What’s With All The Excitement?

A few weeks ago I was browsing the DIY Blog at CD Baby and noticed that A gleeful Christopher Robley was going on and on about the launch of Apple’s New Streaming System, the differences between this and their very well funded iTunes and how Beats fits in, etc. OK Fine, Yada! But then the gentleman had the nerve to ask his readership (90+% Indie Musicians, I’m sure) if they were “Excited” about Apple’s launch. I couldn’t help myself!        I had to Comment.

Below is what I wrote verbatim (in bold) although surprisingly, the gatekeepers DID Approve its posting!

Before You Read, Take a Moment to Answer These Questions:

How Much Serious Money Have You Made from iTunes, Pandora, Spotify, Tidal or Amazon as an EntreMusician? (I’ve Never Seen So Many Zeros follow a decimal point!)

How Much Serious Money have the aforementioned companies made off the back of Songwriters & Artists? (How Many Zeros are there in Seven Billion?)

Do You Think We Should Continue Down The Path of Poverty Just to Tell Our Fans They Can Find Us on Spotify Instead of Asking them to purchase directly from Us?

What Suggestions Do You Propose To Get Us Out of This Mess?

Seriously, the concept of any Artist being “excited” about Apple, Spotify, Pandora or even CD Baby making millions of dollars a year – on the very backs – of these same Musicians to whom they pay less than peanuts to is a clear Offensive Mockery to the Art of Music.

The Time is long past where all Serious EntreMusicians should concentrate on their own Fan Base (no matter how small) and Create their own Subscription Models through their Websites and Micro Payment Accounts through Pay Pal and begin this doggone thing again! The ability to interact directly with your own tribe, via Internet is old school and completely limited by your imagination.

The notion that ANY Indie Musician is going to get rich, be discovered and have access to millions of eyes and ears is pure fallacy. Do Your Thing! Don’t Be A Sucker! The Time and Money You Spend Rehearsing, Recording, Performing and Building Your Brand will be Rewarded if You Are Smart, Creative and Willing to Work Your Posterior Regions Off!

Call The Crap for What It Is and Don’t Believe the Blinking Hype! If You Only have 500 fans who give you $50 a year because you have brilliantly created Music & Merch they LOVE, You have Earned $25k. So Grow those 500 to 1000+ and Keep Moving. The Whole World doesn’t have to Know Your Name as Long as You are Making Music that Touches the Hearts and Minds of YOUR Fans. They WILL Support Your Artistry! Ultimately, It’s Our Responsibility – Without a Major Label, Distribution or “Connects” – Network with Other Likeminded Musicians and Make a Plan & Make Your Mark!

Excited About Apple? Please!

P.S. Derek Sivers started a great company. I believed and supported his original philosophy that actually helped make our music accessible on a global basis and we made $$. I started calling him (and still refer to him as ‘Uncle Derek.’ This subsequent “push” to ‘Make Sure Your Music is Here or Here or Here’ has long proven a bad decision. Jay Z Can’t Save Us – iTunes didn’t and Apple Won’t.

I Would Really Love To Hear Your Comments Here. Seriously, Lemme Know.

I was listening to Herbie Hancock’s “Future2Future” as I prepared this Blog.

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