Let’s Pretend for A Moment…
Say You’ve Invented a Brand New Universal Tool. Its Purpose is to Be An Important, Indispensable Standard that People of All Races, Ethnicity and Cultures will Appreciate & Enjoy!
This Tool Can Be Used In Your Home, Business, Car, Place of Worship or On Your Mobile Device while You’re On The Go. You Know that People Are Going To Love & Appreciate It, Once they are Aware of its Availability and Affordable Price.
You Own the Patent to this Tool and have Trademarked the Brand Name. Although You Do Not Own the Various Patents to the Equipment & Software You’ve used to Develop This Fantastic Gadget, You Have Patented & Control the Unique Processes by which Your Tool is Designed & Manufactured. You Are Aware that a Few “knock-offs” may be developed overtime, but Your Methodology Ensures that You Will Become & Probably Remain a Market Leader.
The Next Step is to Partner with a Distributor who can Help Market, Promote and Get Your Tool into as Many Hands as Possible. You Make What You Feel is A Great Deal with a Company with a Global Reach and Does Not Impede on Your Exclusive Rights & Control over the Manufacture of Your Magnificent Tool.
Overtime, You Notice that This Distributor’s Profits have begun to Eclipse Your Own. For Every $1000 You See, They have made $10,000 and in some cases and in a few regions much, much more, due to their ‘bundling’ of Your Tool with Lesser Quality Devices. Heck, They’ve even Developed a Subscription Model whereby the Customer is able to Use Your Tool As Many Times as They Wish, Without Even Purchasing It.
To Some Extent, You May Not Mind the Creativity of The Distributor’s Concept. After All, Your Tool is Available Everywhere & Absolutely Everyone is Using it and Appreciating its Functionality. Your Tool is a Bonafide Hit!
The Problem is You’re Not Getting Paid What You Know Your Tool is Worth – and – If It Were Not for Your Tool, The Distributor would Never, Ever See the profits they currently enjoy.
So, You Try to Re-Negotiate, Only to Discover that this Very Rich, Very Smart, Well Connected Distributor has successfully lobbied certain Members of Congress, The DOJ, Other Well Established Government Officials and even Similar Minded Partner Distributors to Enforce Laws & Practices that Keep the Big Bucks Rolling In for Them while You’re Left Counting Pennies.
However, Remember that because You Own the Patents, Trademark and the Manufactured Tool itself, which The Distributor Needs to Sustain their Business, You Have A Crucial Decision to Make.
A) Keep Things the Way They Are, Grateful That Your Tool Is A Worldwide Sensation, Even Though You’re Being Robbed Out of Fair Compensation?? (In Fact, You Are Planning to Make More, Perhaps Better Tools to Send Them to Rob You With)
B) Remove Yourself & Your Tool from The Agreement and Begin the Painstaking Process of Becoming a Niche Distributor where Less People May Be Aware of Your Tool, But You Earn Higher Profits with Each Sale? (the additional profit affords you greater opportunity to improve your marketing)
Obviously You Understand that I am Talking About Songwriters and Their Songs.
I Sincerely Desire for Every EntreMusician to Answer This Question Truthfully.
Before You Do, However: Check Out These Two Articles:
I Have Had Hundreds of Conversations with Artist/Musicians at All Levels and Each Answer Varies to the Point where I Needed to Simplify My Approach by Presenting a Different Business where the Creator & Manufacture Must Look At The Bottom Line to Determine Whether of Not He/She Could Remain In Business or Close Their Doors.
Music is Such An Emotional Tool that Fame Often Overshadows Fortune. An EntreMusician Can End Up Eating Bread Sandwiches while Everyone is Singing Their Songs…
I wasn’t listening to any music while composing this blog post.