Category Archives: Internet Radio

BE The Booking Agent!

concert audienceSince September is a Traditional Educational Month, I Will Spend it with You by Sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. 

Being an EntreMusician comprises being adept at all of the functions of an Artist’s Career. Managing all the aspects of your own career can be its own unsettling balancing act. However, when you’ve become adept at walking atop your own tightrope, you might find it profitable to help someone else gain stability. 

It’s Common Practice for any Musician to refer another band for a gig they aren’t able to do. The second step is becoming noted for intentionally hooking up other talent for an event or venue and receiving a reasonable fee for doing so. 

For a few years now, since my days as producer of the event formally known as the Youngstown Jazz Fest, I have been able to align various artists with a variety of regional events. Both parties are aware that I represent the Band/Singer/Musician as an agent exclusive to that performance.  

I charge an extremely affordable rate, based upon the amount of work I need to do – and I keep it very basic. This fee is ALWAYS Collected from the Venue and Never from the Artist. I am doing them both a favor, but the advantage is Always Towards My Fellow EntreMusician. 

I Only Recommend bands I KNOW are completely dependable with a Killer Show to Event Promoters that I KNOW will Treat Them Right and Will Pay. If I am Not Confident of Either of these Attributes, I don’t get involved.  

I Send an Agreement on Behalf of the Performer, Collect the Non-Refundable Deposit and Secure the Date. I don’t get mired into the tiny details letting the bandleader and venue owner customize the event. I Am Not the Band’s Manager and I Never Insert Myself into that Role. 

I’ve had only 100% Satisfaction Rate so far for these “Favors.” The best thing is I Don’t have to be there on the night of the event, unless I want to. I Invest My Time in Concentrating on My Own Production and/or Performance! 

Please Note: Some of the Larger Music Business Capitals have State Laws which govern and license the activities of Booking Agents. Make Certain You Are Knowledgeable of and In Compliance with any applicable situation!

Be The Booking Agent!

I was Listening to Chuck Mangione‘s “Live AT The Hollywood Bowl” on Vinyl while posting this…

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50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!

family

There Are Millions of Ways to Think Beyond the Box and Create a Culture of Fans who take ownership of Your Vision and become True Family! Your Imagination is the Limit!

Here Are A Few Successful Methods I have Utilized Multiple Times with My Band SounDoctrine, Within My Own Career, or when Consulting Other Artists. Twist These Up! Have Fun with Them and Contact Me with Further Questions or to Share Your Results!

Tonight (Thursday 8/31 @ 6PM EST) I will be on Hybrid Jazz from Trish Hennessey. We will be unpacking several of these strategies and talking with Many Varied EntreMusicians who will share their Own Tips & Tactics that Keep Their Artistry Intact. Feel Free to Listen & Call In  – Your Voice is IMPORTANT! The Number to Call In is 323.843.6172.  Check Out Trish’s Facebook!

50 FAT WAYS TO TURN YOUR FANS INTO FAMILY!
1. Write a Song With Your Fan.
SounDoctrine Once Held a Lyric Contest on Facebook. JeAnnette Singleton’s Words Worked Well & Won and We Signed a Co-writing deal, recorded and released “(That’s Why) It’s Called Love” on our ‘Inspire’ CD.
2. Feature Fans Frequently on Your Website
3. Feature Fan’s Favorite Quotes in Your Newsletter
4. Honor a Charity Your Fans Support at Your Next Show
5. Feature a Few Fans In Your Next Video.
SounDoctrine asked fans to send in their wedding pics to be featured in our video for the song “Marriage.” The Response was Overwhelming and made for a Great Way to Celebrate the Sacredness of Marriage.
6. Invite Two Fans to A Rehearsal. Have them Stream it on their Pages.
7. Invite Three Fans to A Recording Session. Upload it to Your Website.
8. Have a Fan Host an Old Fashioned House Party. Sell Tickets for $4.99. Stream It!
9. Use Your Song As a Bundle with a Book Release.
SounDoctrine partnered with author Gregory S. Trent who wrote the book “Selah,” which was the exact title of our single “Selah” from the ‘Source’ CD. For 30 Days after the initial release, anyone who bought his book got the single as a ‘Freemium’ (our $$ agreement was with him).
10. Do A Music Marketing Workshop in Your City teaching what You’ve Learned and invite Another Band to Perform. This move builds Solid Relationships with other musicians and also shows Your Fans whom You Are Fans of.
11. Hold a Can Food Drive for the Less Fortunate at your next show.
Early on SounDoctrine experienced the Value of Partnering with Our Fans to Help Out the Community, providing them a Discount on Admission Fee, Helping Out The Local Rescue Mission and Garnering Some Great Press in the Process. We began doing that in other cities as well.
12. Adopt a Color, Create a Symbol, Logo, Style or Phrase and Never, Ever Leave It!
Enhance It, But Never Abandon It! (Think P-Funk!!) SounDoctrine frequently refers to our music as “Originalternativefunkjazzfusion!
13. Create a Blog Specific to Your Fans Demographics & Interests

(This is Different from Your Newsletter which informs them about YOU – The Blog is about THEM)
14. Write & Market a Song Tied to a Personal Event.

(Think Tony, Toni, Tone’s “Anniversary.”)
SounDoctrine’sMeant 2B” doubled as a means to link to marriage & wedding blogs and sites. We also created an extended instrumental remix for bridal parties to use in the actual wedding.
15. Lead and/or Rally A Cause! Show Support for an Issue Bigger than Your Artistry. Draw Attention to It, Speak at a Rally and Let Your Voice be Heard!
16. Endorse a Candidate.
Yeah, I Know, but sometimes you have to draw a line in the sand. This move turns Fans into Family – or Enemies! It doesn’t have to be a Presidential Race, but Someone Your Band Strongly Believes will Make a Difference in Your Community or Country.
17. Throw a Private Party Twice a Year with Invitations Only for the First 25 or 50 Fans who Must Show Up by a Certain Time!

Hold it in a Very Public Place, Ensuring Liability Insurance, Security, etc and Make It Very Special!
18. Produce a Live Event that promotes Other Named Acts and make it a Regular Event!
We were blessed to produce the Youngstown Jazz Fest for three consecutive years, which we spun off into a monthly “Second Sundays” Event which garnered corporate sponsorship and featured artists of much higher caliber than SounDoctrine, which kept our name associated with Quality.
19. Interview Famous Artists. Post The Interviews.
20. Get Interviewed. Ditto
21. Interview the Interviewer. Ditto, Ditto
22. Answer Every Single Social Media Correspondence Sent to You ASAP or Create a Clone to Do It For You.
23. Get Barbershops, Beauty Salons & Boutiques to Play Your Music in their shops.
You Do Have Your Event Posters & Placards in There Too, Right?
24. Perform Live on Local Community TV and Yes, I Mean Schedule Them in Whatever’s City You Perform in Next!
25. Help A Community Center/Adopt A Block or Become A Big Brother/Sister
26. Proudly Promote Your Faith / Lifestyle / Values & Principles
27. Heavily Endorse an Equipment and/or Software Manufacturer.

Keep Track of Your Events & Projects that Utilize their Stuff and Contact them Repeatedly about being featured on their site(s).
28. Bring 15 Unsuspecting Fans In to Your Sound Check.

Ask them how well they are able to hear from various seating/spaces in the venue and thank them. Once back outside in line, they’ll call everyone they know, recount the experience and invite them to come down immediately.
29. Create a Cover Contest for One of Your Songs. Have Fans Upload to Your FB Page.

30. Share the Back Story Of Every Song

(what you were feeling/thinking when you wrote it – what was going on in your life. Share the recording process and how you came up with “that” sound.
31. Become an Actor in an Indie Film.
32. Stay to Meet Your Fans As Soon As the Gig Ends! Talk!
Take Pictures! Sign The CD! Laugh!!!…As Often as Appropriate!
33. Thank Your Fans Publicly as Often As You Can!
Especially Online Right After The Gig!
34. Host An Online“Ask Us Anything Event”
35. Chat Often. Skype a Favorite Fan. Make Them All Feel Like They’re Your Favorite. Dude, it’s possible, I have three daughters.
36. Don’t Be Afraid to Ask…
37. Share Your Mistakes
38. Be Genuine or Quit
39. Be Generous or…
40. Practice Excellence Daily
41. Compliment a Woman Personally (that’s a great color on you / Your Home/Office is Beautiful) Compliment a Man on His Items or Achievements (Dude! How Much Did that Set You Back / Hey, Great Job on That!)before you call me sexist, try it!
42. Call Out Your Fans Name from the Stage, During the Show!
43. Mentor Talent whenever You Find It.
I’ve Never Missed an Opportunity to Give a Person a Chance. Sometimes it’s set me back, Sometimes I’ve been bitten, but Often I’ve gained so much more in wonderful collaborations.
44. Remain Humble. Be Polite. Don’t be a Jerk.
45. Give Music Lessons
46. Visit Elementary Schools in Every City You Tour.
Perform an Assembly with an Educational / Anti-Drug Theme.
And Don’t be a Hypocrite. (Ask Me About This One).
47. Keep Your Email List Current
48. Purge Your FB Friends/Followers as often as Necessary.
49. Populate Your Linked In/Instagram Posts Meticulously.
50. Tweet Thrice A Day

TheEntreMusician.com

Engage, Encourage, Empower!
© 2017 Gerald H. Beulah, Jr. / © 2017 Tejai, LLC

 

I was Listening to War’s “The World is a Ghetto” on Vinyl while Composing this Blog

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Always in Advance

Last Week We Discussed the Importance of Always Making All of Your Agreements with Promoters & Venue Owners In Writing. Today, I want to emphasize, Especially to Younger EntreMusicians the Seriousness of Always Getting PAID in Advance.

The First Step to Achieving this Objective Immediately after Negotiating a Fair Price (based upon Your Experience, Reputation & Sales) is to gently Reaffirm the Date Your Deposit is Due. Remember it’s Printed in the Agreement.

The Second Step Stipulates the Time Your Balance is Due. And It’s Always Prior to the Start of Your Performance. Sound Check is an Ideal Time. All the Equipment is out of the Van, You’re Plugged in and Properly Preparing, On Their Stage! There is No Argument or Sign of a Breach on Your Part – Now is the Perfect Time for Them to Complete Their End of the Deal. Specify This is You Somehow Failed to Reach a Prior Understanding, or if Mrs. Club Owner suddenly comes down with a case of ‘Forgetfulness.’ If Your Written Agreement is Clear & Concise, then Stand Your Ground and Refuse to Go On Until You’re Paid – but Leave Your Equipment Intact, Plugged In, On Their Stage.

If You are a Younger Performer, these types of Standoffs may seem Intimidating, Unnecessary and are Not Why You Got Into the Biz – Besides Your Older Cousin Bobby (who taught you how to play drums) is coming to tonight’s show, so You just wanna Play!

But Remember You Cannot Repossess a Performance…

If Mr. Promoter should Weasel Out of Any or All of Your Payment, That Incredible Sax Solo and Ultra-Phat Rhythm Section Cannot be Recalled or Resold (unless you’ve recorded the hit and plan on selling CDs, but I digress…) It’s Worth Everything to Wait Before Potentially Giving Your Show Away. Again, I’m Assuming You Already Have A Written Agreement in Place.

This is Not the Time to Begin a Whining or Screaming Session. Remain Professional.     Order Food from the Bar or Order Out. Chill Backstage and Wait Till the Hall Fills Up.         The Closer it gets to Showtime, the More You Will See the Balance Shift. Be Prepared to Hold Out Until the Money is In Your Hand. Then Go Out There and KILL!

For Many Years, I have Also Made it a Habit to Always Pay My Fellow Band Members in Advance. As a Bandleader, I Set a Precedent that Allows My Partners to Concentrate Only on the Music and Not On Whether They Will Hear A Sob Story from Me, Quite Possibly Blaming the Club Owner because I Did Not Do Due Diligence.

Headaches are not Something You Need on Game Day, So Prepare Accordingly.                 This Practice Not Only Increases Your Business Acumen, but Solidifies Your Stature among Your Musical Peers as a Serious Professional.

Download My Free E-Book “50 Engaging Ways to Transform Your Fans Into Family” at TheEntreMusician.com and Join the Conversation!

I Was Listening to Various Prince and The Time Prime Cuts on Vinyl while Writing this Blog

 

 

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POWERLESS??

SPOTIFY AND APPLE ARE AT EACH OTHER’S THROATS…, Apple in Talks to Acquire Jay Z’s Tidal“…, YOUTUBE’S DOMINANCE TAKES A BEATING“…, & The Music Industry Just Lost a Big Fight with the Government Over Royalties” are just a few recent Headlines glaring in the faces of EntreMusicians. And the New News is Spotify Tops 35m Subscribers which continues to support the David & Goliath mock-up we’ve been fed for decades.

Sure, there are Certain Things that Intimidate Us, Most of Us are NOT Millionaires.

But Are We Powerless?  Or Do We Merely Think We Are? Who Convinced Us of This?

Are we Really in No Position to Change this Music Game and Reroute Our Artistry Directly to Our Individual Friendbase while Bypassing The Current System?

Is the notion of An Independent Streaming Model Available to Each EntreMusician Intelligent Enough to Create Continual Content too Difficult to Imagine?

If a $1.99 / $2.99 Exclusive Access Tier from Our Own Individual Channels were Created & Maintained, a Far Fairer Form of Compensation, and perhaps Appreciation, of our Art would be Enjoyed. Obviously, We’d Bear Sole Responsibility for Building & Nurturing our Tribe, but the Truth is We Do This Now while Reaping No Advantages

These Are the Questions I Continue to Ask, Conversations I Constantly Engage and the Plan I AM Currently Implementing.

In Numbers 13 (OT), Moses sends out 12 Spies to Investigate the land The Lord had appointed for them To Conquer. Forty Days Later, 10 of them returned with a Thoroughly Wimpy & Faithless Answer – even confessing that they felt as small as grasshoppers amidst the citizens there and must have looked the same way to them! 

If You’d keep reading, You’d find that the other two spies, Joshua & Caleb Radically Disagreed with the 10 punks and Courageously Inspired the People to Take The Land!

Now You Can Guess Who The Lord (who is a Staunch Rewarder of Faith) Was Ultimately Pleased With…

So, Are You a Joshua or a Caleb?

Or Are YOU Powerless?

 

While I wasn’t listening to any music while composing this blog, Earlier I was digging on Ahmad Jamal’s “Blue Moon

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Systems

This Week I take a Break on My Lone Diatribe of the Current State of the Music Industry and that which I feel EntreMusicians Can/Should be Doing to Alter the Ugly Tide. As I Reflect & because I Am Quite Passionate, It seemed I was beginning to Sound like a Whining Polemic, which was/is not my intention.

My Goal here is to Engage, Encourage & Empower EntreMusicians Everywhere to Embrace their Artistry with the Highest Level of Significance & Inspiration.

To that End, Today I wish to share the Importance of Creating Systems in Your Day/Week/Life which Propel You toward Consistently Attaining New Heights in Your Career.

If You’re Anything Like Me, or the Millions of Other True Creatives, Our Souls Find Meaning in Abstracts. We tend to “Feel” More than We “Reason.” Creatives are More Apt to Be “In The Moment” than “In The Long Run.”

As a Intense Jazz Lover & a Participant in the Genre, the Sheer Intention of Improvisation is Always Intriguing and a Blessed Experience, but without the Foundation of a Steady Rhythm, Chord Patterns, Motifs & Melody, the Magic Mercurially Melts.

EntreMusicians Understand this Balance. We Incorporate Habits, Rituals & Systems into Our Days/Weeks/Lives to Provide Security for the Spontaneity. We Emphasize Structure so our Creativity Soars.

Although Creatives Understand the Disciplines that Apply to Our Craft, and subsequently Practice our Fingers Off, We Rarely Develop Regiments around Our Art to Promote, Sustain and/or Catapult Our Careers & Influence.

Here Are A Few Questions for You To Consider:

a) Do You Have a Daily/Weekly/Life “To-Do” List?

b) Do You Maintain a Morning Ritual?

c) Have You Established Boundaries on How You Spend Time in Each Sphere of Your Life?

d) Is there a Proper Balance for Personal & Professional Relationships & Goals?

e) Have You Formed a Team to Keep You Accountable to Your Aspirations?

The Way You Answer these Questions Will Help Shed Light on what You Need to Do to become More Effective & Efficient in Harnessing Your Creativity & Accomplishing What Truly Matters.

Below Are A Few Resources which have over several years helped me form Significant Systems in My Quest to Create Extraordinary Work I Pray Makes A Major Difference in the Lives My Spirit Reaches.

Time Will Tell the Ultimate Extension of My Influence, but Time Will Certainly Find Me Constantly Improving My Serve!   I Pray The Same for You!!

Michael Hyatt – My Ideal Week 

Dr. Steven Covey – The Seven Habits of Highly Effective People

Dr. Myles Munroe – In Pursuit of Purpose

David Allen – Getting Things Done

John Maxwell – Talent is Never Enough  (Or Any Other Doggone John Maxwell Book!!)

The Bible (An Indispensable Tool in My Systematic Arsenal!)

I was not listening to any music as I Composed this Blog and am Suddenly Wondering Why!

 

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You Mean They Drilled Into His Vault??

Obviously I have waited for what I feel is a respectable amount of time to bring this topic up. And I No Way Feel a Disconnect from the Main Topic I have espoused for the last few months, beginning weeks prior to Prince’s Majestically Mysterious Departure.

I have been asking “How You Define Success,” “How Important Are You,” and slowly initiating an Obsessive “Psychology behind the Philosophy” Mantra for EntreMusicians to Rethink our Entire Dependence on Spotify, Pandora, Apple Music and the Upcoming Amazon Streaming System. Irregardless of the fact that the Grammys are now considering a Brand New Category for Streaming Music, If Artists are Not Getting Paid, They’re Getting Pimped! (Tweet That!)

But I Digress…

Reflecting on The Purple One’s Intense Fight for Independence from Warners, His Mysterious Death (You Mean He was Left All Alone, All Night In That Huge Complex After Almost Dying a Week Earlier?), One of the Speediest Cremations of a Body Not Dying by Fire and to Top It All, his Private Music Vault Drilled Open Less Than 10 Days After His Death?!?!!

In Considering He was a Single Man at the time of his passing, Intensely Private and that he Left No Will, One of the Single Most Important Questions EntreMusicians Must Ask themselves is “Who Is My Advocate?” It seems that Tyka and the rest of his half-siblings, along with the Well Intentioned Shelia E, Larry Graham, Morris Day and others who knew His Royal Badness Extremely Well have to Sit on the Sidelines while an Attorney & A Record Company Executive muses through his Intellectual Property.

If  This  Doesn’t  Scare  the  Rhythm  Out  of  You,  You’re  NOT  A  Musician!

Here are a Few Questions You Should Ask & Answer before the End of this Blog:

“Does My Spouse/Significant Other Know Where My Copyright-Publishing Information Is and Can They LEGALLY Speak for Me if I am Physically/Mentally Incapacitated or am Deceased?”

“Where Is My Will and Is that Sucker Updated?”

“Do Select People I Love and Trust Have the Necessary Passwords to my BMI/ASCAP/SESAC and other Pertinent Accounts”

“Have I Explained Very Clearly My Wishes for My Musical Equipment/Software?”

 “Are My Collaborative Agreements with Other Songwriters/Band Members In WRITING and In Order?”

“Are My Trustworthy Attorney & Accountant Up to Speed on My Wishes for any Unreleased Music I Might Have?”

“Have I Backed Up My Hard Drives and Entrusted them to Safe People/Places?”

Hopefully, these are Enough to Encourage You to Become Very Intentional about the Inevitable. Taking Care of Business is Always of Ultimate Importance for the Intelligent EntreMusician.

 

I was listening to Bob James’ “Hands Down” on Vinyl while composing this post.

 

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How Do You Define Success?

It’s Different for Everyone.

Some Bands quantify Success as having their Music on the Most Popular Platforms whether or not they are being Paid a Fair Rate to be there.

Others firmly believe that if they pay the Club Owner to Perform in front of the same 64 patrons who attended last month, it will eventually lead to more visibility. It Might.

Then there are those Artists who are just happy to receive any kind of exposure at all. They see Creating a Unique ‘Sound,’and/or Narrowcasting & Building a Devoted Tribe as a Complete Waste of Energy. They view success as performing better than that Other Cover Band in the Bar Next Door and Showing Up Next Week to Do It All Over Again.

Now, It’s Perfectly Fine to embrace those  Definitions. There are One Million Others.

However,

An EntreMusician Seeks to Move Beyond Mere Success to Significance, because Scaling Definitely Matters – And Significance Does Not Celebrate 30,000 Streams last week if she only received $12.40 and a write up in her local paper.

Yet Significance also means Declining a Substantial Gig to tutor his Fifth Grader in Math or attending his Daughter’s Dance Recital, again.

An EntreMusician treats her work as Highly  Essential & Important. Too Important to Sacrifice at the behest of Another’s Unfair Advantage. If & When She Decides to Give Her Art to Someone, her reasoning is more Transformational than Transactional.

He Values Precious Time & Regards Committed Relationships as too Vital to Miss Magnificent Moments chasing Dimes. The Work Still Gets done, but never at the expense of Family.

The EntreMusician equates Success with Riches, but Significance with Wealth.

What’s Your Definition?

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How Important Are You…?

Face It.

You’re Only As Important as You Think You Are.

You can Either Live By & Under the Expectations & Evaluations of Others – or – You Can CHOOSE to Create & Model Your Own Principles or Ideals.

You Can Either Agree to The “Usual” Pay Scale of the Masses or CHOOSE to Negotiate Your Fee.

It’s Up To You.

Your Self Importance is the Sum Total of Your Own Thoughts, Experiences & Esteem.

Your Self Importance is Directly Tied to Your Own Vision & Goals.

You are Either One Who Sees Him/Herself as Having Very Little to No Worth – or – Someone Who Envisions Endless Possibilities. You Either Settle or You Set Out.

It’s Up To You.

Although Present Options may be Limited, Important People are Always Creating Opportunities to Change that Present Situation and Improve Their Positioning.

EntreMusicians MUST Embrace the Realization that Our Art, Music & Creativity is IMPORTANT. We Must No Longer Accept or Agree to Selling Ourselves Short and/or Out!

It’s Time To Set A Price For Our Shows & Songs that Reflect Fair, Equitable Standards which Put Money in Our Own Pockets or Refuse to Participate on Their Platforms & Stages.

Important People Know How to Say “NO.”

How Important Are You?

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The Plan in Perspective

I have a friend named Joe (real name) who started a New Gym in Youngstown Ohio 18 Months Ago. Geographically, Joe’s Gym is about 2.8 miles away from that Other, Better Established, Open 24/7, Only $10 a Month Gym that Most Everyone Frequents. Joe’s Gym is only open from 5:30am to 9:00pm, has far less equipment & space and his Monthly Memberships begins at 5x more than that other place. Yet Joe has a startling slew of clients and continues to add Specialized Sessions & Trainers to his Growing Roster.

The Secret to Joe’s Success is Joe.His Gym Provides Intentionally Focused Workouts in an Exceptional Environment that Provides Optimum Results to its Members. Joe’s Gym is called The Train Station.

I often think of Joe as I talk to Musicians and Software Developers about this Unfolding Plan I’ve proposed. In case You are Unaware, I began a Post several weeks ago concerning EntreMusicians readdressing the Direct Sales & Digital Distribution of their Art. I continued to Add Thoughts & Emotions and will continue to discuss & work with EntreMusicians to formulate a workable plan. The Conversation is Growing!

In short, I Believe that ALL EntreMusicians must utilize their ability to Stream their Content Directly to Their Own Tribes on a Subscription Basis, without the need of a Billion Dollar Corporation paying them less than a penny per stream. The Technology is Available, but must be Personalized in a format best suited for both Artist & End User. 

Dr. Nelson Harrison, a very forward thinker and founder of The Pittsburgh Jazz Network has proposed an Alternative through Millennium Music Media which I am currently checking into and awaiting a callback from a known Artist Currently on their roster.

Joe’s Success in Starting  & Growing The Train Station is in His Initiative to Customize a Service & System the Larger Gyms simply cannot and markets his personal touch accordingly, without railing against them – and Word of Mouth is growing.

Every EntreMusician Must Go and Do Likewise. The Excuses are Over. Other Options Are Available. The Ultimate Option remains in Controlling & Distributing Our Own Songs on Our Individually Owned Platforms and Doing the Hard Work of Marketing Ourselves Appropriately. That’s The Truth of Being Independent Artists.

I wasn’t playing any music while blogging, but I’ve just finished practicing the drums to the “Dreamland” CD by YellowJackets. William Kennedy, ALWAYS WOW!! 

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THE PLAN UNFOLDS…

If You Were Unable to check out last week‘s post or perhaps even the week prior, you may wish to begin there to understand the need for the New Plan…

The Problem is too well known. Music Lovers have been Conditioned to Believe that Music is (or should be) Free. The CD is Dead. The Download is Dying. Presently, Streaming is King and the Existing Platforms are controlled by Corporations earning Billions of Dollars via $9.99 Subscription Fees with music served up ‘Buffet Style’ or what Dave Kusek long ago termed “Music Like Water.” This practice is now a decade old…

BUT, to quote his Royal Purple Lateness, “The Baker ain’t makin’ No Bread!”  but The Corps are and this particular EntreMusician is long growing weary of hearing moans & groans of heroes past and present protesting, instead of rerouting the flow of their own dough.

The Plan is Simple. Systematically Remove Our Music from Places that Don’t Pay and Replace in Our Own Formats, On Our Own Platforms and Do The Hard Work of Rebuilding & Re-Educating Our Own Tribes to Gather & Party in Our Own Backyards.

Every Musician has a Website, and Every Website hosts a server which allows Us to Upload & Sell Our Media. Most Allow Us to Set Our Own Prices and since we generally pay them a fee, they do not take a Percentage of Our Earnings (Most go directly to a PayPal Account).

With that said, the technology exists for the EntreMusician to begin offering a Personalized Streaming Service. This May Sound Oversimplified. But It’s Definitely Doable.

Three Key Components are Needed to Construct the Foundation.

The First Component is Confidence. Bands, Musicians, Artists, Creatives MUST Know & Understand that Our Work is Important and Fulfills a Major Need in Life which has been earning Multi Billions since the 1970’s – but for whom? Anyone of Us who’ve taken the time to learn all of those Major 9th Chords and spent Countless Hours Practicing Counter Para-Diddles can buy a copy of Quick Books and do a little accounting! We Can Do This!

The Second is Unity. As with Any Call for Solidarity, there will be the Silence of those who Wish to Wait & See, all the while bemoaning the $0.0007 royalty check sent to them by Spotify!

The Final Component is Bloody Knuckled Hard Work. An EntreMusician is a Forward Thinking, Effective Creative with “Results” as our Main Focus! Nothing Less Will Do. Perseverance, Endurance and Sweat. The Fans Won’t Just Flock to Our Website. They Won’t Just plunk down the Micro-Payment to PayPal. BUT, If Our Music is Important Enough to Us and We Develop the Courage, Determination and Marketing Ability to Persuade, WE CAN Engage and Create Our Own Thing and Not Need to Answer to Anyone.

That’s How It Get’s Done!

Let’s Begin the Real Conversation or Quit Crying!

My Old Sony 200 Disc CD Player was spitting out the Funk at Random upstairs, while I was posting this – I was also engrossed in the Free Webinar by Dave Kusek who was interviewing Dave Cool from Bandzoogle – and I presented the question to the chat room which was asked On Air. Thanks Chelsea! 

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