge Power, it is a Weapon of Advantage to Separate Your Artistry from the Myriad of Incredibly Talented Musicians Who Continue to Aimlessly Wander, Wondering Why their Gifts Aren’t Making Room for Them.

Below, I’ve listed 18 Challenging Books, in no particular order (except #18) which have become a part of my arsenal, including some new ones I’ve added to my toolbox. There are a few repeats from several years ago, but I kept them on the list to convey their timelessness. May they be an Encouragement to You as You Conquer 2018.

Please Note: I don’t receive any ‘Kickback’ or Endorsement Deal for Suggesting these Books. These are Books I Own.

1) Talent is Never Enough  / John Maxwell

I Am Beyond a Fan of John’s Extremely Practical Leadership Style. The Title is Self Explanatory and their is Plenty of Advice to Hone Your Skills and Put Your Talent to Work for You.

2) Boundaries / Dr. Henry Cloud

Knowing “When to Say When” to People, Projects & Particulars have been the saving grace of many Creatives who feel they should always give when they actually should “sow” and reap the benefits of balance! Dr. Cloud helps you learn how to say “No, Thank You” without Guilt or allowing others to Shame You.

3) Platform (Getting Noticed in a Noisy World) / Michael Hyatt

My Longtime Virtual Mentor, who’s podcasts kept me up nights dreaming and re-dreaming(!) scored big on the dawn of the Social Media Revolution we now take for granted with some amazing advice that only bears more fruit regardless of the upcoming Net Neutrality Wars. This is Advice You Need, whatever industry You’re In.

4) Thou Shalt Prosper  /  Rabbi Daniel Lapin

Debunking Stereotypical Myths on the Wealthy and Wealth Building and any ill conceived notions of a particular race or class of people is meticulously superintended by Rabbi Lapin. A Healthy Spiritual, Emotional & Psychological approach to Money is the Bedrock for EntreMusicians once they begin Earning a Living Through their Art.

5) How Music Works / David Byrne 

This Talking Head, Always Unconventional Explains in His Own Unique Way things EntreMusicians have Understood, But Somehow Could Not Put into Words

6) To Be Loved / Berry Gordy

One of My All Time Favorite “Go To” Autobiographies when I am Discouraged over this or that angle of my career. Mr. Gordy’s tenacious perseverance in the midst of overwhelming obstacles is often short sighted by the sheer number of enduring superstars he created and introduced to the world. His legacy continues to affect the way millions view popular music today.

7) The Seven Habits of Highly Effective People / Dr. Steven R. Covey

Unbreakable Laws which change EVERYTHING

8) Living Forward / Michael Hyatt & Daniel Harkavay

Because this Book is Co-Written by with Michael Hyatt, I added this, not wanting to repeat an author, but the lessons, principles and activities involved in this short evaluation, prompt you toward intentionality, avoiding the drift.

9) This Business of Music / M. William Krasilovsky & Sidney Shemel

The Industry Standard of the Music Business for EntreMusicians to even begin Developing a Clue of how not to get screwed…that bad

10) Streaming, Sharing, Stealing / Michael D Smith & Rahul Telang

As of this writing, I’m only into the third chapter, but have been recommending to all of my friends. I’m as excited about the possibilities these writers reveal as I was when The Future of Music was released back in 2005.

11) My Life With Earth, Wind & Fire / Maurice White

Few Bands have achieved True Super Stardom. E,W&F attained and in many ways exceeded what other groups believed were possible. They are a genre unto themselves with a brightly lit flame still glowing although Maurice departed this life in 2016. His story inspires, encourages and gnaws into the true grit needed to rise out of the deep south, into the celebrity of the Ramsey Lewis Trio and onto the Global Stage.

12) EntreLeadership / Dave Ramsey

You Guessed It. I Borrowed My Moniker from Dave’s phrase, which sets up some wonderful pillars onto which to build your dreams and become a leader in your genre. Extremely Forthright and Practical, this book makes you want to immediately put it down and get to work!

13) In A Pit With A Lion on A Snowy Day / Mark Batterson

As a Man of Faith, I’m Constantly on the Search for Material that Encourages My Spirit as I Encounter Challenges and Take Bolder Risks pouring into My Marriage, My Ministry and My Music. Mark’s Book is Just What The Doctor Ordered, Every Time You Find Yourself Standing on the Edge of a Big Idea! I will be reading his sequel “Chase The Lion” this year.

14) The Autobiography of Malcom X / Alex Haley

You Might Think this Insertion Strange and Out of Place, but if you believe in Growth, Evolving to Your Greater Self and Integrity to nth Degree of Whatever Perspective You Embrace, Then Looking Into Malcolm’s life will challenge you to the bone. You really Don’t Know Yourself, until You’re Forced to Be Introduced to the Real You. Malcolm’s Introduction cost him his life.

15) The Four Hour Workweek / Tim Ferriss

I’m due to listen to this Audiobook again this year, as I was blown away by Tim’s sheer unabridged approach to Life. Often Creatives are the ones most bound by regiments, habits and formulas (I know I am) – but to Live in a Way that Truly “Unties” You to Create, may seem zany at first, but thousands are doing it without missing a beat and seeing unsurpassed returns in the process.

16) Understanding Your Potential / Dr. Myles Munroe

When Lori, My Wife of 22 Years Gave Me This Book to Read when we were dating, I Knew She was the Woman for Me! The Late Dr. Munroe had a special way of Breaking Down our understanding our Purpose & Potential like few books I’ve ever read. This was the book that helped me quit my job and pursue music full time, warts and all….

17) Chaka! Through The Fire / Tonya Bolden & Chaka Khan 

Chaka’s voice has been the soundtrack of my childhood. She is our generation’s Sarah Vaughn, Billie Holiday & Ella Fitzgerald in One Woman. Her Story has all the channels of her voice, Soulful, Gritty, Sensual and Rapturous while Always Climbing Higher. You’ll Read This One Again and Again.

18) The Bible 

You Needn’t be a person of faith to learn incredible lessons from the lives of Noah, Abraham, Moses, David, The Apostles Peter & Paul and Jesus Christ. EntreMusicians can only grow and watch their lives be transformed beyond their imaginations as they discard what they may have heard or perceived and simply pick the thing up and digest it for themselves. An Excellent Read!

I was Listening to George Howard’s “A Nice Place To Be” on Vinyl while Composing this Post.

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Forget The Misses!!

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At the time of this writing it’s safe to confess that I’ve blown it no less than 1752 times or more in 2017, with respect to my Personal, Professional and otherwise Preferential Decisions and there are still a few days left in this year! Obviously I am not proud of these missteps, which have hindered certain goals and advancement, yet I have long since Learned to Value the Lessons Every Blur & Blunder taught me. Each Chastisement has brought with it the understanding that I should not Extensively Linger on the Embarrassment, Shame or Guilt, but Appreciate the Gift of Another Opportunity to try again.

Once an Unexpected Bomb has Exploded, Our  very next moves as EntreMusicians should be to immediately Confess the Transgression(s), Ask Forgiveness, Seek Reconciliation and Move Forward, or more succinctly as Bishop David L. Thomas teaches, “When You Mess Up, Fess Up, then Get Up!”

Most Creatives, because we ‘feel’ so dynamically often experience difficulty overcoming our oversights. We tend to get stuck in the “shoulda, woulda, coulda’s” which further Delay Our Progress.

Mistakes & Miscalculations are Sure to Appear in the Upcoming Chapters of Our New Year, unless You are one of the New Robots being introduced into it. Unfortunately, a few of your Most Well Engineered Plans & Strategies May Not Perform as well as You’d Hoped, often Depending on Circumstances Outside of Your Control. Perhaps a Personal Misunderstanding Bangs a Huge Dent in an otherwise Vibrant Relationship, which as a result becomes irreparable. As long as You Know Deep Within Your Spirit that You were Not Malicious in Your Initiatives AND You have Taken the Sensitive, Appropriate Steps to try to Rebuild the Breach, albeit to no avail; You Must Move Along, Tears and All.

Remembering to Forget the Misses while Learning From Them is the Tightrope EMs are Destined to Walk. Don’t Get Stuck in the Mire. Make Adjustments. Tweak. Course Correct with Shoulders Back, Head Held High & Most Importantly, a Pure Heart. Once You’ve Sincerely Sought an Acquittal, Forgive Yourself!

A Wonderful Book, “Failing Forward” by esteemed Leadership Author, John Maxwell Goes Much Deeper and Helps the Healing! Enjoy!

I Wish You An Incredibly Prosperous, Blessed and Joyous New Year!

I was Listening to The Crusaders’ “Unsung Heroes” on Vinyl while writing this…

Grab a Copy of My Free E-Book “50 Engaging Ways to Transform Your Fans into Family” at  The EntreMusician.com

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Forget The Hit!!

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On & Offline there are No Shortage of Classes, Courses & Conferences which Advise, Train and Teach Formulas & Techniques for Crafting “HIT” Songs that ‘Stand Up’ to Industry Standards! Equally, there is a plethora of AI Software available which analyzes Million Sellers from the past 50 years and Recognizes the Keys, Characteristics, Structural Components and Chord Progressions for us to Copy & Duplicate Our Own Smash!

While Writing a Song that Everyone Loves, Admires, Appreciates and Will Buy in Droves is a Worthy Goal of any Songwriter, You can bet that the Core Motivation of a Smokey Robinson or Dianne Warren wasn’t the Immediate Hit (albeit it became the end result). They were seeking something deeper. Their Aim was Timeless & Transformative Compositions. Often, the Songsmith is Expressing his/her Emotion to just One Person, Bearing their Total Soul, only to discover that their Transparency is Universal.

For the EntreMusician who Writes their Own Material, the Primary Intent Must Be Truth.

Conveying Anything Less and Merely Imitating The Flavor of the Day may Cause a Current Splash, but often Short Circuits the Ripple Effect. Our Goal is to Create an Ardent Cult Following,  A Tribe, A Community or Family that Will Pursue Our Music, Learning Every Lyric and Lick regardless of Airplay or Anonymity.

James Taylor, Carly Simon, Kenny Loggins and Joni Mitchell have all written masterpieces that were never released as singles. Any Loyal Funkateer  sings along loudly to the most obscure PFunk Anthem. The Incredible Frankie Beverly has written some of the most enduring R&B Ballads on the planet for the last 40 years and as of this writing has Never Won a single Grammy! Yet His Legend Looms Large and His Melodies are Bone Deep.

Methodically Build Your Audience and Your Discography. Your Career Will Thank You, Even if It Creeps Along Slower than You’d Like. Treat Every Song Like the Masterpiece It Is. The Endurance You Secure will Sustain You Long After the One Hit Wonders have Vanished into Obscurity. Purpose Your Music to Transcend Generations.

This is Not to Say that as a Serious Composer You Shouldn’t Appropriately Work and Shop Your Songs to the Right Connections, Making Certain Each One  Addresses the Appropriate Level of Appeal – But, Never Mistake Hitmaking with Making a Lasting Impact!

Forget The Hit! Change a Life!

Download My Free E-Book: “50 Engaging Ways to Transform Your Fans into Family” at TheEntreMusician.com

I was listening to Con Funk Shun’sLove Shine” on Vinyl while posting this.

A Great Documentary to Check Out This Month is “Muscle Shoals

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30 Proven Psychological Prefixes for Producing Your 1st (or 1001st) Band

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EntreMusician’s Note: These Tips Apply ONLY to Producing Bands Other than You Own (which are fraught with their own set of zany fortuities!) Equally, This Advice May Not Work on Singers who happen to Be Solo Artists. Countless Articles have been written on Producing Up & Coming Divas; None of Which are in Agreement…These have been written to Prepare Yourself Adequately Before the Project Begins!

  1. Pray or Drink Heavily Beforehand (According to Your System of Faith)
  2. Only Talk to The Leader(s) of The Band to Decipher & Determine Goals 
  3. Do a Thorough Inventory of The Band’s Gear
  4. Know Your Own Gear Inside and Out
  5. Prepare a Flowchart of Microphones You’ll Need for the Sessions
  6. Own / Upgrade to The Most Quality Pre Amp You Can Afford
  7. Get a Non-Refundable Deposit
  8. Spend Several Days Listening to The Band’s Demos (If They Exist)
  9. See Them Perform Live
  10. Look For The Real Leader of The Band as You Witness Power Struggles
  11. Spend a Pre-Production Day Getting Great, Natural Drum Sounds
  12. Go Do Likewise with the Bassist
  13. Prepare Comprehensive Track Sheets for the Entire Session
  14. Determine the Emotional / Mental Stability of the Lead Singer and Massage It
  15. Review Your Written Production Agreement. Keep It Handy
  16. Never, Ever Use Cheap Chords
  17. Discover The Weakest Players (They’ll Be Easy To Spot Even Before Picking Up Their Axe) And Loudly Encourage Them in Front of the Others
  18. Rehearse The Band for Three Days to Get Sketch Recordings. Keep Them, You May Need to Use Them Later for Almost Anything…
  19. Help The Guitarist Decide Which Four (4) of the 27 Guitars Brought to the Session will Actually Be Necessary
  20. Create EQ & Compression Presets for Each Instrument & Vocalist
  21. Talk With The Real Band Leader and the Person You Originally Talked To and Make Sure The $$$ is Secure
  22. Learn Several Techniques that Keep Bass Players Calm and Apply Them Accordingly
  23. Vacuum Your Studio Before & After Each Session
  24. Do More Praying (or Drinking), but Not In Front of The Band
  25. Keep Your Harmonizer / Auto Tuner Ready and Active At All Times
  26. Discuss Music Theory Often with The Keyboardist in Front of the Drummer (It Makes Them Hyper Sensitive and they Play Better) 
  27. Make Sure Your Fire Extinguisher(s) Work
  28. Keep Your Hard Drives De-fragged and Uncluttered
  29. Hone Your Mediation Skills between the Real Leader and the Person You Originally Talked To When They Begin to Argue Over Absolutely Everything, Including Who Will Pay You
  30. Make Plenty of Back Ups

I was listening to “Underneath The Colours” by INXS on Vinyl while posting this 

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BE The Producer!

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Throughout this month, I’m sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. Last Week, I detailed the opportunities awaiting EMs who donned the Booking Agent Hat to represent other Singers/Bands/Artists in their areas. Today, we look into Being The Producer.

In a Tiny Region like Youngstown Ohio, there are very few outlets for Jazz Musicians. Many of Us Frequently Perform in Akron, Cleveland, Pittsburgh and further away, as my band SounDoctrine began to do early on to make a name for ourselves.

Around 2005 the City hired an Event Coordinator, Claire Maluso, to open up the Downtown Entertainment Corridor to other Genres which were traditionally dominated by Rock and College Bar Bands. Claire, an avid jazz lover, reached out to me as SounDoctrine was starting to build momentum due to our music airing on the Weather Channel during their famous jazz filled breaks.

We began to put together weekends in various downtown restaurants which quickly spilled into the annual Youngstown Jazz Fest. When Claire left her position, I began to work with the new hire and representatives from YSU and the Visitors Bureau to broaden the show’s scope. I was Blessed to Oversee Production from 2010-13. This provided two wonderful advantages for which I remain grateful.

1)  Through Corporate and Community Sponsorship, we were able to secure a better rate for All of the Performers. Previously, the “Baby Bands” received $0.00 “for exposure,” which I always thought was a crock after doing my fair share of them. The more notable bands were paid between $250-$400 for a 45 minute set. But with 5 to 6 members…?

What I was blessed to do was raise that rate to $850 per band and then create a “Pre Fest Night” at a Downtown Venue the night before where the “Baby Bands” were paid for their exposure and one of the notables headlined the evening! This created Synergy and Excitement for the Entire Weekend. It also created greater degrees of acknowledgement from the local artists, who all recognized that our team was committed to paying them more respectfully.

2)  As Producer, I Was Able to Strategically place SounDoctrine Immediately Before the Headliner. This meant:

a) More Time on Stage

b) Our Set Would Be Seen by those who may have arrived late

c) The Prime Opportunity to be Associated With (and often acknowledged by) The Headliner who usually arrived during the first portion of our set

Our resume now includes us opening for jazz legends, Spyro Gyra, Pieces Of A Dream and Grammy Winner Kirk Whalum among others, many of which we are blessed to remain in close contact with.

To ensure our momentum, we also created a monthly “Second Sundays” event to keep the jazz vibe alive Downtown, which ran until 2015, which featured regional artists and also gave our band another outlet for presenting new material. We were blessed to partner with our local Chick fil-A franchise to make this a spectacular event.

This past March, I was blessed to produce the very successful “Meet Me At The Cross” Good Friday Event at the Covelli Center in Downtown Youngstown, which by God’s grace was my largest feat to date. We are currently making plans for 2018.

Through this process, I have learned all of the consociate aspects of “Putting On a Show” faster than if I had just remained in the Drum Chair, showing up for Sound Check. Needing to simultaneously wear the multifaceted hats of Technician, Promoter, Marketer, Fund Raiser, Corporate Solicitor, Stage Direction and grasping what it means to dialogue about City Ordinances, Liability Insurance, Unions and how to navigate the various insecure/angry/weird personalities you often encounter in a 20 hour day without losing your cool – while retaining the stamina to play your set, has wholly strengthened me and has helped me to make better decisions in my career.

Production is extremely hard work. “Game Day” will Make You or Crush You!! There are No Gray Areas. One Day I will tell you about the time I almost went to jail hours before I was to go on stage…

I’m forever grateful for an amazing team I can call at a moment’s notice when it’s time to do it again! Michaela Write, Orlando & Dana Watson, Lori B, Phil The Beat & Rosalyn Moore, Felicia (FiFi) Fuller, Jerry & Bea Thjompson, Demetrius Allen, Isaiah Rowe, Dan Glass, Shaun Shaulis and the silent Nia Brown. Y’all Know None of this could’ve been done without you!

BE The Producer!

 

I was listening to Herbie Hancock‘s “Mr. Hands” on Vinyl while composing this.

 

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BE The Booking Agent!

concert audienceSince September is a Traditional Educational Month, I Will Spend it with You by Sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. 

Being an EntreMusician comprises being adept at all of the functions of an Artist’s Career. Managing all the aspects of your own career can be its own unsettling balancing act. However, when you’ve become adept at walking atop your own tightrope, you might find it profitable to help someone else gain stability. 

It’s Common Practice for any Musician to refer another band for a gig they aren’t able to do. The second step is becoming noted for intentionally hooking up other talent for an event or venue and receiving a reasonable fee for doing so. 

For a few years now, since my days as producer of the event formally known as the Youngstown Jazz Fest, I have been able to align various artists with a variety of regional events. Both parties are aware that I represent the Band/Singer/Musician as an agent exclusive to that performance.  

I charge an extremely affordable rate, based upon the amount of work I need to do – and I keep it very basic. This fee is ALWAYS Collected from the Venue and Never from the Artist. I am doing them both a favor, but the advantage is Always Towards My Fellow EntreMusician. 

I Only Recommend bands I KNOW are completely dependable with a Killer Show to Event Promoters that I KNOW will Treat Them Right and Will Pay. If I am Not Confident of Either of these Attributes, I don’t get involved.  

I Send an Agreement on Behalf of the Performer, Collect the Non-Refundable Deposit and Secure the Date. I don’t get mired into the tiny details letting the bandleader and venue owner customize the event. I Am Not the Band’s Manager and I Never Insert Myself into that Role. 

I’ve had only 100% Satisfaction Rate so far for these “Favors.” The best thing is I Don’t have to be there on the night of the event, unless I want to. I Invest My Time in Concentrating on My Own Production and/or Performance! 

Please Note: Some of the Larger Music Business Capitals have State Laws which govern and license the activities of Booking Agents. Make Certain You Are Knowledgeable of and In Compliance with any applicable situation!

Be The Booking Agent!

I was Listening to Chuck Mangione‘s “Live AT The Hollywood Bowl” on Vinyl while posting this…

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

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There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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Chase Away The Proverbial “They!”

crowdThey Say: “You’ll Never Make It in this Business” 

They Say: “You Need to Go to This School and have That Degree”

They Say: “Only 2% Succeed in Your Industry, So Don’t Bother”

They Say: “You Need The Right Connections”

They Say: “You Have to Dress Like This and Play Your Trumpet Like That or Forget It!” 

They Say: “No One Is Going to Appreciate Your Style of Music!”

They Say: “You Have No Right to Take That Position”

They Say: “You Don’t Deserve to Receive Those Accolades!”

They Say: “It Will Never Work!”

They Say: “Don’t Expect Much, So You Won’t Be Disappointed!”

Yes, They Say a lot of Discouraging, Mean & Nasty Things, often without trying to be Mean, Nasty or Discouraging.

Somehow They forget that the Celebrated Icons They Themselves Honor, Revere & Adore were Told the Very Same Things, Did Not Have the Right Connections, Money, Resources or Attend an Institution of Select Pedigree.

Icons are Pioneers whom Forge their Own Identities, Sounds, Art & Creativity onto the Global Landscape without Asking Permission or Seeking Solace in the Status Quo.

These Ambassadors of Innovation Shift the Platform of Public Paradigms into New Realities of Consciousness that Shape the Future and Transcend Life As We Currently Understand It.

With Constant Obstacle, Hurdles, Detours and Encumbrances at Every Level, Vanguards Chase Away the Proverbial They as These Climb Higher Toward Their Own Thrones, Created Just for Them.

Go and Do Likewise…

I Was Listening to YellowJackets “Shades” on Vinyl while composing this post.

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Use Frequent “F” Words Faithfully…

 

Today I am Incredibly Transparent with You.

I Trust You’ll Appreciate My Confessions.

Far Too Often, I become Extremely Discouraged as an EntreMusician. Especially in the Neighborhood of Lost Opportunities. If & When I Miss a Shot at an Important Gig, Submission, Audition or Project that would have either Paid Handsomely or led to an even Greater Opp, I get really bummed. Within the grueling peripherals of this past week, due to personal family woes, I’ve been ridiculously behind and absolutely unproductive – in every area! In fact, I had to rigorously talk myself out of an impulse buy of Izotope’s Music Production Bundle 2, credit card in hand, just to pacify myself (although Ozone 7 remains on My List)!

I find that If I do not get a handle on my thoughts, I can easily slide into a“Comparisonism & Lack Mentality” mode which are Detrimental to every Artist & Musician.

Exhaustive Concentration on the Equipment, Skills, Connections, Resources, Looks, ___________, ___________ I Don’t Own Quickly Deteriorates My Perspective on the Attributes I Do Possess and seriously hinders my Flow & Output.

But, When that Ugly Shadow begins to Overwhelm, I’ve Learned to Employ a Consistent Series of Well Placed “F” Words, Complete with Fiery Enunciation and Spit! This is what helped me put my credit card down…

Firstly, My Faith is Foundational.

Knowing that I am Forever Forgiven for Former & Future Failures by My God through His Son, Jesus Christ provides an Eternal Outlook and Completely Minimizes My Temporal Blunders. My Prayers, submitted to His Purpose & Plan for Me Settles My Calling and Seals My Destiny.

My Family, Beginning with My Adorable Wife of 22 Years and our Three Amazing Daughters are my Treasures in Life and Help Fasten My Focus on What Really Matters Most. Lori & I have walked Hand in Hand through Joy, Tears & Tough Terrain and grow more in love with each other and our journey with each passing hour. What Else Does a Brother Need?

I Have Absolutely Awesome Friends who although Few are Completely True. They Simultaneously Encourage & Challenge Me to Grow & Go Further than I could Imagine. Real Friends See Into You & See Through You. They are Bold Enough to Call Out the Occasional Foolishness and Call Forward the Authenticity Inside.

Finally, I’m Blessed with the Favor of Funk, for this is the Songwriter, Producer & Musician I Am!

Irregardless of the Genre! Being able to Swing “The One” either a millisecond Before or After the Top of the Measure Matters. Forging a humility to Stay in the Pocket although I’ve not honed the same severity of thrillingly Sick Tricks my counterparts have has kept me working, for which I am truly thankful – for just being able to be me!

Perhaps You Thought I was going to Litter This Post with “F” Bombs, which might release steam in a moment of crisis, but do nothing to sow gratitude into our spirits.

I Wish You Joy, Love, Peace, Harmony & Rhythms of Grace!

 

I Am Listening to Azymuth’s “Light As A Feather” On Vinyl while writing this post.

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It’s Still On You…

Sure, The Old Adage still rings true: “It’s Who You Know!”

Certainly it’s great to have an uncle who is one of three main limo drivers for the soon to be Sir Eric Clapton and/or a cousin who roadies for Chaka Khan when she’s on the West Coast or perhaps you live around the corner from Bob James, but once the Introductions draw to an end, it’s What You Know & How Well You Know It That Will Make or Break you.

Your Performance on Stage or in the Studio transcends any Professional Reference.

Your Professionalism in the most Stress Filled Situations Speak Louder than Any ‘Good Word’ Someone Puts in For You.

Your Character & Integrity Stands Taller than Your Résumé …in fact, Your Reputation Becomes Your Résumé

Your Choice to Integrate With Your Fellow Musicians and Play Your Lines Rather than the Role of the Superstar is What Gets You Called Back

Your Ability to Repeatedly “Bring It” On Demand Will Build a Far More Secure Stature Faster than Depending on Your Contact to Make a Connection.

No less than Quincy Jones quipped, “It’s Better that the Opportunity Never Come, than When It Does and You’re Not Prepared For It!”

So, It’s Cool, Go Ahead and Reach Out to Your Aunt Betty’s Friend of a Friend who golfs with Shawn Mendes, but at the End of the Day, It’s Still On You to Produce!

 

I was listening to Nathan East’s new “Reverence” on CD as I composed this Blog

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