Throughout this month, I’m sharing A Few of The Ways I’ve Honed My EntreMusicianal Skills by “Being” All The Things I’ve Needed to “Be” to Advance My Artistry & Career, while making a few bucks along the way. Last Week, I detailed the opportunities awaiting EMs who donned the Booking Agent Hat to represent other Singers/Bands/Artists in their areas. Today, we look into Being The Producer.
In a Tiny Region like Youngstown Ohio, there are very few outlets for Jazz Musicians. Many of Us Frequently Perform in Akron, Cleveland, Pittsburgh and further away, as my band SounDoctrine began to do early on to make a name for ourselves.
Around 2005 the City hired an Event Coordinator, Claire Maluso, to open up the Downtown Entertainment Corridor to other Genres which were traditionally dominated by Rock and College Bar Bands. Claire, an avid jazz lover, reached out to me as SounDoctrine was starting to build momentum due to our music airing on the Weather Channel during their famous jazz filled breaks.
We began to put together weekends in various downtown restaurants which quickly spilled into the annual Youngstown Jazz Fest. When Claire left her position, I began to work with the new hire and representatives from YSU and the Visitors Bureau to broaden the show’s scope. I was Blessed to Oversee Production from 2010-13. This provided two wonderful advantages for which I remain grateful.
1) Through Corporate and Community Sponsorship, we were able to secure a better rate for All of the Performers. Previously, the “Baby Bands” received $0.00 “for exposure,” which I always thought was a crock after doing my fair share of them. The more notable bands were paid between $250-$400 for a 45 minute set. But with 5 to 6 members…?
What I was blessed to do was raise that rate to $850 per band and then create a “Pre Fest Night” at a Downtown Venue the night before where the “Baby Bands” were paid for their exposure and one of the notables headlined the evening! This created Synergy and Excitement for the Entire Weekend. It also created greater degrees of acknowledgement from the local artists, who all recognized that our team was committed to paying them more respectfully.
2) As Producer, I Was Able to Strategically place SounDoctrine Immediately Before the Headliner. This meant:
a) More Time on Stage
b) Our Set Would Be Seen by those who may have arrived late
c) The Prime Opportunity to be Associated With (and often acknowledged by) The Headliner who usually arrived during the first portion of our set
To ensure our momentum, we also created a monthly “Second Sundays” event to keep the jazz vibe alive Downtown, which ran until 2015, which featured regional artists and also gave our band another outlet for presenting new material. We were blessed to partner with our local Chick fil-A franchise to make this a spectacular event.
This past March, I was blessed to produce the very successful “Meet Me At The Cross” Good Friday Event at the Covelli Center in Downtown Youngstown, which by God’s grace was my largest feat to date. We are currently making plans for 2018.
Through this process, I have learned all of the consociate aspects of “Putting On a Show” faster than if I had just remained in the Drum Chair, showing up for Sound Check. Needing to simultaneously wear the multifaceted hats of Technician, Promoter, Marketer, Fund Raiser, Corporate Solicitor, Stage Direction and grasping what it means to dialogue about City Ordinances, Liability Insurance, Unions and how to navigate the various insecure/angry/weird personalities you often encounter in a 20 hour day without losing your cool – while retaining the stamina to play your set, has wholly strengthened me and has helped me to make better decisions in my career.
Production is extremely hard work. “Game Day” will Make You or Crush You!! There are No Gray Areas. One Day I will tell you about the time I almost went to jail hours before I was to go on stage…
I’m forever grateful for an amazing team I can call at a moment’s notice when it’s time to do it again! Michaela Write, Orlando & Dana Watson, Lori B, Phil The Beat & Rosalyn Moore, Felicia (FiFi) Fuller, Jerry & Bea Thjompson, Demetrius Allen, Isaiah Rowe, Dan Glass, Shaun Shaulis and the silent Nia Brown. Y’all Know None of this could’ve been done without you!
BE The Producer!
I was listening to Herbie Hancock‘s “Mr. Hands” on Vinyl while composing this.