Category Archives: Jeff Lorber

30 Proven Psychological Prefixes for Producing Your 1st (or 1001st) Band

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EntreMusician’s Note: These Tips Apply ONLY to Producing Bands Other than You Own (which are fraught with their own set of zany fortuities!) Equally, This Advice May Not Work on Singers who happen to Be Solo Artists. Countless Articles have been written on Producing Up & Coming Divas; None of Which are in Agreement…These have been written to Prepare Yourself Adequately Before the Project Begins!

  1. Pray or Drink Heavily Beforehand (According to Your System of Faith)
  2. Only Talk to The Leader(s) of The Band to Decipher & Determine Goals 
  3. Do a Thorough Inventory of The Band’s Gear
  4. Know Your Own Gear Inside and Out
  5. Prepare a Flowchart of Microphones You’ll Need for the Sessions
  6. Own / Upgrade to The Most Quality Pre Amp You Can Afford
  7. Get a Non-Refundable Deposit
  8. Spend Several Days Listening to The Band’s Demos (If They Exist)
  9. See Them Perform Live
  10. Look For The Real Leader of The Band as You Witness Power Struggles
  11. Spend a Pre-Production Day Getting Great, Natural Drum Sounds
  12. Go Do Likewise with the Bassist
  13. Prepare Comprehensive Track Sheets for the Entire Session
  14. Determine the Emotional / Mental Stability of the Lead Singer and Massage It
  15. Review Your Written Production Agreement. Keep It Handy
  16. Never, Ever Use Cheap Chords
  17. Discover The Weakest Players (They’ll Be Easy To Spot Even Before Picking Up Their Axe) And Loudly Encourage Them in Front of the Others
  18. Rehearse The Band for Three Days to Get Sketch Recordings. Keep Them, You May Need to Use Them Later for Almost Anything…
  19. Help The Guitarist Decide Which Four (4) of the 27 Guitars Brought to the Session will Actually Be Necessary
  20. Create EQ & Compression Presets for Each Instrument & Vocalist
  21. Talk With The Real Band Leader and the Person You Originally Talked To and Make Sure The $$$ is Secure
  22. Learn Several Techniques that Keep Bass Players Calm and Apply Them Accordingly
  23. Vacuum Your Studio Before & After Each Session
  24. Do More Praying (or Drinking), but Not In Front of The Band
  25. Keep Your Harmonizer / Auto Tuner Ready and Active At All Times
  26. Discuss Music Theory Often with The Keyboardist in Front of the Drummer (It Makes Them Hyper Sensitive and they Play Better) 
  27. Make Sure Your Fire Extinguisher(s) Work
  28. Keep Your Hard Drives De-fragged and Uncluttered
  29. Hone Your Mediation Skills between the Real Leader and the Person You Originally Talked To When They Begin to Argue Over Absolutely Everything, Including Who Will Pay You
  30. Make Plenty of Back Ups

I was listening to “Underneath The Colours” by INXS on Vinyl while posting this 

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BE The Publisher

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To Finalize Our Month of “BEING,” in which EntreMusicians can take advantage of a few of the Wonderful Opportunities which await those with Initiative, we’ll end September in a space that I cherish the most .

I have been passionate about Music Publishing since the eighth grade. I was the kid who read all of the liner notes on the album. I learned the Record Label Names, Executives, A&R Personnel, Where the Album was Recorded, Mixed, Mastered – Who the Engineers were, Producers, Arrangers, Session Players – Who the Songwriters were and then… Publishing? ASCAP, BMI, SESAC? What does this all mean?

I started reading. I went to the library and borrowed “Making It With Music” by Kenny Rogers and Len Epand. I didn’t return it. For the first time I heard and realized that the Song is the Most Important Instrument in Music and the Person(s) who Owned/Controlled the Song’s Publishing will be the Most Important Instrumentalist(s) overtime.

Upon further investigation, I found that the Term (Lifespan) of the Copyright lasts 70 years after the Death of the Composer(s) – or up to 120 years in certain situations.

Further along, I heard the incredible Horror Stories of the Thousands or more Songwriters who were completely skewered out of their Publishing Ownership, Royalties or Both, ignorantly traded for the Price of Fame, a Shiny Cadillac or even a House, while the Publisher went on to earn Millions. To add greater injury, I learned that although Tin Pan Alley may have started as a true collaboration between Songwriters & Publishers, many of the Corporate Conglomerates who Took Over Music and Earn The Most, by far, are Attorneys – some who can’t even whistle in key or snap their fingers on beat. Remember Paul McCartney of All People only recently began owning the rights to his music, having to BUY It Back!

I determined early on that more important than practicing my drums (which I do regret to some extent) that I would become a Student of Publishing, Start My Own Companies and Keep All that I could. I would Never, Ever sign away ALL of it, no matter how much moola I was offered, unless it was purchased outright. Overtime I saw how Technology alters the Art & Nuance of Publishing and that I Need to Pay Attention Often. It’s like being married!

Before I recommend that You BE Your Own Publisher (and I strongly suggest you do), I must admit that there are some very reputable publishers out there. All of them are Not Snakes, but You Need to Do Your Homework and Triple Check It Before Signing. Publishing is Extremely Difficult Work and since Your Territory IS The World, having a Strong Sub-Publisher Looking Out for Your International Affairs is Vital. Since Publishing can easily become a full time job, provided You’ve Got a few Songs shaking on Radio, TV and/or Film, You should Employ a Loyal, Committed Team who can Advise and Monitor the Very Best Deals for Your Career.

Remember, Your Number One Goal is to Help Your Song Continue Earning Money for You, Even Years After You Write/Release It. You Want Your Songs to Reap Royalties for Your Family and Your Estate when You Can No Longer Pick Up Your Drum Sticks. Publishing is a Space where “Exploitation” of Your Work is a Very Good Thing – So Having Multiple Artists in Multiple Genres Record Your Songs is a the Lifeblood of Your Team. Think PrinceStevie and for crying out loud, Think Diane Warren!

I’m blessed to be entrusted with publishing songs for several songwriters in my area. It’s a Trust that I Hold Sacred and Dear. I Preach Publishing and Make Sure They Know As Much as I Do about this Business and the Activity of their Music. Our Terms and Conditions are Beyond Fair, meant to Lease and Not Own, so that All Ownership and Control is safely reverted back to them. I haven’t made nearly as much in publishing as I’d like to – YET! But there’s always that Next Project, TV Commercial, Indie Film or Up & Coming Artist that keeps us Alert and Hustling!

Go and Do Likewise!

By The Way, If You Happen to be reading this Today, Thursday 9/28, Join Me with Trish Hennessey on Hybrid Jazz, where we will be discussing our Entire September “BE” Series and Celebrating the Humanitarian efforts of EntreMusicians in light of the recent Hurricanes! You can also Listen to the Archives!

I’ve been in an intense Azymuth mode lately. I’m listening to their “Outubro” on vinyl as I post this.

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

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There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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3 Key Moves to Advance Your Life

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Incremental Growth should be the Motivation of Every EntreMusician. At the Forefront of Advancing Our Careers, Creativity, Musicianship & Art must be the Persistent Improvement of Our Lives. Continual Habits like Prayer, Mantras, Devotions and/or Meditation are Vital to Cleansing the Spiritual Self to Prepare Us for Our Day, Week or Projects, but it’s Equally Important to Remember that What We Do for Others contain holistic benefits that create remarkable synergy in our larger context.
Overtime, I Have Learned Three Principal Moves I Now Employ Daily to Advance My Life.
1) Engage.
We Live in World Where Engagement is defined as trading Brownie Recipes with a Facebook Friend from Sweden while ignoring the person sitting next to us on our Bus, Uber or other Mass Transit Commute. We Almost Never Speak to Others on Elevators, Preferring to Stare at the Floor below or Numbers above. TV Shows & Magazines we’d never view at home suddenly become more interesting than talking to the Totally Tattooed Girl in the Dentist’s Waiting Room. Unfortunately, Families the World Over Prefer their Phones to Genuine, Transparent Face Time with Each Other.
Be The One who Breaks the Mold. Create and a Entirely New Social Media. TALK To Someone. Extend Your Hand. Smile! Make Eye Contact. Seek Out Someone who doesn’t Look, Smell, Act or Think Like You! Agree to Disagree if it should come to that, but at least Try to See Life from Someone’s Else’s Perspective even if You Choose Not to Adopt It!
2) Encourage.
We All Know Someone who Needs Encouragement. An easy way to prove this is to Check & See if that Person is Breathing! If they are, Affirm Them! Give a Compliment. Notice Something About Someone and Verbally Admire that Characteristic or Trait. Go to Someone who has expressed Self Esteem Deficiencies in their Non Verbal Communication and Weigh Them Down with Confidence and Inspiration. Befriend the Friendless and Help Bear the Load of the Distressed. In Time, the Entire Organization, Situation & Atmosphere is Strong & Electric with Motivation.
To Quote the late Maya Angelou, ” People Will Forget What You Said, People will Forget what you did but People will Never Forget how You Made Them Feel.”
3) Empower.
To Equip & Commission Another is a Selfless Power that Ignites a Life & Changes Destinies. Sincerely Entrusting Another with Important, Sensitive Work Creates Character & Conviction. Empowerment is More Potent than Delegation. It’s Properly Training Someone to Fish, to Become Self Sufficient and Liberates Him/Her to Build Themselves. Empowerment is identical to Giving Your 15 Year Old Daughter the keys to the Car and Climbing into the Passenger Seat (something I’ve done three times now!) Being Nervous Without Showing it, Pressing Hard on the Imaginary Brake, while Impacting an Assertive Growth within them Transforms You Both! Empower Someone! Change a Life!
To Engage, Encourage & Empower is My Life’s Mission and Daily Intention.
It’s also the predominant goal of TheEntreMusician.com.
Come Join Us!
I was Remembering the Fabulous Music of George Howard and Revisiting His Marvelous Debut, “Asphalt Gardens” on Vinyl while posting this blog. 
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Chase Away The Proverbial “They!”

crowdThey Say: “You’ll Never Make It in this Business” 

They Say: “You Need to Go to This School and have That Degree”

They Say: “Only 2% Succeed in Your Industry, So Don’t Bother”

They Say: “You Need The Right Connections”

They Say: “You Have to Dress Like This and Play Your Trumpet Like That or Forget It!” 

They Say: “No One Is Going to Appreciate Your Style of Music!”

They Say: “You Have No Right to Take That Position”

They Say: “You Don’t Deserve to Receive Those Accolades!”

They Say: “It Will Never Work!”

They Say: “Don’t Expect Much, So You Won’t Be Disappointed!”

Yes, They Say a lot of Discouraging, Mean & Nasty Things, often without trying to be Mean, Nasty or Discouraging.

Somehow They forget that the Celebrated Icons They Themselves Honor, Revere & Adore were Told the Very Same Things, Did Not Have the Right Connections, Money, Resources or Attend an Institution of Select Pedigree.

Icons are Pioneers whom Forge their Own Identities, Sounds, Art & Creativity onto the Global Landscape without Asking Permission or Seeking Solace in the Status Quo.

These Ambassadors of Innovation Shift the Platform of Public Paradigms into New Realities of Consciousness that Shape the Future and Transcend Life As We Currently Understand It.

With Constant Obstacle, Hurdles, Detours and Encumbrances at Every Level, Vanguards Chase Away the Proverbial They as These Climb Higher Toward Their Own Thrones, Created Just for Them.

Go and Do Likewise…

I Was Listening to YellowJackets “Shades” on Vinyl while composing this post.

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5 Ways to Command Clarity

Just this past week I was in conversation with a young songwriter who said Yes to a project before he actually understood the expectations of the organization hiring him and was now mired in backtracking renegotiations. While consulting him on how to invoke a tardy “Win-Win,” I made a few notes for myself to follow and would like to share with you.

Before doing so, however, I need to acknowledge my inconsistency with these posts and apologize for any inconveniences I may have caused you.  Over the past several months, I have had to take on Non Linear Employment to compensate for a Financial Shift in our Family. Now, by God’s Grace we are back at Ground Zero, and it is My Pleasure to Blog & Vlog regularly.

The First Challenge facing our Composer was a Failure to Know What He Was Willing to Offer. With respect to his capacity to do a great job, (he certainly has the chops), but he had no idea how to present himself as a professional who would provide A, B & C.

His second issue was that he didn’t want to say “No, Thank You!” Obviously grateful for the opportunity to have his music placed with this organization (or anywhere else for that matter) became a stronger emotion than whether or not he should look for a more appropriate advantage.

Thirdly, Once he Agreed, he simply didn’t ask The Right Questions to Gain Enough Insight Concerning their Assumptions. Compensation is Not Always the Most Important Question. There is the matter of Deadlines, Who Will Own the Composition once completed, how it will be distributed & marketed and the Exclusivity factor after the Agreement’s Term had expired. These and other questions were never addressed after he settled on “how much.”

The Fourth Challenge was that he never expressed the Necessary Requirements needed to provide the proper arrangement his client imagined they would receive. Nor did he set proper boundaries once production began, which caused them to constantly reimagine a bigger arrangement than he conceived, so the goal post kept inching away from him.

Finally and Unforgivingly, the Agreement was Never Clarified in Writing, so the many conversations about what could and might be were reduced to conjecture with less than two weeks to go on the expected completion date. And that’s when he decides to call…

To Recap, Remember these Five Rules of Clarification:

1. Know In Advance What You Are Willing to Offer

2. Know When & If You Should Say No and Stick with Your Answer!

3. Ask The Right Questions! Compensation is Not The Most Important One…

4. Know Your Requirements and Set Appropriate Limitations.

5. Always In Writing. Laymen Terms, No Small Print, But In Writing!

 

I am listening to The HeadhuntersStraight From The Gate“on Vinyl as I am posting this and have been into Pat Metheney’s stuff all month…

Use Frequent “F” Words Faithfully…

 

Today I am Incredibly Transparent with You.

I Trust You’ll Appreciate My Confessions.

Far Too Often, I become Extremely Discouraged as an EntreMusician. Especially in the Neighborhood of Lost Opportunities. If & When I Miss a Shot at an Important Gig, Submission, Audition or Project that would have either Paid Handsomely or led to an even Greater Opp, I get really bummed. Within the grueling peripherals of this past week, due to personal family woes, I’ve been ridiculously behind and absolutely unproductive – in every area! In fact, I had to rigorously talk myself out of an impulse buy of Izotope’s Music Production Bundle 2, credit card in hand, just to pacify myself (although Ozone 7 remains on My List)!

I find that If I do not get a handle on my thoughts, I can easily slide into a“Comparisonism & Lack Mentality” mode which are Detrimental to every Artist & Musician.

Exhaustive Concentration on the Equipment, Skills, Connections, Resources, Looks, ___________, ___________ I Don’t Own Quickly Deteriorates My Perspective on the Attributes I Do Possess and seriously hinders my Flow & Output.

But, When that Ugly Shadow begins to Overwhelm, I’ve Learned to Employ a Consistent Series of Well Placed “F” Words, Complete with Fiery Enunciation and Spit! This is what helped me put my credit card down…

Firstly, My Faith is Foundational.

Knowing that I am Forever Forgiven for Former & Future Failures by My God through His Son, Jesus Christ provides an Eternal Outlook and Completely Minimizes My Temporal Blunders. My Prayers, submitted to His Purpose & Plan for Me Settles My Calling and Seals My Destiny.

My Family, Beginning with My Adorable Wife of 22 Years and our Three Amazing Daughters are my Treasures in Life and Help Fasten My Focus on What Really Matters Most. Lori & I have walked Hand in Hand through Joy, Tears & Tough Terrain and grow more in love with each other and our journey with each passing hour. What Else Does a Brother Need?

I Have Absolutely Awesome Friends who although Few are Completely True. They Simultaneously Encourage & Challenge Me to Grow & Go Further than I could Imagine. Real Friends See Into You & See Through You. They are Bold Enough to Call Out the Occasional Foolishness and Call Forward the Authenticity Inside.

Finally, I’m Blessed with the Favor of Funk, for this is the Songwriter, Producer & Musician I Am!

Irregardless of the Genre! Being able to Swing “The One” either a millisecond Before or After the Top of the Measure Matters. Forging a humility to Stay in the Pocket although I’ve not honed the same severity of thrillingly Sick Tricks my counterparts have has kept me working, for which I am truly thankful – for just being able to be me!

Perhaps You Thought I was going to Litter This Post with “F” Bombs, which might release steam in a moment of crisis, but do nothing to sow gratitude into our spirits.

I Wish You Joy, Love, Peace, Harmony & Rhythms of Grace!

 

I Am Listening to Azymuth’s “Light As A Feather” On Vinyl while writing this post.

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Always On (Even In Your Downtime)

An EntreMusician is Always On

Although Acutely Aware of Proper Life/Work Balance and Extremely Protective of his Privacy and her Moments of Solace, a True EM is Spiritually & Creatively Constant.

Ideas Permeate the Psyche 24/7. You Unfailingly Keep a Small Leather Pad on Your Person, or a Voice Recorder at the Ready to Capture that Next Notion of Genius, be it at the Grocery Store, in the Middle of a Traffic Jam, the Big Game, the Beach or your Cantankerous Cousin Larry’s Boring Barbecue.

It May Not Be a Song, Poem or Screenplay. Often it’s a reminder to call that Booking Agent you met last week, or change a rehearsal date, or schedule an audition for that part you saw on Friday’s Flyer. It Seems Endless, but I’ve Never Met an EntreMusician who Could Successfully Shut It Down. The Switch is Broken and We Like It This Way!

I Remember Distinctly pushing my 2 Year Old Daughter (now 16) on the swings at Boardman Park and the squeaky chain created a odd 7/8 rhythm which produced “Hermeneutics,” one of SounDoctrine‘s Funkiest Spit Fire Tracks. I kinda regret not taking My Little One Off the Swings until I had the horns figured out. She was More Than Ready for Ice Cream Time and was Letting Dad Have It!!

In Reality, Our Roles in Life are Always On. Whether I’m Sleep, On Vacation, In The Shower or Away from My Phone, I’m Always a Christ Follower, Husband, Father, Brother, Uncle, Nephew, Cousin, Pastor, Writer, Producer, Wannabe Actor and EntreMusician who keeps Setting Audacious Objectives and Aspiring to Reach As Many As I Can Before I Check Out Of Here – And Hopefully You Are Too!

Download My Free E-Book “50 Engaging Ways to Transform Your Fans in to Family” at TheEntreMusician.com and Join the Conversation to Engage, Encourage & Empower Each Other! 

I Was Listening to the 1979 Funk-Jazz Band “Pressure” Produced by Ronnie Laws on Vinyl while composing this blog.

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Ask Yourself The Hard Question!

Let’s Pretend for A Moment…

Say You’ve Invented a Brand New Universal Tool. Its Purpose is to Be An Important, Indispensable Standard that People of All Races, Ethnicity and Cultures will Appreciate & Enjoy!

This Tool Can Be Used In Your Home, Business, Car, Place of Worship or On Your Mobile Device while You’re On The Go. You Know that People Are Going To Love & Appreciate It, Once they are Aware of its Availability  and Affordable Price.

You Own the Patent to this Tool and have Trademarked the Brand Name. Although You Do Not Own the Various Patents to the Equipment & Software You’ve used to Develop This Fantastic Gadget, You Have Patented  & Control the Unique Processes by which Your Tool is Designed & Manufactured. You Are Aware that a Few “knock-offs” may be developed overtime, but Your Methodology Ensures that You Will Become & Probably Remain a Market Leader.

The Next Step is to Partner with a Distributor who can Help Market, Promote and Get Your Tool into as Many Hands as Possible. You Make What You Feel is A  Great Deal with a Company with a Global Reach and Does Not Impede on Your Exclusive Rights & Control over the Manufacture of Your Magnificent Tool.

Overtime, You Notice that This Distributor’s Profits have begun to Eclipse Your Own. For Every $1000 You See, They have made $10,000 and in some cases and in a few regions much, much more, due to their ‘bundling’ of Your Tool with Lesser Quality Devices. Heck, They’ve even Developed a Subscription Model whereby the Customer is able to Use Your Tool As Many Times as They Wish, Without Even Purchasing It.

To Some Extent, You May Not Mind the Creativity of The Distributor’s Concept. After All, Your Tool is Available Everywhere & Absolutely Everyone is Using it and Appreciating its Functionality. Your Tool is a Bonafide Hit!

The Problem is You’re Not Getting Paid What You Know Your Tool is Worth – and – If It Were Not for Your Tool, The Distributor would Never, Ever See the profits they currently enjoy.

So, You Try to Re-Negotiate, Only to Discover that this Very Rich, Very Smart, Well Connected Distributor has successfully lobbied certain Members of Congress, The DOJ, Other Well Established Government Officials and even Similar Minded Partner Distributors to Enforce Laws & Practices that Keep the Big Bucks Rolling In for Them while You’re Left Counting Pennies.

However, Remember that because You Own the Patents, Trademark and the Manufactured Tool itself, which The Distributor Needs to Sustain their Business, You Have A  Crucial Decision to Make.

Would You:

A) Keep Things the Way They Are, Grateful That Your Tool Is A Worldwide Sensation, Even Though You’re Being Robbed Out of Fair Compensation?? (In Fact, You Are Planning to Make More, Perhaps Better Tools to Send Them to Rob You With)

Or…

B) Remove Yourself & Your Tool from The Agreement and Begin the Painstaking Process of Becoming a Niche Distributor where Less People May Be Aware of Your Tool, But You Earn Higher Profits with Each Sale? (the additional profit affords you greater opportunity to improve your marketing)

 

Obviously You Understand that I am Talking About Songwriters and Their Songs.

I Sincerely Desire for Every EntreMusician to Answer This Question Truthfully.

Before You Do, However: Check Out These Two Articles:

STREAMING NOW MAKES SONY $25 MILLION A WEEK

SIRIUS OWNER SAVAGES SPOTIFY BUSINESS MODEL

I Have Had Hundreds of Conversations with Artist/Musicians at All Levels and Each Answer Varies to the Point where I Needed to Simplify My Approach by Presenting a Different Business where the Creator & Manufacture Must Look At The Bottom Line to Determine Whether of Not He/She Could Remain In Business or Close Their Doors.

Music is Such An Emotional Tool that Fame Often Overshadows Fortune. An EntreMusician Can End Up Eating Bread Sandwiches while Everyone is Singing Their Songs… 

 

I wasn’t listening to any music while composing this blog post.

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Your Song, Your Story, Your Voice

In Today’s Tumultuous Climate, with Raging Debates driving Social Media & Talk Shows and the Extraordinarily Divisive Atmosphere pervading even the smallest towns in these so called United States, it’s often easy to Ignore the Anointing available to EntreMusicians and Creatives to turn the tide.

The Inherent Power we Possess in Pointing Others toward Peace, Honor, Dignity, Unity and dare I say, the Promise of True Brotherly & Sisterly Love Does Indeed Exists, If We’d All only take a moment to Step Back, Breathe, Think, Pray & Righteously Engage.

As EntreMusicians & Artists, it’s Not Enough to Document the Current Reality, but to Prophecy of the Possibilities we all have access to as Citizens of Planet Earth.

Langston Hughes, Duke Ellington, Billie Holiday, John Coltrane, Bob Dylan, Shirley Verrett, Aretha Franklin, Mahalia Jackson, Joan Baez, Mavis Staples, Curtis Mayfield, Sam Cooke, Joan Dresner Bernstein, Gloria Larry House, Marvin Gaye, Stevie Wonder (whose lyrics from “As” were recently recited by Dallas Police Chief David Brown during the Memorial for the Fallen Officers) and countless others uniquely utilized their Art to Soar over Sadder Times, creating a Soundtrack of Resilience, Hope, Salt & Light to Keep Us both Grounded and Looking Up.

So what about You?

How will You employ Your Song, Your Story, Your Voice and even Your Life to Shine as a Beacon in such a tremendously dark time in our country?

Lift It Up! Let It Shine! Sing It Loud! Say It Proud and Show Us The Way!

Here is a song I Wrote with the Dynamic Lyricist & Singer, Marlon Saunders, entitled “Just Think,” produced in a more peaceful period, but relevant for Today & Tomorrow.

 

I was listening to Jeff Lorber’s “It’s Fact” on vinyl while composing this blog!

 

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