The Problem is too well known. Music Lovers have been Conditioned to Believe that Music is (or should be) Free. The CD is Dead. The Download is Dying. Presently, Streaming is King and the Existing Platforms are controlled by Corporations earning Billions of Dollars via $9.99 Subscription Fees with music served up ‘Buffet Style’ or what Dave Kusek long ago termed “Music Like Water.” This practice is now a decade old…
BUT, to quote his Royal Purple Lateness, “The Baker ain’t makin’ No Bread!” but The Corps are and this particular EntreMusician is long growing weary of hearing moans & groans of heroes past and present protesting, instead of rerouting the flow of their own dough.
The Plan is Simple. Systematically Remove Our Music from Places that Don’t Pay and Replace in Our Own Formats, On Our Own Platforms and Do The Hard Work of Rebuilding & Re-Educating Our Own Tribes to Gather & Party in Our Own Backyards.
Every Musician has a Website, and Every Website hosts a server which allows Us to Upload & Sell Our Media. Most Allow Us to Set Our Own Prices and since we generally pay them a fee, they do not take a Percentage of Our Earnings (Most go directly to a PayPal Account).
With that said, the technology exists for the EntreMusician to begin offering a Personalized Streaming Service. This May Sound Oversimplified. But It’s Definitely Doable.
Three Key Components are Needed to Construct the Foundation.
The First Component is Confidence. Bands, Musicians, Artists, Creatives MUST Know & Understand that Our Work is Important and Fulfills a Major Need in Life which has been earning Multi Billions since the 1970’s – but for whom? Anyone of Us who’ve taken the time to learn all of those Major 9th Chords and spent Countless Hours Practicing Counter Para-Diddles can buy a copy of Quick Books and do a little accounting! We Can Do This!
The Second is Unity. As with Any Call for Solidarity, there will be the Silence of those who Wish to Wait & See, all the while bemoaning the $0.0007 royalty check sent to them by Spotify!
The Final Component is Bloody Knuckled Hard Work. An EntreMusician is a Forward Thinking, Effective Creative with “Results” as our Main Focus! Nothing Less Will Do. Perseverance, Endurance and Sweat. The Fans Won’t Just Flock to Our Website. They Won’t Just plunk down the Micro-Payment to PayPal. BUT, If Our Music is Important Enough to Us and We Develop the Courage, Determination and Marketing Ability to Persuade, WE CAN Engage and Create Our Own Thing and Not Need to Answer to Anyone.
That’s How It Get’s Done!
Let’s Begin the Real Conversation or Quit Crying!
My Old Sony 200 Disc CD Player was spitting out the Funk at Random upstairs, while I was posting this – I was also engrossed in the Free Webinar by Dave Kusek who was interviewing Dave Cool from Bandzoogle – and I presented the question to the chat room which was asked On Air. Thanks Chelsea!